The LED Show 2014


Pre-Conference Workshop - The Lighting Design Process

10:00AM – 5:00PM

Objectives: Gain an overview of the design process as it meets owner project requirements and 
energy codes. Learn how calculations aid design and document deliverables and how to work with design and construction teams.

Attention Architects, Lighting Designers, Contractors, Electrical Engineers, Interior Designers, 
Building Owners/ Maintenance staff, Showroom and Sales staff, and other design professionals:
3 CEU - LU

Lighting design is, for most working designers, an internal, instinctive reaction to being 
introduced to a space. This course is an attempt to explain what designers should look at, how they 
get to the point of making lighting decisions, and describes the basic ingredients lighting 
designers use and question during the design process.
In addition to the Seminar, the Course Objectives include:

• Identify the goals and process of a quality lighting design
• Refinement of design scheme through detailed physical or computer models and drawings
• Analyze the tools used to organize a great lighting design
• Identify how a lighting design interfaces with the building team, control systems, dynamic lighting, and emergent technologies
• Light and culture – theoretical and historical precedents in light
• Human interactions and light – physiological responses to light, emotive, and qualitative properties
• Physical properties of light, daylight and electric light
• Lighting design criteria – basic requirements
• White light is the combination of individual color

What’s Covered:
• Lighting training
• Luminaire selection
• Design and layout
• Energy efficiency
• Gain an understanding of the lighting industry including  the state of lighting education, traditional roles for lighting professionals, and important credentials and organizations wavelengths; designers can use this to control how colors appear in a space
• Varying intensities of wavelengths can produce colors and multiple shades of white
• Color temperature is the metric used to achieve this control
• Understanding of utility lighting incentives
• Overview of lighting quality for utility programs
• Code vs. Incentive vs. LEED
• Case study presentation and review
• Discussion of energy companies such DesignLights Consortium, Energy Star, and DOE
• Define effective, energy-efficient lighting
• How to promote effective, energy-efficient lighting

• Discuss a number of trends happening within the industry and how these trends may affect lighting  professionals
• Learn about the future lighting jobs on the horizon. We will identify emerging jobs as well as several jobs that will become more widespread in the coming years
• Metrics of lighting – measurements and ratings [luminance, quality scale (CQS), and color rendering index (CRI)]


Rohit Patil, 
Color Scientist, 

Rohit Patil is a color scientist with 9+ years of experience across multiple industries from lighting to printing. His expertise covers varied topics such as basic colorimetry to color and appearance spaces, gamut visualization and mapping, light rendering quality analysis, design of lights and color perception studies. He has two granted patents with others pending. Currently he works as a Color Scientist for XICATO. He has a Master’s degree in Color Science from Rochester Institute of Technology.

Therese Lahaie, 
Apparatus Design  

Therese Lahaie guides lighting specifiers in making informed decisions about LED lighting solutions and connects LED lighting manufacturers with design professional. She managed the custom lighting design departments for Translite /Philips Lightolier and Morrison Lighting.  She is also a sculptor using mixed media and LED lighting technology. She was recently awarded a large public art project in Emeryville, CA that utilizes a programmed LED display.

Suleyman Turgut,
Director of Sales,

Suleyman Turgut is the Director of Sales for Luminit. Since joining Luminit in 2006 he has driven the adoption of Luminit’s high performance holographic diffusers into many leading edge LED fixtures and lamps. He received a B.S. in Optical Engineering from the Institute of Optics and M.E. in Microelectronics from the Rochester Institute of Technology. Prior to joining Luminit he held positions at Intel and IQE.

Jay Marshall,
On2 Solutions

Jay Marshall, LC is a principal at ON2 Solutions in Minnesota. ON2 Solutions provides lighting consultation and design services to a wide variety of customers nationally. Mr. Marshall’s nearly 20 years of experience in the lighting industry has exposed him to different levels of sales, management, and manufacturing. Prior to ON2 Solutions, Jay Marshall led the North American-based sales initiatives for Illumitex with their patented-LED technology and held several positions of increasing responsibility for Holophane and Acuity Brands Lighting from 2001-2010. In 2007, Mr. Marshall earned his Lighting Certification from the National Council on Qualifications for the Lighting Profession.

