pff header
Where the Global Petfood Industry does business.

About Petfood Forum Events

The Petfood Forum group of conferences and exhibitions are the only events of their kind serving the global petfood manufacturing industry. They deliver the opportunity to learn the latest research and innovative information on pet nutrition, global petfood market growth, petfood safety, processing, packaging and much more—all from leading, recognized industry experts. In addition, Petfood Forum conferences are the ideal opportunity for petfood professionals from around the world to network, exchange ideas and do business with one another and with leading industry suppliers.

History of Petfood Forum

Since 1992, the annual Petfood Forum and Petfood Workshop conferences in the United States have been taking place and growing every year. Petfood Forum and Petfood Workshop have always been based in the Chicago area until relocating to a larger venue for the 2015 event, which will be held in Kansas City, Mo.

Petfood Forum conferences also offer one-day events outside of North America, including Petfood Forum Asia, Petfood Forum China and Petfood Forum Europe. These are held in partnership with other shows — Petfood Forum Asia is held every two years in Bangkok, Thailand, in conjunction with Victam Asia. Petfood Forum China is located in Shanghai in partnership with Pet Fair Asia. Since 2007, Petfood Forum Europe has been held in partnership with Victam International, with its most recent conference taking place June, 2015, in Cologne, Germany.

Petfood Forum is organized and hosted by Petfood Industry magazine. Petfood Industry has been the leading source of information for the global petfood manufacturing for more than 50 years, delivering insights and knowledge via a monthly magazine, website, e-newsletters and other media. Both are owned by WATT Global Media, a full-service publishing and media company founded in 1917 that provides exceptional business content and solutions to the agribusiness industry. As an industry innovator, WATT Global Media has connected buyers and sellers in the poultry, pig, animal feed and petfood industries through its media channels for more than 97 years.

By the numbers – written by Petfood Industry Editor-in-Chief Debbie Phillips-Donaldson

Here is a summary list of noteworthy numbers and highlights from Petfood Forum and Petfood Workshop 2014:

  • >> 27-30 – as in April 27-29, the dates for Petfood Forum 2015. It was announced during this year's conference that Petfood Forum will relocate to Kansas City.

  • >> 1,600+ – total number of participants in Petfood Forum 2014.

  • >> 270 – number of exhibit booths this year.

  • >> 195 – number of companies exhibiting.

  • >> 25 – number of new exhibitors.

  • >> 3 – number of months it took for a book on home cooking of petfood to be released in the wake of the 2007 melamine-related petfood recalls, according to opening keynote Steve Dale.

  • >> 1 – rank for China as a topic of concern among the many pet owners Dale reaches through his radio shows, columns and blogs.

  • >> 1.7 million – number of shares a January 2013 post on an activist blog claiming that petfood is killing pets earned. (Dale was making a point about how misinformation – and downright inaccurate and inflammatory information – spreads on the internet.)

  • >> 76,500+ – pounds of petfood distributed by Tree House Humane Society's petfood pantry to Chicago area pet owners in 2013. Tree House and one of its foster cats visited Petfood Forum after the keynote by Dale, who sits on the organization's board of directors.

  • >> 11.7 billion – amount, in US dollars, of 2013 petfood sales in the US pet specialty channel, defined by GfK as pet stores (chains as well as independent shops), veterinary clinics and farm and feed stores. Maria Lange, senior product manager with GfK, also spoke at Petfood Forum.

  • >> 64 – rate of growth in number of grain-free petfood products in the past three years; freeze-dried petfood products have grown 75%, while natural products have increased 26%, Lange said.

  • >> 24 – percentage of increase in average price per pound of petfood in the US from 2011-2013, according to Lange.

  • >> 4 – percentage of the trash gathered in San Francisco each year that is comprised of dog and cat poop! This jaw-dropping fact was shared by Andrea Fascetti, VMD, PhD, DACVIM, DACVN, of the University of California-Davis veterinary school, who was one of the panelists for a discussion session on nutritional sustainability. Fascetti commented that fecal waste was another sustainability factor that most people don’t even think of (count me among that group until this week).

  • >> 57 – percentage of consumers who say product videos make them more likely to buy, according to Andrea Fischetti, managing director of ReelPaws Productions, who spoke about marketing petfood online.

  • >> 6 – number of years that service dog Benji has enriched his partner's life. Joe Worley, a US Navy corpsman veteran who was injured in Iraq in 2004, received Benji in 2008 from America's VetDogs. Worley and America's VetDogs CEO Wells Jones provided the closing keynote for Petfood Forum.

  • >> 3, 4, 5 – the rule for ensuring in-store graphics capture the attention of shoppers, according to James Fraser, VP of business development for design agency Hunter Straker and also the opening speaker (with his colleague, Matthew Diamond) for Petfood Workshop: Marketing to Today's Consumers. The rule is three seconds, four paces and five words – the limits for grabbing shoppers' attention.

  • >> 1.4 billion – amount of annual online sales in the US of pet products, according to David Sprinkle, research director for Packaged Facts and a speaker for both Petfood Forum and Petfood Workshop. During an "ask the experts" panel as part of Workshop, Sprinkle shared that online pet products sales are growing 12% a year.

  • >> 12+ – number of videos from Petfood Forum and Petfood Workshop you can watch on