SaaScon 2010
 
Agenda-At-A-Glance

SaaS/Cloud in the Enterprise: Master the Integration, Minimize the Risk

Tuesday | WEDNESDAY

TUESDAY, APRIL 6, 2010 - Santa Clara Convention Center
Registration Open 7:00 – 6:30 p.m.
7:30 – 8:45 a.m. Breakfast
8:45 – 9:00 a.m. Welcome and Opening Remarks
Julia King, Executive Editor of Events, Computerworld
8:45 – 9:30 a.m. Opening Keynote Presentation: Application Lockdown: How IT Executives Give Their SaaS Contracts Teeth
As businesses get serious about moving to the cloud for business applications, they need real assurances: deep security and real damages if something goes wrong. Hear from a leading IT executive who negotiated such an agreement and intends to change the industry by forcing those provisions to become standard.
9:30 - 10:00 a.m SaaS: Engine of Innovation
Todd Pierce, Senior Vice President, Corporate Information Technology, Genentech

The flexibility and scalability of a services-based infrastructure can free a company to reach beyond its core business. Hear how Genentech, a leading biotechnology company that discovers, develops, manufactures and commercializes medicines, has streamlined its core business and entered a new phase after moving 12,000 users to Google Docs and retiring 130 applications.
10:00 – 10:30 a.m Networking Break
10:30 – 11:00 a.m. Data Protection and Other Security Concerns
Many SaaS providers claim to be secure. But how can you tell? Should you hire a third-party to provide security oversight for your SaaS vendors? This interactive session will explore that and other approaches to obtaining peace of mind that your data is safe – and meets your needs for regulatory compliance.
11:10 – 11:40 a.m. Concurrent Case Studies
Hear what your peers have experienced with SaaS, Platform as a Service (PaaS) and Infrastructure as a Service (IaaS). How did they select a provider? How did they manage the risks? How did they manage the migration? How do they manage the relationship now that it’s up and running? Their lessons learned will give you actionable insights you can use right away to improve SaaS and cloud implementations at your organization.
  • Case Study: Choosing a Services Provider
  • Case Study: Risk Assessment and Mitigation of Your Cloud Providers
11:50 – 12:20 p.m.
  • Case Study: Using SaaS and the Cloud for Backup and Recovery
  • Case Study: Integrating Cloud Services and Your Data Center Infrastructure
12:30 – 2:00 p.m. Lunch in the Networking Lounge and Expo
2:00 – 2:45 p.m. CIO Panel: Approaches to Integration for SaaS and the Cloud
Join this spirited panel discussion of IT executives with SaaS and cloud implementations as they discuss their approaches to integration, both among cloud-based applications and with on-premise software. What were the options they considered? The top decision-making factors? Costs and time added to deployment schedules? What were the operational hiccups? We’ll hear from several leading companies and share the benefit of their experiences.
2:45 – 3:15 p.m. Guard the Keys to the Virtual Kingdom
Arthur Lessard, Vice President of Security, Mattel

At Mattel, cloud-based services enable an organization that is nimble and flexible and global. Yet with more than 29,000 employees in 43 countries, identity management can be a complex endeavor. Hear how Mattel has used process and policy to ensure secure operations, and learn how business processes need to play a role as you design your virtual infrastructure and deploy SaaS and other cloud-based services.
3:15 – 3:30 p.m. Networking Break
2:00 – 4:35 pm Concurrent Editorial Tracks
Managing SaaS Risk SaaS Vendor Management SaaS Integration and Strategy For ISVs: Running Your SaaS Business

Assessing Risk of SaaS Providers

Marc Davison, Partner, Apex3, LLC
Whether you are considering a new SaaS application or evaluating options when it’s time to renew, IT executives must consider a wide range of issues when looking at a potential partner. Is the partner’s infrastructure stable, scalable and secure? Does it have a business continuity plan that meets your needs? What about regulatory compliance? What happens if the provider is acquired or goes out of business? In this session, you will learn what to ask and how to get real answers you can bring to your board for a wise SaaS investment.

