Conference Program
The Store Brands Decisions Innovation & Marketing Summit conference program is focused entirely on store brands innovation and marketing. The program has been developed "by the industry for the industry" the way only Store Brands Decisions can do it. The conference program addresses the following critical industry issues:
Here is the program presented at the inaugural Innovation & Marketing Summit on July 18 - 19, 2011.
- Driving Innovation in Product Development
- Leveraging Consumer Insights
- Digital Media - Search, Mobile and the Web
- Store Brand Portfolio Management
- Social Media & Store Brands
- The Evolving Retailer & Supplier Relationship
- Shopper Marketing for Store Brands
- Store Brands Organization Structure
- Opportunities in Health & Wellness
Here is the program presented at the inaugural Innovation & Marketing Summit on July 18 - 19, 2011.
Special Opening Keynote Executive Presentation
Joe Ennen
Senior Vice President,
Consumer Brands
Safeway
Recognized as one of the most progressive store brands retailers in North America, Safeway was a pioneer in building out CPG capabilities for the purpose of driving growth in their store brand business. Safeway’s SVP Consumer Brands, Joe Ennen has a unique perspective on the potential and future of store brands given his current role at Safeway and his previous experience managing major consumer products brands in the US and the UK for Kellogg, ConAgra and Frito Lay. This special opening keynote presentation will set the tone for the Innovation & Marketing Summit.
Senior Vice President,
Consumer Brands
Safeway
Recognized as one of the most progressive store brands retailers in North America, Safeway was a pioneer in building out CPG capabilities for the purpose of driving growth in their store brand business. Safeway’s SVP Consumer Brands, Joe Ennen has a unique perspective on the potential and future of store brands given his current role at Safeway and his previous experience managing major consumer products brands in the US and the UK for Kellogg, ConAgra and Frito Lay. This special opening keynote presentation will set the tone for the Innovation & Marketing Summit.
A Roadmap for Enhanced Collaboration: FMI’s Private Brands Needs Assessment
Patrick Walsh Senior Vice President Industry Relations, Education & Research Food Marketing Institute Moderator |
Edward Salzano Executive Vice President LiDestri Food & Beverage |
Kevin Hunt Co-CEO Ralcorp | Ryan Briggs Director, Private Label Development, Innovation & Strategy, Brands Supervalu |
Store Brands Organization Structure
Erin Young
Associate Principal
McKinsey & Company
Having the right organization is a key enabler to private label success. However, the right organization is more than just structure — capabilities, processes, structure and measurement must all be in place to win. These are necessary to deliver against the retailer’s aspiration for private label.
Associate Principal
McKinsey & Company
Having the right organization is a key enabler to private label success. However, the right organization is more than just structure — capabilities, processes, structure and measurement must all be in place to win. These are necessary to deliver against the retailer’s aspiration for private label.
Building World Class Capabilities to Engage Shoppers and Grow Store Brands
Matt Egol
Partner
Booz & Company
As retailers invest in building their store brands as strategic assets to drive growth and profitability, they are looking to build out their own marketing capabilities to better engage shoppers along their path to purchase to build brand equity, drive store traffic, and grow their share of the shopping basket. Winning marketing strategies engage shoppers at the right time through the right platforms with a recipe that delights shoppers and can be scaled up effectively and with measurable results. This requires focused investment in a set of capabilities around insights, analytics, program and creative design, and more effective integration across the advertising and promotions mix.
In this session, you will learn:
Partner
Booz & Company
As retailers invest in building their store brands as strategic assets to drive growth and profitability, they are looking to build out their own marketing capabilities to better engage shoppers along their path to purchase to build brand equity, drive store traffic, and grow their share of the shopping basket. Winning marketing strategies engage shoppers at the right time through the right platforms with a recipe that delights shoppers and can be scaled up effectively and with measurable results. This requires focused investment in a set of capabilities around insights, analytics, program and creative design, and more effective integration across the advertising and promotions mix.
In this session, you will learn:
- How retailers can best integrate shopper marketing into a broader playbook that engages shoppers at home, on the go and in the store.
- How to best engage shoppers, leveraging established and emerging platforms for maximum impact.
- Where retailers should focus to build world class capabilities that can be scaled up without too much complexity.
Driving Store Brand Innovation
John Failla President and Editorial Director Store Brands Decisions Moderator |
Katherine Lenhoff VP Process and Technology, Innovation & Strategy, Brands Loblaw |
Maurice Markey VP Proprietary Brands Sam’s Club |
Kurt Denman Director Brand Development Officemax |
Learn more about the next Store Brands Decisions Innovation & Marketing Summit, scheduled for March 12 - 13, 2012.