Bridget Williams,
Owner and Principal Designer,
Bridget Williams Lighting Design

Bridget received a Bachelor of Fine Arts degree in Theatre Lighting Design from California Institute of the Arts.
She’s earned her Lighting Certification from NCQLP; is a sustaining member of IESNA, and a professional member of IALD. At Mt San Antonio College, Bridget spent 3 years instructing students in lighting design. With 26+ years of experience, Ms. Williams has earned several Design awards, has designed a variety of projects, while being most accomplished in Houses-of-Worship.


Session 1 - SSL Technology 2014
8:45AM – 10:15AM

New Frontiers in LED Lighting – Today and in the Coming Decade
LED lighting adoption has accelerated rapidly in the past several years, however total overall conversion is still less than 1% of available sockets.   Growth has been slowed by many factors including market inertia, risk aversion, and because the economic justification was not there for many applications. This discussion will demonstrate how simple math and history proves that incumbent technologies should no longer be used in the majority of applications.   Real world application case studies of LED lighting installations will show how the technology is being rapidly adopted in categories that were once considered impossible for LED lighting.  These applications demonstrate astonishing economic and human advantages for applications ranging from 1000W and higher replacements to simple A-lamps. 

Eric Haugaard,
Director of Product Technology,

Eric Haugaard is the Director of Product Technology for Cree Lighting, a position he has held for the past eight years. Previously, Eric was Engineering Manager of New Product Development for 11 years, and Mechanical Design and Product Development Engineer for seven years. Over the past decade Eric has presented lighting technology programs to diverse audiences throughout the world, including a strong focus on LED luminaire technologies. Eric holds a Bachelor of Science degree in Mechanical Engineering from the University of Wisconsin-Parkside, with Post-Bacheloriate Program studies completed at NASA/Ames Research Center.

Quantifying the Value of SSL Standardization
Supporting the development of solid-state lighting standards - including minimum performance, communication and safety standards, methods of measurement, voluntary specifications, and related technical memoranda - may appear to some as financial liabilities providing little benefit.  At times, the costs associated with developing standards may appear to outweigh the perceived benefits derived from these efforts.  However, make no mistake – SSL standards are valuable assets benefitting all lighting market actors including end users, enabling ever-accelerating adoption of LED technology.   Associated with more than half a billion dollars in annual financial incentives for lighting products, programs like ENERGY STAR® and the DesignLights Consortium® normally receive the credit for creating standards-related cash flow.  However, as this presentation will explore, it is the industry standards referenced by those programs – existing and forthcoming – that are creating enormous value for the industry.  With a unique perspective from the voluntary program / regulatory side of the industry, the presenter will make a case for further investment and active participation in SSL standards development and maintenance.

Chad Stalker,
Regional Marketing Manager,
Philips Lumileds

As the Regional Marketing Manager for Philips Lumileds Lighting Mr. Stalker is responsible for working directly with fixture manufacturers, lighting designers and other market influencers to support the adoption of Solid State Lighting technologies. He has been working in the LED lighting industry for over ten years. Prior to joining Philips he worked in a variety of sales, marketing and technical roles with LED and lighting companies such as Luminus Devices, OSRAM and Color Kinetics. He has been directly involved across the lighting value chain from working on new LED component solutions; to partnering with fixture manufacturers to bring LED-based lighting solutions into the market; to supporting LED lighting designs and installations worldwide.

The Need for More Collaboration Between Manufacturers and Lighting Designers 
Manufacturers have largely ‘retrofitted’ legacy products with LED technology and very few have moved to innovative design forms and optical patterns to fully enable LED technology. With the rapid rise of control technologies, the time for a better exchange of ideas for the future of smart lighting is now. While manufacturers will ultimately supply the products, designers need to accept the heightened leadership role this emergence of new electronics presents. Lighting designers can and should step up and demand an audience of fixture manufacturers. The impact of designing lighting that integrates into a uniform architectural design and optimized lighting solution is the goal. In contrast to traditional lighting, LED can be imagined into any form factor. It can be integrated into structural elements and rendered less intrusive as a fixture source. It can be dimmed or color controlled to match ambient needs within the environment; institutional or hospitality lighting can change throughout the course of the day to enable documented health benefits of proper lighting. Designers can provide unique input into the future of lighting. The ability to design lighting that integrates into a uniform architectural design is liberating. Eliminating the reductive logic of relying on stamped steel and cast bodies is a big step forward. This presentation will discuss how the lighting industry’s technological shifts and a more progressive leadership role among lighting designers can have significant impacts on maximizing the efficiencies and design possibilities of smart lighting. 