 Integration Strategies for SaaS Applications
Whether you need to link workflows across different applications procured via SaaS or with applications your organization already has on-premise, what are the best approaches to consider? Is it worth custom development, or is an appliance a good option? Learn from a practitioner who weighed these options and more in this session on solving one of SaaS’ most important challenges.		 Success Factors for SaaS Providers
Frederik Schouboe, President, Keepit.com
SaaS may be enjoying global popularity, but providers still face challenges to selling and promoting SaaS solutions, and sometimes fail. This session will help you determine how to approach SaaS offerings both as a customer or a SaaS provider, from developing top-notch offerings to properly educating your customer base.
Mitigating the Risks of Moving to Saas
Eric Sinrod, Partner, Duane Morris, LLP
There are numerous risks and liabilities to consider when working in cyberspace, some expected and some hidden. While technology has blazed ahead and enabled new models like SaaS and the cloud, the law and business processes are just now catching up. Companies need to adopt forward-thinking strategies to avoid possible legal disasters, especially when considering the potential pitfalls of moving to a SaaS or cloud services model.
 Technology Strategies: Platform as a Service
Some SaaS providers are raising their game through development platforms such as saleforce.com’s Force initiative. What role should these platforms play in your short-term decision-making and longer-term software strategy? This session will answer questions about this emerging services model and what it could mean for your organization.		 Engineering Your Approach to SaaS Development
Tony Shan, Principal Enterprise Architect, Keane, Inc.
To develop truly effective cloud-based solutions requires a unique and comprehensive approach to engineering. In this session, Tony Shan will outline his FAST ROUTE approach to “cloud engineering,” which takes developers from concept to delivery. Learn how this real world approach to product development brings success to those developing for the cloud.
Data Protection and Other Security Concerns
Many SaaS providers claim to be secure. But how can you tell? Should you hire a third-party to provide security oversight for your SaaS vendors? This interactive session will explore that and other approaches to obtaining peace of mind that your data is safe – and meets your needs for regulatory compliance.		   How to Choose integration-friendly Types of Apps to Launch Your SaaS Strategy
Jim Szatkowski, Vice President of Technical and Data Services, DMA
Why not make it easier on yourself when moving to a SaaS or cloud model – select apps that appear to have fewer integration challenges. BI, says our speaker, is one good example. Learn how one organization identified BI as a type of application where integration was not an issue, and how his implementation went.		 Migrating to PaaS
Mathieu Guilmineau, CTO, eMOBUS
eMOBUS, provider of wireless management, contract negotiation, carrier transition management and device selection services, needed to move the company to a Platform as a Service (PaaS) architecture, migrating away from Quickbase. eMOBUS’s CTO will discuss the planning and actual migration of his company’s mission critical systems to PaaS, and how they managed the process. Learn what worked and what didn’t, plus other pitfalls of the move.
5:30 – 8:00 p.m. Dinner in the Networking Lounge and Expo

