Convince Your Boss

Anyone who’s been to a HOW Design Live conference will tell you it’s one of the most inspiring, creativity-boosting and even life-changing experiences in graphic design. But chances are your boss is more interested in improving the bottom line than in improving your life.

So we’ve put together a persuasive argument you can take to your boss highlighting the very real ways HOW Design Live will make you more productive, more efficient, more effective as a designer.

Ready to build your case? Here we go...

Top 10 Reasons to Send Me to HOW Design Live 2014

1. I’ll become a stronger asset to the company right away.

This conference isn’t just about sparking creativity; it’s a professional development event focused on the business of design. I’ll learn solutions for recruiting, managing workflow, controlling costs, increasing productivity and other skills that will help me manage projects more efficiently.

2. I’ll help our company stay current and build our customer base.

With sessions on building responsive websites, content strategy and interactive design, I’ll get insights into the latest trends, find out what’s likely to motivate our buyers today and learn new skills from the smartest and most creative minds in the industry.

3. I’ll pick up ideas we can apply to our own business.

The presenters at HOW share real-world case studies from a broad spectrum of companies including Fresh Market, Pep Boys, The Discovery Channel and others, who’ve proven that good design = good business. Their insights will help our company understand where we can best allocate our design budget by highlighting what’s really working in today’s marketplace.

4. I'll save the company money by discovering new skills, vendors and resources.

Sponsored technology sessions by the makers of design products and services will help us use our tools more efficiently and cost-effectively. And in the Exhibit Hall, I'll meet new vendors with new solutions (and maybe even better pricing), including innovative suppliers of printing, paper, stock imagery, software and other tools of the design trade. This is all information I can put to use when we negotiate the purchase of new products, services or printing. As a bonus, I'll head home with armfuls of free samples—information to fuel future projects or inspire more efficient production methods.

5. I’ll learn how to be more creative, consistently.

HOW Design Live has plenty of sessions dedicated to helping me come up with innovative solutions on demand—from brainstorming techniques to unusual sources of inspiration to designing around typography.

6. I’ll make valuable connections.

From networking events like Lunch with a Speaker to receptions inside the Exhibit Hall, I’ll meet accomplished creatives with unique skills and experiences to share—a collaborative network I can tap long after the conference. I can even look for potential hires in the Portfolio Review.

7. I can share what I learn with officemates after the conference.

Combining my own notes and ideas with the session handouts provided by HOW, I’ll have plenty of inspiration and information to share when I return. And if I sign up for The Big Ticket, I’ll automatically be entitled to free audio MP3s of most of the sessions, ensuring that I hear and retain as many valuable insights as possible—and giving others in our company the chance to listen in.

8. My Conference costs may be tax deductible.

Since the conferences of HOW Design Live are a continuing education expense taken to maintain and improve my professional skills, registration fees, travel, meals and lodging may be tax deductible. But we should check with the company CPA just to be certain.

9. I’ll become a better leader.

I’ll absorb big ideas from the likes of Malcolm Gladwell, Seth Godin, and other thought leaders at the new HOW Leadership Conference track of HOW Design Live—the kind of innovative thinking that has the potential to take our company in new, profitable directions.

10. The bottom line: HOW Design Live is an investment in our company.

I'll learn skills that will have a lasting effect on my work, from using design to accelerate our market success to integrating design with good business. I'll pick up plenty of tips and techniques that will provide instant gratification, but I'll also learn to be a stronger, smarter, and more business-savvy designer.

From creativity to business to leadership to the latest technology, the HOW Design Live program covers every facet of graphic design in one five-day event. I'll get real-world information and processes I can put into practice as soon I get home, balanced by inspirational work from industry stars and up-and-coming designers.
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