Ted Konnerth, 
Egret Consulting Group

Ted has over 25 years of electrical industry experience, including his experience since 1999 as an executive recruiter and consultant solely within this industry. Ted writes a monthly newsletter, the Buzz that speaks to the talent impacts on industry changes. Ted is also a contributing author to multiple industry trade journals and is frequently cited in leading industry journals. Ted holds PhD and MS degrees in Psychology from Tulane University, as well as a BS in Psychology from Ohio State University. After academics Ted spent nearly 16 years with Cooper Lighting, including 4.5 years as global VP, Sales for this $1B division of Cooper Industries. Ted’s industry ties extend throughout the electrical industry, regularly meeting with CEO’s from the industry global giants, to CEO’s of small startup companies. Ted is ranked within the top 3% of all recruiters nationally. Ted sits at a unique viewpoint into the industry at large: he meets and speaks with industry leaders every day; garnering their insights into emerging trends, company changes and leadership challenges; globally.

Session 2 – Energy Star - DLC - Certifications
10:45 - 12:00

SSL Product Qualification and Truth in Labeling Programs: The Who, The What, and The Why?
Product qualification and truth-in-labeling programs have a significant role in shaping the SSL market, promoting product quality and energy efficiency and connecting quality products to utility incentive dollars. However, there is often confusion about what these programs do, how they work together, and what distinguishes them from each other.  This session will cover two key SSL product qualification programs (U.S. EPA ENERGY STAR® and the DesignLights Consortium®) and one truth-in-labeling program (U.S. DOE LED Lighting Facts®). Representatives from each program will discuss the programs’ objectives, outputs, structure, and testing requirements. A utility representative from ComEd will address the role that these programs play in informing utility incentive programs as well as end-user product purchasing decisions.  Attendees will leave the session understanding the three distinct roles that the ENERGY STAR, LED Lighting Facts, and DLC programs play in the SSL Market and how they can each be leveraged by product manufacturers.

Marci Sanders, 
Program Director, 
D&R International

Marci Sanders is D&R’s Director of Energy Efficiency Programs, where she oversees program planning and development. She also serves as the Program Manager supporting the U.S. Department of Energy’s (DOE) solid-state lighting program, where she manages the LED Lighting Facts ® Program, a voluntary online pledge and labeling program to promote accuracy and transparency in manufacturers’ claims of product performance. Marci has 20 years of market development, program and project management expertise in energy efficiency. She holds a Bachelor’s Degree in Political Science from Willamette University.  

Irina Rasputnis, 
Commercial Programs Manager, 
Northeast Energy Efficiency Partnerships

Irina Rasputnis is a Commercial Programs Manager at NEEP, managing the DesignLights Consortium® Qualified Products List (DLC QPL), a qualification program for commercial-sector LED lighting products. In this role, she is oversees the development and maintenance of technical requirements for product qualification and the accessibility and functionality of the DLC QPL. Irina holds a B.S. in chemical engineering from Northeastern University and studied Urban and Environmental Policy and Planning at Tufts University.

Taylor Jantz-Sell, 
Lighting Program Manager ENERGY STAR,
U.S. Environmental Protection Agency

As lighting program manager for the EPA's ENERGY STAR program, Ms. Jantz-Sell works with leading manufacturers, retailers and efficiency programs to promote and advance the adoption of ENERGY STAR certified lighting products. Ms. Jantz-Sell leads the development of voluntary performance requirements for energy efficient lighting products and develops education materials and tools to aid consumers in understanding energy efficient lighting.

2014 Next Generation Luminaires Winners' Announcement
12:00 - 12:30

2014 Next Generation Luminaires Winners' Announcement
Next Generation Luminaires (NGL) Solid-State Lighting Design Competition was launched in 2008 by DOE, IES, and IALD.   This session will give attendees a candid behind the scenes look at the evaluation criteria and performance documentation used to select NGL winning products.  It will help participants better understand what documentation to look for and why when trying to find high performance LED luminaires, plus provide insights into the NGL evaluation process using photos of the judging event, submission materials, and working samples of selected products. The session will also include the presentation of awards to all winning product manufacturers.  The results—including manufacturers’ identities, product descriptions, testing details, and judging comments will be published by NGL via print and web.

