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2026 Marketing Becomes Software: What a Carrier Marketing Team Can Build in an Afternoon

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2026 Marketing Becomes Software: What a Carrier Marketing Team Can Build in an Afternoon

Tuesday, November 17, 2026 | 1:00 p.m. - 2:00 p.m. (ET)

This is a LIMRA member benefit webinar. Registration is open to home/corporate office employees of LIMRA member companies.
Membership will be verified upon registration.  
 
 

Who Should Attend

This webinar is ideal for marketing leaders, demand generation professionals, digital marketers, and innovation teams looking to apply AI and automation to real-world marketing challenges. It’s especially valuable for those responsible for lead generation, website strategy, customer experience, or cross-functional collaboration with technical and compliance teams who want practical frameworks they can implement immediately.

Highlights

Marketing work now resembles software design more than it resembles art. Paul Tyler, Head of Enterprise Marketing at Zinnia, walks through three systems he built this year: a lead agent that rewrites its own scoring criteria, a website rebuilt for both human readers and AI assistants, and a working iPhone concept application produced in a single afternoon. For each one he covers the cost, the build time, and the approach he took with his technical and compliance teams. Attendees receive a one-page guide they can apply the same week.

Presenter:

Paul Tyler, Head of Enterprise Marketing, Zinnia