2012 etouches User Conference New York
 
etouches' User Conference Agenda

Monday August 13th, 2012
10:30 am - 12:30 pmTraining Session I
2:00 pm - 4:00 pmTraining Session II
4:00 pm - 6:00 pmPartner Summit
6:15 pm - 7:30 pmCocktails at Gansevoort Park Rooftop

Tuesday August 14th, 2012
8:30 am - 9:00 amRegistration, Breakfast & Networking
9:00 am - 9:30 ametouches' Janus Perspective, Leonora Valvo
Leonora Valvo, CEO , etouches
Please join Leonora for an interactive conversation to talk about the changes that have occurred in etouches from 2011 to now. LV will talk candidly about the company, the culture and most importantly--you!

9:30 am - 10:15 amLiving Mobile
We've been talking mobile for years, but it always seemed so far away with so many right or wrong choices. It's 2012 now and we're in it: we're living mobile every day. We're paying for lattes with our iPhone, we're taking onsite payments with attachable card readers, and we've finally gotten the hang of QR codes. While our personal life seems to have adapted well to mobile, has our organizational life? Join us as we listen to an industry expert and mobile futurist talk about what organizations need to do to be mobile ready to close the gap between their personal and professional mobile lives.

10:15 am - 10:30 amRejuvenation Break
10:30 am - 10:40 amLiving Innovation - Speaker: Pat Schek, FutureShow
Pat Shek, Director of Design and Sales, The Hughes Group
FutureShow is a new method to deliver economical, comprehensive event services. Based on the partnerships of four companies: etouches, AFR, Event Technology Partners & The Hughes Group, FutureShow offers a turnkey approach towards delivering innovative event experiences. Pat will talk about the FutureShow concept and how it works in action.

10:40 am - 10:50 amPartner Spotlight: Silverpop, Ellen Valentine, Brand Evangelist
Ellen Vallentine, Brand Evangelist, Silverpop
Our partnership isn't new, but what is new is the integration between the etouches & Silverpop's Engage Marketing Automation platform that allows you to push over your event data into Silverpop so that you can better target your emails & marketing automation programs! Hear from Ellen what's new at Silverpop and how this could help your event promotion and engagement with attendees before, during and after your event(s).

10:50 am - 11:15 amRevealed - Speaker: Nicola Rossetti
Nicola Rossetti, Chief Product Officer, etouches
Silly rabbit! Tricks are for kids! We aren't going to describe the session in which we are going to reveal something! (we're Ninja like that). This is a don't miss kind of opportunity so get your coffee first and find a spot on one of AFR's comfy couches in the theater.

11:15 am - 12:00 pmExperience Lab
Nicola Rossetti, Chief Product Officer, etouches
Join us in the Experience Lab! Shhh! No more questions! Not knowing ahead of time and being surprised is part of the experience! (We promise that we aren't going to do Zumba or get sweaty).

12:00 pm - 12:30 pmExtreme Networking - Speakers: Nancy Largay, VP Global Services
Nancy Largay, Vice President of Global Services, etouches
Today’s savvy event & marketing professionals are looking to do more with their events. How can they provide greater value to the attendee? The sponsor? The exhibitor? How can the event be changed to offer more time for meaningful conversation between the right people? What’s the new format that will entice attendees to both register AND show up? We have developed the Extreme Networking program which allows organizations to add hosted buyer, networking and matchmaking programs to their event without pain. Learn how your organization can add an Extreme Networking program to your event without going through the process of trying to figure out what works while practicing on your attendees! Go pain free! Join this session to learn about our new services offering!

12:30 pm - 1:50 pmLunch
Please join us for a delicious lunch by sustainable caterer Stephen STARR.
1:50 pm - 2:00 pmPartner Spotlight: Infinite Conferencing, Sabrina George, VP Marketing
Sabrina George, Vice President of Marketing, Infinite Conferencing
Sabrina didn't want to miss our event so she is joining us 6 weeks after the birth of her first baby boy (yep, she's hard core like us). etouches and parent company OnStream Communications have been partnered for years and offer a variety of solutions including Infinite Conferencing's webcasting & conference call lines and Marketplace 365's virtual tradeshow/learning platform. Sabrina claims the baby is sleeping through the night, but we're planning on bringing her coffee anyways.