Ruth Taylor, 
Program Manager, 

Ruth Taylor currently serves as a project manager within the Energy and Environment Directorate at the Pacific Northwest National Laboratory (PNNL) where she contributes to a number of projects focused on energy efficiency in buildings.  Ms. Taylor manages the Next Generation Luminaires commercial SSL design competition and the CALiPER testing program for the DOE Solid-State Lighting program.

Session 3 – Colorizing the Space
2:00PM - 3:30PM

LED Lighting - Creating a Cohesive Design in Hospitality
Founder and Principal John Sofio of Los Angeles based design/build firm use LED lighting in his restaurant and nightclub projects for theatrical purposes, to meet the ever restrictive electrical codes, to be environmentally sensitive to electrical uses, and to sculpt and highlight our architectural design of the space. Lighting design is an extension of Built’s philosophy: Sofio and his creative director Sormeh Azad believe that it is a must to design an entire space from start to finish without relying on purchased shelf solutions, always allowing for a cohesive and successful design. Sofio finds that LED lighting can be a great asset to the creation of a space. The key to its use is to not only rely on the light fixture, but to use creative solutions in its implementation. That way, an LED light can serve many purposes from utilitarian to theatrical with an ability to create a range of moods, energies and atmospheres. 

John Sofio, 
President and Founder,

New York City native John M. Sofio is more than just an architect, designer, and artisthe’s a visionary in the design/build movement. As president and founder of Los Angeles, California-based design/build firm Built, Sofio has grown his studio into a multidisciplinary firm specializing in residential, hospitality, and commercial design as well as offering customized and branded solutions to clients.

Turning Your Architecture into a Canvas: Harnessing the Power of Color LED Lighting
As LED technology advances the possibilities of incorporating lighting into overall design increases as well. Owners are looking more and more to designers and architects to make their architectural projects standout. This presentation will explain the basics of incorporating Color Changing LED lighting into architectural environments. It will also explain control options like DMX as well as recent technological industry advancements.

Participants in this session will gain:
• A full understanding of the different control methods available Color Changing Lighting  
• An understanding of the latest trends and technological advancements in the industry  
• Insight into practical usage of color changing LED lighting'
• An overview of applications of the attention grabbing colorful lighting

Eman Zadeh, 
Brand Director,

As Brand Director of Coloronix, Eman has developed several custom color-changing lighting fixtures for retail chains, the UCLA Medical Center and other high profile projects. With his guidance, the company’s product portfolio has the largest selection of color-changing products for architectural interiors. He received a Bachelor’s of Science degree at University of California, Irvine where he studied Mechanical Engineering and Business Administration. 

Tools for Having an Unlimited Creative Imagination
In our ordinary education, we do not get actual tools to both think objectively and access our creative imaginations. This is vital, of
course, in being and innovator. I will show people some tools to do so and challenge their thinking in the process. I do this
through showing people how to think holographically.

Elliot Laurence,
Founder & Director,
Mind Mavericks

Elliot Laurence's also has a multifaceted background. He is an Architect, Designer, Inventor, Musician, Writer, Artist, Actor, Director and Teacher. He has won numerous architectural design awards and has worked in the corporate world as CEO of 5 corporations and planning large, projects, including redesigning the Items Processing System for the Bank Of America and planning a 1,500-acre destination resort in Northern California. He also provided the concepts for the interiors of three major casinos in Las Vegas. His music has appeared on a nationally syndicated radio show and he has taught improvisation to the Las Vegas Screen Actors Guild Members. In 1991 he received the Educator of the Year award for his teaching methods at the Academy Of
Art University in San Francisco. He has written 5 books, the latest one is called: “In The Eye Of Einstein” (Accessing your higher mind).

Session 4 – Light & Color
4:00PM - 5:30PM

This (Lighting) Experience Sucks
My favorite sushi bar in Chicago recently changed to all LED lighting in the restaurant. Eating my sushi under the new LEDs I experienced a flickering and corpse-like experience. I shook my head in disbelief. I had designed my first commercial LED lighting project in 2006—eight years ago (2014).  I dealt with the same color rendering and dimming problems then...I had to ask myself, have we come very far?
This presentation will discuss what lessons our industry is not learning. We will draw upon the recent experiences of Light Think Studios (LTS) which is now involved in a number of commercial lighting design projects, redoing earlier LED lighting designs done by manufacturers or distributors. 

