Register by may 11 to save $100!

We reached out to first-time attendee Alison Toerner for a fresh take on what makes HOW Design Live—May 12 – 16 in Boston—an event designers dream of attending. We’ll be checking in with Alison again after HOW Design Live to find out her a-ha moments and key takeaways from the biggest creative event in the world. Don’t forget to register by May 11 to save $100 off onsite prices!

My HOW Design Live
Yes! I’m finally going to HOW Design Live!

I’ve been waiting for 7 years to get approval to attend this event... I am so excited I can hardly stand it. I have been a fan of HOW Magazine and HOW Design Live since I was an aspiring graphic designer in college. I religiously poured through the pages like my sorority sisters poured through Vogue, drinking in the inspiration.

Since I the moment I became a working graphic designer I have been submitting requests to attend HOW Design Live, and it’s finally my year! There are so many sessions I want to attend, that I’m not sure I’ll be able to pick just one at a time…

Monday, May 12

The Freedom Trail 8:00 AM – 12:00 PM
The Freedom Trail
I’m a history buff, so I can’t wait to follow the red line through the streets of Boston and take in all the sites.
Image provided by:
Jim Krause,

1:00 – 2:15 PM
Learn by Doing and Have Fun Doing It
Jim Krause, Jim Krause Design
HOW Design Conference
My favorite thing about design is how fun it can be—every day is a new adventure, every day is a new challenge. Jim is an inspiration.

Paola Antonelli

5:30 – 6:45 PM
Keynote: Broken Nature
Paola Antonelli, Museum of Modern Art
Paola Antonelli is one of the 100 most powerful people in the art world, according to Art Review. If she’s got something to say, I’m going to sit up straight and listen!

The Salty Pig

7:30 PM – ??
The Salty Pig
130 Dartmouth St.
I’ve heard nothing but rave reviews from my friends who live in Boston, can’t wait to get some of their wood-grilled pizza!

tuesday, may 13

Brian Wood

10:15 – 11:15 AM
Responsive WordPress in a Day
Brian Wood,
HOW Design Conference
My company is moving all websites to WordPress, so I’m really excited to get the opportunity to learn about responsive design in this session.

Stanley Hainsworth

2:00 – 3:00 PM
Keynote: We Are The Stories We Tell
Stanley Hainsworth, Tether
I love how the session descriptions show the 3 main takeaways; after reading Stanley’s, I knew right away that I would benefit from his talk.

Elizabeth Olson

3:15 – 4:15 PM
Elizabeth Olson, P&G
HOW Leadership Conference
The Vice President of Design-Brand Expression and Inspiration at Procter and Gamble? Yes please.

HOW Design Live Exhibit Hall

8:00 – 10:00 PM
HOW Design Live Exhibit Hall Opening Party
Is this where I get my bag and t-shirt? From what I understand I. Cannot. Miss. This.

Wednesday, May 14

Todd Henry

9:00 – 10:00 AM
Unleashing Your Team's Best Work

Todd Henry, Accidental Creative
In-House Management Conference
As a team lead, this is something I’m really interested in. We are all only as strong as our weakest employee, so figuring out how to make all of my designers successful will be invaluable to me.

Dan Pink

11:30 AM – 12:30 PM
Keynote: To Sell is Human
Dan Pink, Author
I am thrilled that Dan Pink will be at HOW Design Live this year— I am such a fangirl, I just finished reading his latest book!

Johnny Earle

6:45 – 7:45 PM
Keynote: How to Start or Grow a Unique Biz, Passion, or Idea with Little to No Start-Up Money
Johnny Earle AKA Johnny Cupcakes
Speaking of inspirations, Johnny Cupcakes is so cool—I saw reviews of his talk in SF last year, can’t wait to hear it in person!!

Thursday, May 15

Danny Gregory

10:15 – 11:15 AM
Shut your Monkey: How to Control Your Inner Critic and Unleash Your Creativity
Danny Gregory, Author and Artist
HOW Design Conference
Aside from being my own worst critic… the title is Shut your Monkey. Attendance is mandatory.

Byron Reaves

11:30 AM – 12:30 PM
Proof Positive: The Advantage of Being an In-House Design Team
Byron Reaves, Beam Inc.
The Dieline Conference
As an in-house designer, I am drawn to anything with a title like this. Part of the reason my company is sending me to HOW is so that I can come back and inspire others. I plan to take in as many “team” sessions as possible.

David Sherwin

4:30 – 5:30 PM
Creating Creative Superteams
David Sherwin, frog
In-House Management Conference
For the same reason I’m excited about Byron Reaves’ session, I can’t wait to hear what ideas David Sherwin has for my team.

Closing Party 9:00 – 11:30 PM
Closing Party
Sponsored by Neenah Paper
I hear nobody misses the Closing Party at HOW Design Live, and I will be no exception. This year’s theme is “The Power of Design… Show Us Your Design Superpower!” Gotta start brainstorming my costume!

Friday, May 16

Stefan Sagmeister

11:30 AM – 12:30 PM
Design and Happiness
Stefan Sagmeister, Sagmeister & Walsh
Stefan Sagmeister, creative genius, design legend.

Thanks for sharing your HOW Design Live, Alison! Tell us about your HOW Design Live on Facebook or Twitter and we just might turn the spotlight on you! #MyDesignLive

Register by May 11 to save $100!
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