Salesforce Marketing Cloud is the university's preferred email solution for sending email communications to ASU constituents. This class will introduce you to the Marketing Cloud Email toolset and help you increase constituent engagement and affinity through relevant, timely email communication.
In this hands-on training class, we will lead you step by step through the process of creating lists, data extensions and reports for your email communications, including how to:
Create lists (subscribers and attributes, the Profile and Preference Centers, creating lists and importing subscribers).
Create data extensions (what data extensions are and when to use them, importing subscribers and other data).