Derry Berrigan, 
Chief Innovation Officer, 
Light Think Studios

Derry Berrigan is chief innovation officer at Light Think Studios, Inc and chair of Light Think University (LTU). Derry, an internationally recognized architectural LED lighting designer works in spaces such as restaurants, retail, office buildings and universities. Derry delivers lighting design innovations enriching the experiences of life, shrinking the world’s energy obesity and respecting our stewardship responsibilities. Derry has led strategic client relationships with Fortune 500 companies including McDonald’s, Walmart, Bank of America, and YUM! Brands.  Her work with LTU brings student teams together with industry leaders to create room environments using lighting anthropology, leading-edge solid-state lighting and controls technologies. 

Integrated Design Philosophy for Commercial Lighting
Lighting systems were historically designed around a consumable and replaceable lamp.  As a consequence, early LED lighting systems emerged from the established production infrastructure.  These systems incorporated many layers of components leading to redundancy, costs and often sub-optimal performance.  Today, as mainstream commercial lighting applications begin to adopt LED lighting products, lighting designers are finding ways to increase performance and lower costs by integrating components more effectively along with raw materials including metal, semiconductor, polymers and phosphors.  This philosophy and design approach and the resulting improvements in efficacy, light quality and lower costs promise to lead to rapid adoption and displacement of the last remaining conventional lighting systems.

Julian Carey, 
Senior Director of Strategic Marketing, 

Julian Carey is senior director of strategic marketing at Intematix, a leading innovator of patented phosphors and remote phosphor components for high-quality LED lighting. At Intematix, Mr. Carey oversees new product concepts for phosphors and remote phosphor components.  His previous roles were marketing and developing solid state lighting components and systems at Prysm, LUXIM, Philips Lumileds and HP. He holds a BS degree in mechanical engineering from Stanford University and an MBA from MIT Sloan.

Color correcting LED Light Sources 
White LEDs are formed when a blue LED chip is covered with a layer of phosphor during the packaging process. The tiniest variation in the phosphor layer and packaging assembly will lead to different color temperature and brightness. Currently, creating a batch of LEDs at a uniform color temperature and brightness is a big challenge because it is not possible to perfectly control LED properties during mass production. Thus, the binning of LEDs is a practice used by LED manufacturers to manage the variation of LED performance and color at the end of the mass production process. 
Manufacturers and designers who want more precise control of color temperature can use traditional methods of cooling or warming the light such as dichroic filters, theatrical gels or applied coating. This seminar will present the pros and cons of these methods.  

Wil DuCrest, 
Project Manager, 
Special FX Lighting

Will grew up in the lighting industry as his parents started Special FX in 1984. After working in various capacities for FX, he took on the role of Project Manager in 2008. Since that time he has consulted on countless projects and lighting designs, helping the client figure out the best solution for their needs.


Session 5 – Title 24, Rebates & Financial Incentives
9:00AM – 10:30AM

The Real Life Economics of LED
Energy savings are only 50% of the total savings from LEDs.  The ability of the lighting team proposing LEDS to identify and quantify these saving is critical to implementation of LED technology.  This presentation will look at a real case example of a LED company competing against a legacy fluorescent company in dealing with a client to install new lighting.    This presentation will include all the tax and accounting elements that help influence this case example, and how the industry leaders can use these tools to help advance the installations of LEDs.

Don McDougall,  
Managing Director, 
Solid State Capital

Don McDougall is the General Manager of Solid State Capital Services.  He has pioneered many of the tax and related services that help make LED lighting cost effective.  He is a nationally recognized speaker and has had multiple articles published.  He has been involved in tax studies for 30+ years, and helped define many of the  EPAct and the related tax services for LED lighting since the inception of these tax benefits. His client list include everyone from small family owned businesses to the Fortune 100.

