FT Future of Marketing Summit
The Race to the Top: Globalize, Monetize and Socialize
Thursday, September 12, 2013 | Metropolitan Club, New York 

Staying ahead of the competition for marketers is often interpreted as doing it all. They must be the first on a new social media platform, be on every single platform, lead with content, create compelling videos, harness big data, implement a strong global strategy and above all ensure ROI. The opportunities the media landscape offers for marketers are abundant and rich, but also overwhelming and keeping your eye on the prize is not always simple. The key to achieving a competitive advantage is being able to identify which tools you should harness and how to drive tangible business growth.

This one-day conference chaired by Andrew Edgecliffe-Johnson, Global Media Editor of the Financial Times, will bring together the most forward-thinking marketers, innovators and entrepreneurs, to discuss the leading edge of the evolving media landscape. Through a series of thought-provoking interviews, discussion, debate and case studies, this program will address the challenges and opportunities afforded by social media, big data, video, mobile and beyond.

Key topics include:

• Forecasting the Future: The Top 10 Trends to Prepare For
• Making Sense of the Noise: Achieving ROI with Social Media Strategies
• Harnessing the Deluge: The Transformative Power of Big Data
• Ads and Apps: Monetizing Mobile
• Content is Still King: The Importance of Storytelling

Key speakers include:
• Linda Boff, Executive Director, Global Brand Marketing, GE
• B.Bonin Bough, Vice President, Global Media and Consumer Engagement, 
Mondelēz International
• Christa Carone, Chief Marketing Officer, Xerox
• Arjan Dijk, Global Director, Small Business Marketing, Google
• Michael Dubin, Founder and Chief Executive Officer, DollarShaveClub.com
• David Edelman, Principal, McKinsey & Company
• Candace Matthews, Chief Marketing Officer, Amway
• Bryan Rhoads, Intel Media Lab, Intel
• Jason Rushforth, Vice President, Industry Solutions, Oracle
• Marc Speichert, Chief Marketing Officer, L’Oréal USA

Click here to view the current agenda.

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