Understanding the Small Business Owner Opportunity

Consortia Study:
Understanding the Small
Business Opportunity

LIMRA Consortia Studies

Our completed consortia studies are a great way to access actionable research insights on the industry’s most pressing questions and trends. Purchasing a below study will give you and your team access to the full research report and key findings.

Please note that you will need a limra.com account to access the full research report after purchase. For more information on creating an account, click here.

Understanding the Small Business Owner Opportunity

There are 33.2 million small businesses in the U.S., which accounts for over 99% of all US businesses. Learn about the priorities of small business owners and how insurance products and services can address their needs. Small business owners often represent a complex sale, and the results of this study serve to guide advanced sales strategies. This research focuses on life insurance, while providing insights about additional products such as annuities, long term care, and others.

Who Should Purchase this Study:

Sales, Distribution and Marketing leaders who have responsibility for creating awareness and demand for life insurance in the small business market.

LIMRA Member Cost: $15,500