Dealing with the LED Misfits and Rationalizing the LED Application Challenge
The DesignLights Consortium Qualified Products List and Energy Star’s Qualified Products program have helped utilities and specifiers help to identify the most energy-efficient LED lighting products, in the categories that both programs have identified and defined, but what happens if your product does not fit within those nice and neat predefined categories?  What do you do with all of those outliers and misfits?  The Lighting Design Lab in Seattle offers an alternative LED product qualification program that is specifically designed to provide a qualification vehicle for all of those misfit and niche application products that don’t have homes in the categories established by the DLC & Energy Star.  Kurt Nielsen, Manager of the Lighting Design Lab will provide an overview of the LDL’s LED product qualification program.

Additionally, while the LED product qualification programs have excelled at identifying the most energy-efficient LED lighting products, they fall short in helping users determine which products will perform optimally in their specific application.  The Lighting Design Lab in Seattle has been developing a new LED applications tool which is intended to aid specifiers and utility programs identify which products are appropriate for common applications.  Based on criteria captured from actual lighting projects this new LDL program aims to reduce much of the guesswork involved in selecting an appropriate LED product for your application.

Kurt Nielsen,  
Lighting Design Lab

Kurt Nielsen, LC, CLEP is manager of the Lighting Design Lab in Seattle, a lighting education, demonstration and product evaluation center funded by major Northwest electric utilities and regional conservation partners. In his leadership role Kurt is responsible for the Lab’s operations and growth initiatives, which aim to further its mission of promoting the best practices in the use and application of energy-efficient lighting technologies. 
Kurt holds a BA from the University of Washington, and a MBA from the Kelley School of Business at Indiana University.  He has earned the Lighting Certified (LC) credential and is a Certified Lighting Efficiency Professional (CLEP).

Connected: How Networked Control Systems Will Drive LED Adoption
Adaptive, or multi-level, lighting controls maximize the efficiency, life span and amenity of LED lighting in indoor and outdoor applications, giving LED technology an advantage over other sources. LEDs’ tuning and dimming capabilities make them well suited for use with scheduling, daylight harvesting and occupancy controls. Wireless networked lighting control systems provide the greatest degrees of flexibility and control, sending and receiving signals from point to point. This connectivity allows facility managers to pre-program lighting communication points, make real-time adjustments, and receive maintenance alerts, all from a mobile device. Many networked systems meet California’s latest Title 24, Part 6 requirements for adaptive function and automated demand response, which support broader adoption. This presentation will offer case study findings from indoor and outdoor networked LED lighting installations, including end-user feedback and energy savings data that demonstrates an up to 90% reduction in lighting energy use over incumbent systems, depending on application type and occupancy patterns.  

Kelly Cunningham, 
Outreach Director, 
California Lighting Technology Center, 
UC Davis

Kelly Cunningham is the outreach director at the California Lighting Technology Center, UC Davis. CLTC's mission is to stimulate, facilitate, and accelerate the development and commercialization of energy-efficient lighting and daylighting technologies. Ms. Cunningham is responsible for the marketing and outreach components of CLTC’s research and technology demonstration projects, and she leads many of the Center’s efforts to deploy new, energy-saving lighting technologies into the broader market. Ms. Cunningham also co-designs and teaches education and training programs on lighting technologies and topics related to design. She frequently leads informational tours of the Center for industry affiliates, legislative partners, utility representatives, researchers and student groups and the public. She oversees the creation of CLTC’s online and print publications, authors abstract proposals and articles, and co-writes grant proposals.

Session 6 – Architectural - Lighting the Façade
11:00AM - 12:30PM

SSL Observed – The Struggle for Integration
A lighter-side view exploring the trials and tribulations of those anxious to participate in the process of integrating leading edge technology, but are finding the effort daunting. This is an accumulation of observations spanning 33 years of lighting and 8 years of the deep dive into solid-state lighting, expressed with a little humour, while offering insight into bottle necks that have many detoured from the super highway of LED revolution, into blind alleys and rough pathways. 

Kevin, Willmorth, 
Lumenique, LLC

Kevin Willmorth is owner of Lumenique, LLC, a consulting firm focused on small and mid level lighting manufacturers engaged in solid-state lighting. This includes electronics producers as well as product manufacturers. Also owner of Tasca, a solid-state task light manufacturer focused on hard service environments and Editor of Architectural SSL magazine.

