Stefan Mumaw

Working in a creative profession means signing up for super-crazy-exhilarating-frustrating-exciting days surrounded by wacky individuals—some of whom are your kind of wacky, others who are the straight-up WRONG kind. That’s why everyone—from the mightiest battle-scarred creative director to the fresh-out-of-college, starry-eyed baby designer—needs to attend an event like HOW Design Live once a year.

It’s your chance to be with people who GET you. People who have been where you are and lived to tell the tale. People who have taken their own quirky sensibility and turned it into a raging success story.

Speaking of baby designers: This year, I’m bringing along my daughter Caitlyn (AKA “The Goose”). She’s heading into her junior year of high school and has announced her intention to become a designer. So I’ve pulled together a few of our must-see sessions that I think will help anybody up their game, whether it’s coming up with new and better ideas (*coughmysessionscough*), getting a handle on the business side of design, or understanding the trends that are shaping this industry.

The HOW Design Live program is packed with choices, so take a look and report back with your HOW Design Live on Twitter or Facebook, stat. #MyDesignLive

Hurry up and register, already—you’ll save a C-note.

Here is My HOW Design Live:

Monday, May 12

Stefan Mumaw 1:00 – 4:00 PM
Comedy Improv Training for Creatives
Me! Stefan Mumaw, Creative Director and Purveyor of All That Rocks, Callahan Creek
HOW Design Conference
Jump into the conference with both feet. Don’t be shy. This workshop is going to be a ton of fun AND help you bust out of your creative rut.

Malcolm Gladwell

4:15 – 5:15 PM
Keynote: Malcolm Gladwell
in Conversation with DeeDee Gordon

Paola Antonelli
5:30 – 6:45 PM
Keynote: Broken Nature
Paola Antonelli, MOMA

tuesday, may 13

Seth Godin 9:00 – 10:00 AM
Keynote: Debbie Millman
Interviews Seth Godin
Debbie is a phenomenal interviewer, Seth is a visionary with his own action figure. Put them together, and POW. Keep your notebook handy.
David Sherwin

10:15 – 11:15 AM
Off the Page, Into the Wild: Designing
for the Internet of Things
David Sherwin, frog
HOW Design Conference

Stanley Hainsworth, 2:00 – 3:00 PM
Keynote: We Are the Stories We Tell
Stanley Hainsworth, Tether


Justin Ahrens

3:15 – 4:15 PM
Put Your Money Where Your Heart Is
Justin Ahrens, Rule29
HOW Design Conference

Moira Culle

4:30 – 5:30 PM
Design Inside…
Moira Cullen, PepsiCo
HOW Leadership Conference

Maria Popova

Keynote: 7 Things I Learned In 7 Years of Reading, Writing, and Living
Maria Popova, Brain Pickings
Everybody’s going to hear Maria, right? She’s the empress of interesting things.


wednesday, may 14

Sam Harrison

9:00 – 10:00 AM
Zooming Into Your Creative Zing Zone
Sam Harrison, Author and Speaker
HOW Design Conference


Dan Pink,

11:30 AM – 12:30 PM
Keynote: To Sell is Human
Dan Pink, Author

Scott Lerman 2:00 – 3:00 PM
Building Better Brands
Scott Lerman, Lucid Brands
HOW Design Conference
Scott Lerman has been consulting for big brands for three decades. He knows from building brands.


Jake Barton

3:15 – 4:15 PM
Improvisation and Design
Jake Barton, Local Projects
HOW Leadership Conference

Christine Mau

4:30 – 5:30 PM
Keynote: Christine Mau,


Thursday, May 15

Stefan Mumaw

10:15 – 11:15 AM
Becoming an Idea Witch Doctor
Some Schmuck
HOW Design Conference

Jim Krause 11:30 AM – 12:30 PM
Learn by Doing and Have Fun Doing It
Jim Krause, Jim Krause Design
HOW Design Conference
Look, I’m pretty good at having fun. But even I can use a reminder about making art just for me, and I want to make sure The Goose gets that message, too.


Matthew Richmond

3:15 – 4:15 PM
Tools of the Trade
Matthew Richmond, The Chopping Block, Inc.
HOW Design Conference

David Sherwin 4:30 – 5:30 PM
Creating Creative Superteams
David Sherwin, frog
In-House Management Conference
Ok. The conference is absolutely loaded this year, but this is the session that’s #1 on my list. David is one of the smartest creatives I know, and there hasn’t been a single session he’s ever given that I haven’t learned 10 new things. He’s an absolute rock star in my eyes.


Sagi Haviv

5:45 – 6:45 PM
Keynote: Basic Principles of Identity Design
Sagi Haviv, Chermayeff & Geismar & Haviv

Eastern Standard Kitchen & Drinks 7:00 – 9:00 PM
Eastern Standard Kitchen & Drinks
528 Commonwealth Avenue
I’ll be celebrating with my team at Eastern Standard, just a few minutes away from the Hynes. I keep hearing about their amazing raw bar, unique drink menu and best-in-the-city burgers.

Friday, May 16

Andy Epstein

8:30 – 9:30 AM
The Adaptive Creative Workforce Paradigm: FTEs, ICs, ROWE and ROI
Andy Epstein, The BOSS Group at Merck
In-House Management Conference

Aaron Draplin

9:45 – 10:45 AM
The Art of Artifacts: How To Use Graphic Treasures from the American Underbelly in Your Work
Aaron Draplin, Draplin Design Co.
HOW Design Conference

Stefan Sagmeister 11:30 AM – 12:30 PM
Keynote: Design and Happiness
Stefan Sagmeister, Sagmeister & Walsh

These speakers! Amazing. And I didn’t even include everybody I wanted to, because you can only scroll for so long. Just get to Boston and see them for yourself.
Sign up now and save $100 off onsite prices.
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