2:00 pm - 2:20 pmLiving Video: Getting Yourself Camera Ready - Speaker: Mike Lyons, The Hub
Mike Lyons, Vice President, The Hub
Everything and everyone is now on video. You aren't alone in hating to have to be on video and see yourself on video. However, you need to stop the hate! Join event industry and professional actor Mike Lyons for a session that focuses on turning your hate of video into love of video. Learn special techniques and tips that you can use for yourself or you can use for prepping your own speakers at your events.

2:20 pm - 2:40 pmRejuvenation Break
2:40 pm - 2:50 pmPartner Spotlight: (C) Systems
Maneesha Sharma, Director of Marketing & Business Development , (C) Systems
(C) Systems and etouches have partnered to create the (C)onnect product to bridge the gap between iMIS and etouches. (C) Systems works exclusively in the association and non-profit market to provide exceptional technology solutions. Learn what's new in the association & non-profit event world in this fast-paced 10 minute session.

2:50 pm - 3:20 pmAnalytics & KPIs: What Event Marketers Can Measure in the Age of SoLoMo - Speaker: Ellen Valentine, Silverpop & Suzanne Carawan
Ellen Vallentine, Brand Evangelist, Silverpop
Suzanne Carawan, Vice President, Global Marketing , etouches
SoLoMo or social, local and mobile, has changed the way we not only communicate, but also the level of insight we can obtain from those with whom we communicate. Join brand ambassador Ellen Valentine and etouches' Suzanne Carawan to talk about how much you can actually measure in today's event communications.

3:20 pm - 3:30 pmPartner Highlight: Event Technology Partners - Speaker: Brendon Winters
Brendon Winters, CEO, Event Technology Partners
Event Technology Partners is one of etouches' newest partners and providing the A/V for the New York user conference as part of the immersive FutureShow experience that we are showcasing in our New York event. Brendon will take a few moments to talk about today's A/V company and what you really need in order to have a comprehensive, stress-free and budget-conscious experience.

3:30 pm - 4:00 pmIntroducing a New Partner - Speaker: TBD
etouches is continuing to bring you new options! We've partnered with another known software company in the corporate travel space and completed the integration of both platforms to provide you with a new venue sourcing tool! Join this session to learn about how etouches is can making your life even easier.

4:00 pm - 5:00 pm etouches' Cloud & Ecosphere - Speaker: Chett Rubenstein, CTO
Chett Rubenstein, CTO, etouches
Get to know etouches' new CTO, Chett Rubenstein, while learning about the Cloud and how etouches is ensuring that you have the availability, speed and security that you need in the etouches platform. Chett will break down the technical mumbo jumbo and explain what event professionals need to know about the Cloud and how etouches is taking action to ensure that you have the best in SaaS software today and in the future.

5:00 pm - 7:30 pmDrink Pink Party
Join us on the rooftop terrace for our signature e-tini cocktails and a whole lotta good vibes.

7:30 pm - 10:00 pmLive Music by Tangled Vine
Tangled Vine
We are happy to bring back Tangled Vine! Last year, we went to them, this year, they're coming to us! Hit the loft space for some great live music and a lot of dancing.


Wednesday August 15th, 2012
8:30 am - 9:00 amBreakfast & Networking
9:00 am - 9:50 amGetting Real: Real Feedback with Leonora Valvo
Leonora Valvo, CEO , etouches
9:50 am - 10:00 amPartner Spotlight: QuickMobile Speaker--Scott Lockey, Director of Global Services
QuickMobile is recognized worldwide as the innovator in native apps for events. Join Scott as he talks about the clientele that QuickMobile serves and partnership with etouches.