Digital Space in the Public Realm
This discussion introduces mediatecture as the convergence of architecture and LED media as a form of cladding and a new design element within the built environment. The presentation will review the various installations of LED monumental mediatecture as illuminated coverage on building facades, bridges and other public spaces within major cities throughout the United States and overseas. The discussion introduces many popular contemporary LED monuments, and reviews their features, urban impact and cultural ROI as derived from increased tourism, and municipal support of installing and promoting these LED illuminated venues as public destinations.

Louis Brill,

Louis M. Brill is a digital signage consultant specializing in analyzing and reporting on the applications and market development of LED and LCD electronic signage for outdoor advertising, public art and media facades. His advocacy of these activities is through journalism, public speaking and consulting with real estate developers, building owners and investors, all who are interested in gaining more specific information about applications and market potential of these various LED signage and display opportunities. Brill's coverage of architecturally enhanced LED illuminations has been continuously featured in Signs of the Times, OOH Advertising, SEGD eg magazine, Screens.RU, Lighting&Sound America and Professional Lighting Design.

Case Study - LED Lighting the year 2014
This presentation will discuss the lighting design and procurement challenges in general and with Solid State Lighting applications. Other topics within the talk will include: The pitfalls and the milestones we have overcome in the past, Product life cycle, and advances we are excited to see in production.

Lara Cordell,
Director of Technology and National Account Executive 

Lara Cordell has been involved in the lighting industry for 13 years.  Prior to joining Wiedenbach Brown, a national lighting distributor, Lara was an award-winning lighting designer and Vice President of a start-up manufacturing company. Lara received her Masters of Science in Lighting from Rensselaer Polytechnic Institute’s Lighting Research Center. Lara is Lighting Certified (LC), a LEED Accredited Professional, a member of the Illuminating Engineering Society of North America (IESNA), and serves on the board of the International Association of Lighting Designers (IALD) Education Trust. Lara brings a technical expertise to the WB sales team that has earned her the title of “Director of Technology.”

Session 7 – Controls & Dimming
2:00PM - 3:30PM

Achieving Perfectly Smooth LED Dimming
Perfectly smooth dimming from dark to full brightness is a continuing challenge for LED lighting. Increasing bit resolution doesn’t always help and can actually make things worse. Dimming curves can improve linearity, synchronize light output of disparate fixtures, or provide smooth and precise control over an intensity range. What they cannot do is everything at once. This session explains trade-offs among bit resolution, fade time, and PWM frame rates. We also revisit the ubiquitous dimming curve, explaining the effect of changing from incandescent to solid-state lighting, how the DALI specification is problematic for LEDs, and why power law curves don’t always achieve desired aesthetics. Suggestions for evaluating and optimizing dimming control are offered.

Richard Zulch, 
Zulch Laboratories, Inc

Richard Zulch is a lighting designer with over a hundred stage productions in the last decade and more than 30 years experience in electronics and software development. Formerly with Hewlett Packard, Dantz, and EMC, Richard founded ZulchLab in 2005 to develop control technologies for solid-state lighting, used in luminaires worldwide. His passion is making LED lighting smooth, clean, and beautiful. Richard is the recipient of eleven patents and the 2013 IEEE-USA Entrepreneur Achievement Award.

Unlocking New Markets in General Lighting with Tunable LED Light
A description of tunable light sources, various methodologies and technical challenges (color mixing, efficiency, maintenance over time) will be presented.  The market benefits will be explained: customization of CCT to the illumination of objects, spaces or tasks, merchandise enhancement, replication of natural daylight, circadian rhythms / health benefits.  
PERFORMANCE -- There are new performance criteria that apply to tunable sources such as maintaining light quality over tunable range and the ability to cover full RGB color gamut. Different source form factors are required for various lighting applications.  
CONTROLS -- System level objectives also need to be met which include integration with lighting control protocols.  Replicating the cycles of natural daylight also provide new market opportunities.  Controls discussed include: wired, wireless and smart phone apps.  
MARKET OPPORTUNITIES -  Market opportunities will be explored: Retail, Architectural, Office, Residential and Outdoor. 

Jeff Saake, 
EVP Marketing and Sales, 

Lumenetix designs and builds color tunable light engines that emulate the range and quality of sunlight. Jeff is responsible for sales, marketing and business development at Lumenetix. Prior to Lumenetix, Mr. Saake was President and CEO of Aurora Systems (OVTI) and Vice President and General Manager of the Computer Technologies Group at Panasonic. Jeff holds a MA in Econometrics from Keio University, Japan in econometrics and a BA from the University of California, Berkeley. 

