How to use data and UX to improve your website

Speakers: Billy Farroll and Sam Osborne (UX Specialists at Vertical Leap)

In this seminar, we’ll show you how to use data and UX together to significantly improve the performance of your website, or other digital products. We’ll take you through a data-driven process to user experience and show you some of the tools and techniques we use on a daily basis. We’ll also show you lots of real life examples of how we are using UX to improve our customers’ websites.

In the second half, we’ll get a bit more interactive. We’ll spend some time looking at each other’s websites and carry out some UX exercises so that you can take home some useful action points.