RESTAURANTS RISING. Restaurants Rising is not just an event—it's a movement. Expect a transformative experience filled with inspiring speakers that have already left their mark on our industry, combined with interactive sessions and networking opportunities designed to equip you with the tools and insights you need to thrive in this ever-changing industry.
MEG is a no-sell environment, so leaders from restaurant brands can focus on these critically important elements of growth. It's a chance to connect with like-minded professionals, share ideas, and celebrate the collective strength of an industry that is rapidly evolving. Together, we will embrace the challenges and opportunities ahead, ready to shape the future of dining.
ATTENDANCE POLICY National Restaurant Association events are designed specifically for industry professionals who work directly for a restaurant or foodservice operation. We categorize our participants as follows:
Operator: Someone who works directly for and is employed by a restaurant or foodservice operation. The operator can be either an Association member or non-member as we welcome both.
Industry Partner/Consultant: Also known as Allied Companies, Industry Partners work with suppliers, distributors, manufacturers, commodity groups, advertising or marketing agencies, and other non-operator companies within the restaurant industry. Industry Partners and Consultants are invited to support MEG but must sponsor to attend (strictly enforced). For available sponsorship opportunities, please contact partnerships@restaurant.org.
State Restaurant Association: Contact meetings@restaurant.org if you work for an SRA to receive a password to register.
Press: We welcome press who work in the restaurant/foodservice industry to attend our events, except for the roundtable discussions. You must register in advance and contact Jaclyn Sanford (jsanford@restaurant.org) to receive a password to register.
Non-Profit: Someone who works for an organization that operates with the primary goal of serving a social, charitable, or community purpose rather than generating a profit.
OPERATOR PRICING Restaurant operator attendees are eligible to receive a free badge to the 2025 National Restaurant Association Show. Beginning April 18th an email will be sent with details on how to obtain your free Show badge if you answered ‘Yes’ to this question in registration.
National Restaurant Association Member*:
Early Bird Rate (valid through Feb. 21, 2025): $399 Regular Rate (starting Feb. 22, 2025): $499
National Restaurant Association Non-Member:
Early Bird Rate (valid through Feb. 21, 2025): $499
Regular Rate (starting Feb. 22, 2025): $599
Non-Profit: $599
*Sending your team? Contact us at membership@restaurant.org to add their names and email addresses to your company’s roster to ensure they receive the member rate.
CANCELLATION POLICY Cancellation requests received by 11:59 p.m. ET on April 14, 2025, will be fully refunded. No refunds after April 14, 2025.
HOTEL INFORMATION Fairmont Chicago, Millennium Park
200 North Columbus Drive
Chicago, IL 60601
A link to book your hotel room will be available in the confirmation you receive upon completion of your registration.
The undersigned, on behalf of himself/herself and his/her entity, hereby agrees to provide the National Restaurant Association (“Association”) permission to share all provided contact and other information with the Association’s affiliates, event sponsors, exhibitors, etc. The undersigned understands that information the undersigned provides is subject to and will be treated in accordance with the Association’s Privacy Policy as set forth on https://restaurant.org/privacy-statement/ or as may be amended by the Association from time to time.