Understanding Control and Automation for LED Lighting
The transition from traditional lighting technology to LED is old news.  People in the lighting business no longer talk about the "LED Revolution".   Today's revolution, perhaps spurred on in part by LED technology, is building automation and lighting controls.   Like the LED market 6 years ago, the control market for lighting is now the "Wild, Wild West".   Multiple protocols abound, an alphabet soup of abbreviated terms (DALI, KNX, BACnet, POE....) assault the casual user and various claims of reliability and capability circulate waiting to be proven in the marketplace.   This talk will touch on the basics of LED control and the various pros and cons of competing technologies in the world of lighting automation.

Greg Galluccio,
Director, LED Business Development,
Lampholder Product Management, 
Leviton Manufacturing Company 

Greg Galluccio is Director of LED product development and OEM product management for the Leviton Manufacturing Company.   His experience spans 32 years in the electrical products industry with expertise in engineering management, new product development, marketing and business development. Mr. Galluccio holds a Bachelors in Electrical Engineering from the University of Bridgeport and a Masters in International Business from Northeastern University.  His responsibilities include strategic planning for Leviton's LED business, as well as new business development, product management and product innovation for Leviton's lighting components division.  

Session 8 – Technology Ahead
4:00PM - 5:30PM

Where do we go from here?
SSL - The nearly perfect man-made form of lighting. How do we move forward with technology, aesthetics,  and economics?

James Highgate, 
Director of LED Lighting Technology, 
PennWell Publishing

Highgate, LC, is a “Forward Thinker” with LED technologies and a 25 year veteran in the Lighting Industry. James is the original creator of "The LED Show" and has stayed on as a consultant after PennWell acquired the show. His diverse lighting background is a result of his experience with theatrical, movie set, interior, and architectural lighting projects. He has won multiple awards for his architectural lighting designs. James is past IES Section President and currently IESNA District Chair.

LEDs and Quality of Light … No Need for Compromises
As LEDs continue to penetrate the lighting market the major focus on ensuring quality has been on color quality and luminaire efficacy with little focus on quality of light in the space. When did we stop caring about good lighting? When did glare become acceptable? High luminaire efficacy is great but if the light isn't going where it is supposed to or worse, going where it shouldn't then what have we gained? This presentation will take a closer look at architectural LED lighting applications (good and bad) to see where things went wrong and how we can make them right.

Paul Ford, 
Vice President, Design Engineering, 
The Lighting Quotient

Paul Ford is the Vice President of Product Design at The Lighting Quotient in West Haven CT.   The Lighting Quotient’s is a manufacturer of premium indoor and outdoor architectural lighting luminaires.  Paul has a BS in mechanical engineering with a minor in electrical engineering from the University of New Hampshire and an executive MBA from the University of New Haven.  He has worked for elliptipar and The Lighting Quotient for over 24 years as a product designer and has been awarded 22 mechanical and design patents.  His latest patent was for an optical refractor which channels light from an array of LEDs and shapes it into an asymmetric distribution for illuminating surfaces evenly.

LED Product Development:  Critical Steps, Best Practices, and Key Activities That Result in Successful Outcomes
LED product development is much more involved than choosing a good LED, making sure the components are running cool, and the optics are efficiently putting light where you want it to go.  This session will help give you the tools to make sure you develop products that not only meet performance expectations, but business objectives as well.  Product engineering is about tradeoffs.  Cost vs. performance.  Aesthetics vs. function.  But the product development process involves asking, and finding the answers to a lot more questions that reach far beyond product engineering.

Scott Riesebosch, 
Chief Technology Officer, 
CRS Electronics

Mr. Riesebosch has a degree in electrical engineering from McMaster University and has been designing and manufacturing high output LED lighting since 1998 when the first high output LEDs came to market.  He is the CTO of CRS Electronics (TSXV:  LED), an Energy Star and Lighting Facts partner.  CRS specializes in LED sub-assemblies, LED lamps, and LED light fixtures.  LED Lighting applications in which Mr. Riesebosch has been involved include military, aviation, medical, retail, signage, automotive, flashlights, emergency vehicles, architectural, underwater, theatrical, television studio, street lighting, and lamp replacements.