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TUESDAY | Wednesday
WEDNESDAY, APRIL 7, 2010 - Santa Clara Convention Center
Registration Open 7:30 – 3:30 p.m.
7:30 – 8:30 a.m. Breakfast
8:45 – 9:00 a.m. Opening Remarks
Julia King, Executive Editor of Events, Computerworld
9:00 – 9:45 a.m. How Orbitz Built Its Services-Based Travel Empire
Ed Bellis, CISO, Orbitz
You may know Orbitz as the wildly popular travel service, but it’s also the back end for numerous on-line ticketing agencies and has several other iterations of its ticket fulfillment service. In this session, we’ll hear how Orbitz built out its empire and kept a handle on secure transactions, plus some of the other architectural and procedural decisions it made along the way.
9:45 – 10:15 a.m. Industry Keynote
10:15 – 10:45 a.m. Networking Break
10:45 – 11:35 a.m. Panel Discussion: Re-Tooling IT for the Cloud Era
The shift to SaaS and other cloud services means new skill sets for IT, if not a new organizational dynamic. In this discussion, we’ll hear how several companies have re-crafted their IT organization in the face of changing requirements, acquiring new skills and reaching out to business owners to partner on procuring and managing hosted or subscription-based software. The result may not just be physical changes, but a mindset that’s a far cry from the past.
11:45 – 12:15 a.m. Concurrent Case Study Sessions
Hear what your peers have experienced with SaaS, Platform as a Service (PaaS) and Infrastructure as a Service (IaaS). How did they select a provider? How did they choose to manage risk? How did they manage the migration? How do they manage the relationship now that it’s up and running? Their lessons learned will give you actionable insights you can use right away to improve SaaS and cloud implementations at your organization.
  • Case Study: Establishing a Secure SaaS Implementation
  • Case Study: Managing the Relationship with Your Provider
12:15 – 2:00 p.m. Lunch in the Networking Lounge and Expo
2:00 – 4:35 pm Concurrent Editorial Tracks
IT Management Cloud Strategies SaaS Applications For ISVs: Running Your SaaS Business
ROI vs. TCO of SaaS and Other Cloud Services
Tim Crawford, Director of IT Services, Stanford University

Many organizations go the SaaS route because they can get up and running quickly, without capital funds. But that flexibility can have a long-term price tag, with payments that never go away. This session will examine the cost equation for SaaS and compare the ROI and total cost of ownership so you can talk knowledgeably to your CFO about the impact on the bottom line and the balance sheet.		 BI in the Cloud

The complexity of business intelligence implementations is legendary. How can BI as a service help? This growing category shows many options for putting pieces of the BI puzzle in the cloud. This session will look at that landscape and offer best practices for what works most effectively depending on your environment and business needs.		 How SaaS Companies Can Get Funding
Glenn Solomon, Managing Partner, GGV Capital

SaaS providers are a hot target for investors. If you’re a SaaS provider, here are a few tips from a leading technology capitalization firm that will help you position your company to win investment dollars. The economy may still be struggling a bit, but there’s money for providers on the cutting edge.

Working with the Business on their SaaS Solutions
The SaaS model allows – even encourages -- business users to shop for their own software. But at some point, all those applications hidden in your business units will become IT’s problem. In this session, you will learn how and when to get involved in their decision-making so you can create a true SaaS strategy that makes sense for your entire organization.

 Infrastructure as a Service
Dave Hammond, Vice President of Information Technology, CareFusion

The common definition for cloud computing is in fact that of IaaS, where a third party owns computing infrastructure and rents it back to you. This session will present the latest use cases and show how leading organizations are choosing to implement IaaS as well as when they just aren’t ready.		 Point Solutions vs. Mission Critical Applications via SaaS
James Sheppard, CEO and Co-Founder, Vetrazzo

Many organizations are using SaaS for CRM, travel or expense reports. But what about truly mission critical functions? How do you know if your organization is ready to trust the cloud for keeping the company running? Hear a case study on ERP in the cloud and debate this topic with peers and experts as a key question in the cloud debate.		 Accelerating Integration
John Lake, Panasas

When moving core business applications to the Cloud, timing is of the essence. You can’t afford to drag your feet with your integration efforts. This session will follow the story of a storage manufacturer that needed to move its local, legacy systems to the Cloud to work with customers more efficiently. Cost, time-to-market and scalability were critical factors during its migration.
The Impact of SaaS, IaaS and more on Your IT Organization
As more pieces of the IT domain move offsite to a matrix of providers, how does IT’s role change? What skill sets are most important to keep on the team, or add to it? This workshop session will show you how to evaluate your IT organization and determine where it needs to go, plus how to get there		 SaaS applications for Your Business Partners
Michalis Moraitis, CIO, Nissan Greece

Does your business see SaaS as the golden ticket to working with partners or suppliers? How can you develop or identify the right solution, then sell those constituents on it? Hear from a practitioner who built a car dealer system, then worked to get dealerships on board with the SaaS software.
4:35 p.m. Conference Concludes

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