Our completed consortia studies are a great way to access actionable research insights on the industry’s most pressing questions and trends. Purchasing a below study will give you and your team access to the full research report and key findings.
Please note that you will need a limra.com account to access the full research report after purchase. For more information on creating an account, click here.
Underserved Markets: Priorities and Preferences
The coverage gap continues to be a topic of concern and focus across our membership, as the financial services industry desires to increase the level of engagement with historically underserved markets. This study seeks to understand the unique needs, attitudes, and perceptions of various diverse client segments; evaluate how the needs of these segments might differ at various life stages; and uncover consumer preferences for products. The series includes four segment reports with a comparison to the U.S. General Population and a full report with all segments.
Strategy, Marketers, Distributors and Product leaders who have responsibility for expanding their business into underserved markets
LIMRA Member Pricing: $7,300 per segment report or $23,700 for all four segment reports with a comparison to the U.S. General Population and full report with all segments.