10:00 am - 11:00 amSolution Table Session #1
Join us for speed networking solution roundtable sessions where we will explore six areas:
  • The Onsite Experience: bring your questions and open ears for new features that can help you streamline the onsite experience. This table will cover badging, onsite check-in and all the ins-and-outs of what you can do to create an exceptional onsite experience.
    Dianna Holt, Client Relationship Manager, etouches

  • eSocial: still unclear about eSocial? interested in learning about our new Extreme Networking program? This solution table will fill you in on hosted buyer programs, matchmaking and networking programs that you can run on eSocial.
    Anthony Valente, Senior Support Representative, etouches

  • eHome: everyone who uses eHome, loves it, but not everyone uses it (which we don't love!). This table will explore eHome and how clients are using it to really showcase their events. Bring your questions and ask us how to use eHome to embed Twitter feeds, YouTube and more so that you can show off your event!
    Erica Lombardi, Senior Support Representative, etouches

  • eSelect: the latest product from etouches, eSelect is the module that can handle your complex abstract management, selection processes, award programs and speaker management that's tied in with eReg. Talk about eSelect first-hand and bring your questions and processes!
    Donna Nocero, Client Experience Advocate, etouches

  • Travel Management: join this table to talk about how you could more effectively manage your travel in eReg and with using etouches' Event Services to streamline your housing and call center management. We'll look at the hotel features and reports and make sure you understand all that's packed into etouches at your disposal.
    Allison Lofaro See, Vice President of Event Services, etouches

  • Reporting & Measurement: everyone wants to know what's new in reports! We have new features that you will love, so join this table to talk about the data we have available in etouches and how you can best capture and report on it.
    Julian Ward, Chief Operating Officer, etouches
11:00 am - 11:15 amRejuvenation Break
11:15 am - 12:15 pmSolution Table Session #2
Continuation of Solution Tables

12:15 pm - 1:15 pmLunch
More yummy food by sustainable caterer Stephen STARR.
1:15 pm - 1:25 pmPartner Highlight: EventMobi- Speaker: Stephanie Robinson
Stephanie Robinson, Client Relations Manager, EventMobi
Hear from Stephanie about what's new at Eventmobi, one of the leading mobile web app providers in the event space.

1:25 pm - 2:05 pmEvent Intelligence: Expert Speaker Panel
Join etouches' subject matter experts in a panel to discuss event intelligence and the meaning of Big Data on the events industry. Learn from a variety of technical, services, product and business viewpoints what Big Data really means to you and how your organization can capitalize on today's technologies and digital methodologies.

2:05 pm - 2:15 pmPartner Spotlight: AFR
Martin Barletta, General Manager, AFR
Look around. Love the furniture? We know, right? Our partner, AFR, has provided the furniture as part of our sponsorship together in both the AFR-etouches National Networking Tour (free cocktails while talking events, what could be better?--ask AFR for more details!)as well as our FutureShow partnership. AFR provides premier furnishings and Martin will be onsite to tell us all about it!

2:15 pm - 3:00 pmYear in Review & Future View: Speaker: Tim Cummins, etouches Chief Software Architect
Tim Cummins, Chief Software Architect, etouches
Join Tim Cummins, our resident Chief Software Architect, the developer of etouches to get his perspective on the platform. Tim will provide a review of what's been added in the last year, what has changed in terms of development methodologies and how we are approaching the next few years of growth.

3:00 pm - 3:30 pmEvent Marketing Trends-- Speaker: Dan Hanover, Editor & Publisher, Event Marketer Magazine
Dan Hanover, Editor & Publisher, Event Marketer Magazine
Event marketing is red, red hot. Join the equally hot Dan Hanover as he gives us his take on the hottest trends in experiential marketing. Red7Media, the publishing company behind Event Marketer magazine is also an etouches' client and uses etouches to power the awesome Event Marketing Summit (we set a Guinness Book of World records at the May event--ask Dan!) Join Dan to get the beat on what's happening in the dynamically growing world of event marketing!

3:30 pm - 4:00 pmYou’re the CEO Session, Speaker: LV
Leonora Valvo, CEO , etouches
If you ran etouches, what would you do first? What would the priority be? How would you change our services, or training or anything (ok, please don't change our pink)? This session makes you the CEO and asks you for your candid feedback so that we can continue to improve.

4:00 pmDeparture: Adios! Ciao! Bye! Adieu!
We will bid you farewell and ask that you stay in even better touch with us in the coming year!