Title
Global Lead, Digital Marketing Operations & Technology
Company
McKinsey & Company
Bio
Jason Heller is global lead of Digital Marketing Operations at McKinsey & Company, where he works closely with CMOs and other executives in transforming the marketing organisation in response to consumer and landscape changes. His primary focus is helping organisations leverage technology, data, and analytics to drive growth. Jason helps clients implement a structured approach to assessing, developing and refining marketing organisations, capabilities, processes, strategies, marketing technology, and agency portfolios. His experience spans industries; he has led long-term digital capability-building and implementation programmes for leaders in retail, financial services, CPG, telecom, media and publishing, and other industries.
Jason has been a digital marketing pioneer, strategist, and recognised thought leader for nearly 20 years. He was previously CEO and founder of Agiliti, a boutique consultancy focused on digital marketing operations, which was absorbed into McKinsey in 2014. Jason also co-founded and sold one of the first digital media and relationship marketing agencies.
