| Keynote Speaker Joe Mimran Dragon, Season 10 on Dragons' Den Long known as an arbiter of taste and design, Joe Mimran
brings his finely honed skills to the den to weigh in on Canada's best
business ideas.
Mimran is among Canada’s leading fashion pioneers. Throughout his storied career he has founded and built brands that helped define the industry landscape, including Joe Fresh, Club Monaco, Alfred Sung, Caban and—with his wife, Kimberley Newport-Mimran—Pink Tartan. With an intuitive design vision and a keen business sense, Mimran has been at the forefront of fashion and retail for over thirty years. | |
| Keynote Speaker Michael Chase Chief Marketing Officer, St. Joseph Communication The Hybridization of Content: How to merge marketing,
content and technology in bold and exciting ways
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| Keynote Speaker Diana Lucaci Founder & CEO, True Impact Marketing "Brain Power for Smarter Marketing"
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| CONNECTIVITY Eric Reynolds Director of Marketing, Jelly Marketing Mixing Offline and Online Strategies for Maximum Impact
Experts in digital and PR, Jelly Marketing knows how social media, online ads and digital PR can mix with your
offline, print and mailing strategies. Join Eric Reynolds as he shares case studies and results for e-tail, e-commerce, B2B and B2C
clients when mixed with PR, online ads, social media and direct mail.
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| CONNECTIVITY Marc Gordon President, Fourword Marketing
From Direct Mail To Digital: Understanding What Your Audience Wants To Hear
Direct mail allows for targeted geographical reach with limited demographics. Social media allows for targeted demographic reach with limited geographics. In both cases the wants, needs, opinions, and tastes of the person receiving your message may change from house to house, day to day. So what can you as a marketer do?
In this presentation, Marc will explain how direct mail and digital can work together to capture the hearts and minds of your audience. And why sometimes they won’t work at all.
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| DATA Emma Warrillow Chief DiGGer/President, Data Insight Group Inc. (DiG) Engagement: More than Just Wearing Your Ring
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| DATA Lily Harder Vice President Research, Mintel Engaging consumers in an omnichannel world
Lily Harder will share new and exciting ways for you to reach customers, whoever they are, on whatever device they are using. Learn how consumer behaviours and preferences are changing direct mail’s role in the overall marketing mix. Lily Harder is the Vice President of Research for Mintel Comperemedia. She joined the Comperemedia research team in September 2008. Lily specializes in the financial services industry, researching and presenting on the latest industry trends, competitive intelligence insights, and newsworthy developments. She is also responsible for leading a team of senior industry analysts that produce both custom and syndicated competitive intelligence reports. Lily earned her BA in Economics from Northwestern University and her MBA from ESADE in Barcelona, Spain. | |
| PHYSICALITY Mark Michaud Senior Vice President, Ariad Communications "Are you suffering from
premachurnTM? How to fix onboarding, keep customers, and get more from your
marketing dollars."
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| PHYSICALITY Stephen Brown President, FUSE Marketing Group
60 Days of Direct Marketing
Join Stephen Brown as he shares tales of the Direct Mail Quest he and his team went on for 60 days. They wanted to find out who’s actually winning in the DM game. By logging 50+ mailboxes of FUSE staff, Stephen and his team saw who’s doing mail right, what opportunities are being missed, and what brands are using direct mail most effectively. He will share with you some of the best, and maybe even a few misses, that they found along the way. | |
| Master of Ceremonies Scott Pinkney VP, Executive Creative Director, Publicis Hawkeye | |
| Host Jennifer Campbell General Manager, Enterprise Marketing, Canada Post | |
