What are the challenges of managing a PPC campaign when you’ve got 25-1000 ad groups and hundreds of thousands of keywords spread across multiple search engines? Paid search remains a critical part of any online marketing campaign, but managing complicated campaigns can be tedious and time-consuming, and steals time better used for optimization. In this webcast, PPC expert David Szetela looks at how to successfully manage large paid search advertising campaigns - from keyword research to campaign management tools that can help.
Orginally recorded May 13, 2008. This webcast is available in its entirety at Search Marketing Now, in the On Demand section.