MarTech Europe 2016
 
01/11/2016
09:00 - 09:30The State of Marketing Technology Today
Location: Orchard
Scott Brinker, Editor, chiefmartec.com
09:30 - 10:15Digital Transformation: Getting It Done and Getting It Right
Location: Orchard
Vineet Bhalla, Global IT Director of Digital Marketing, Unilever
Vishnu Indugula, Vice President, Global Lead CPG, SapientNitro
10:15 - 10:45Break
10:45 - 11:10Left & Right Side Of The Brain: Your Marketing Intelligence In A Digital World
Location: Orchard
Juanjo Carmena Ayuso, Cloud Apps Lead EMEA, Microsoft
11:10 - 11:356 1/2 Ways to Transform Your Marketing
Location: Orchard
Paul Gottsegen, Chief Marketing & Strategy Officer, Mindtree
11:35 - 12:00Personalisation At Scale: What It Really Takes
Location: Orchard
Jason Heller, Global Lead, Digital Marketing Operations & Technology, McKinsey & Company
12:00 - 13:15Lunch
Location: Conservatory
Lunch - RedPoint Global (Invitation Only)
Location: Orchard Pre-Function Room
Patrick Tripp, VP Product Strategy, RedPoint Global
13:15 - 13:40People: The Most Important Martech Integration
Location: Orchard
Sophie Wooller, Consultancy Lead, iProspect
Brian Harte, Head of Customer Engagement and e-marketing, Tourism Ireland
13:40 - 14:05Scaling Experimentation in the Real World
Location: Orchard
Colin McFarland, Head of Experimentation, Skyscanner
14:05 - 14:30Agile Practices for Marketing Teams - Putting Theory into Action
Location: Orchard
Ulrike Eder, Chief Commercial Officer, drie Secure Systems Limited
14:30 - 15:00Break
15:00 - 15:25Digital Disruption Deconstructed
Location: Orchard
Michael Wade, Cisco Chair in Digital Business Transformation and Professor of Innovation and Strategy, IMD
15:25 - 15:50Marketing Ops is a Philosophy, Not a Department
Location: Orchard
Justin Dunham, Director, Marketing Ops & Digital Acquisition, Urban Airship
15:50 - 16:1510 Myths Martech Vendors Perpetuate (And What's The Real Story)
Location: Orchard
Theresa Regli, Principal, Managing Partner, Real Story Group
16:15 - 16:30Break
16:30 - 17:05Industry Perspectives from the Major Marketing Clouds
Location: Orchard
John Watton, EMEA Marketing Director, Adobe Marketing Cloud, Adobe
Sylvia Jensen, Senior Director of EMEA Marketing, Oracle Marketing Cloud, Oracle
Tom Smith, Product Marketing Lead EMEA, Salesforce Marketing Cloud, SalesForce
Tom Coppock, Director of Solutions Consulting, EMEA, Marketo
17:05 - 17:40Industry Perspectives from Marketing Tech Disruptors
Location: Orchard
David Hurley, Founder, Mautic
Will Senior, Senior Sales Engineer, Google
Patrick Tripp, VP Product Strategy, RedPoint Global
17:45 - 19:00Networking Reception - Sponsored by Workfront
Location: Sentosa

2/11/2016
09:00 - 09:25Beyond Creative Destruction: Hyper Cannibalism in a Disruptive World
Location: Orchard
Shawn Kanungo, Senior Manager, Strategy & Operations, Deloitte
09:25 - 09:50InterContinental Hotels: Our Transition to Real-Time Marketing
Location: Orchard
Nick Worth, CMO, Selligent
Charlie Aspey, Email Marketing Manager, Europe, InterContinental Hotel Group
09:50 - 10:15The Big Leap: From Data To Insight
Location: Orchard
Doug Kessler, Director, Velocity
10:15 - 10:45Break
10:45 - 11:10Performance Marketing: A Data-driven Journey To B2B Technology Marketing
Location: Orchard
Ceri Jones, VP Global Marketing Operations, Basware Oyj
11:10 - 11:35From Beautifying Marketing To Revenue Marketing - The MarTech Way!
Location: Orchard
Piotr Golczyk, Marketing Operations Director, Luxoft
11:35 - 12:00Data-Driven Customer Experiences - Technology Is An Enabler, Not A Solution
Location: Orchard
Max Goijarts, Marketing & Technology Manager, OnModus - Nutricia
12:00 - 13:15Lunch
Location: SW7 Restaurant
Lunch - Sysomos (Invitation Only)
Location: Orchard Pre-Function Room
Lance Concannon, Marketing Director, Europe, Sysomos
13:15 - 13:40Why Are All Marketing Clouds The Same?
Location: Orchard
Jeremy Waite, Evangelist, IBM
13:40 - 14:05Lessons of Digital Transformation in Industrial B2B Marketing
Location: Orchard
Susan Trast, Head of Marketing Communications, ABB
Henri Syvänen, B2B Strategy Lead, Avaus Marketing Innovations
14:05 - 14:30Supercharging Engagement In An Unengaging Category
Location: Orchard
Adam Warburton, Head of Mobile, Travelex
14:30 - 15:00Break
15:00 - 15:25How Digital Is Transforming Marketing at Sonova
Location: Orchard
Alex Mari, Global Director of Digital Marketing & eCommerce, Sonova
15:25 - 15:50Scott Brinker presents...
Location: Orchard
Scott Brinker, Editor, chiefmartec.com
15:50 - 16:15Applying Microservices Design To The Martech Stack: Lessons Learned
Location: Orchard
Steven Moody, Founding Partner, Beachhead
16:15 - 16:40How UX Makes Marketing More Effective
Location: Orchard
Sean McSharry, UX Planner / Architect, Barclaycard
16:40 - 16:45MarTech Wrap-Up
Location: Orchard
Scott Brinker, Editor, chiefmartec.com