Check out our mobile schedule for HIDC.

Tuesday, November 5th

9:00am - 12:00pm
What You Need To Know To Be An Effective Web Designer (Brought to you by HOW Design University) 
Patrick McNeil, Creator,

Whether you are already doing web design or just getting started this three hour workshop will give you the building blocks you need to excel at the craft and take full advantage of the conference. If you have already started to work in the interactive space, but feel you need that extra layer of clarity, this workshop is perfect for you. This workshop will:

•Survey of the core technologies the web is built on
•Give a concise run down on the current topics that are shaping the community including trends  in design, coding and the mobile web
•Provide an overview of the  interactive design process (this in particular will prepare you to    understand the context of many of the other sessions at this conference)
•Give you a heaping helping of pointers to carefully selected resources to help you continue your  growth long after the conference

This very important workshop will enable you to hit the ground running when you return to work and be a greater asset to your company and clients.

2:00pm - 5:00pm

How To Turn Your PSD Documents into Web Pages (Brought to you by HOW Design University)
Chris Converse, Partner, Codify Design Studio

Turn your PSD documents into web pages. Chris Converse teaches you how to get hands-on with the aspects of HTML and CSS that allow you to realize your design vision in the browser. You’ll regain control and enhance your understanding of web design and overall user experience when you learn how to cut your own graphics and create the HTML and CSS files you provide to your web developers. Not only will it help serve the integrity of your work, but it will also give you an advantage in a job market that expects designers to play a more active role in the development process.

Session Handout

5:15pm - 5:30pm
Bridgid McCarren, Design Community Content Director, F+W Media, Inc.

Welcome to HOW Interactive Design Conference! This year’s conference was developed with you in mind: each session is intended for designers who are in the early stages of developing web/interactive design skills and want get to the next level. Throughout the next three days together we will explore the evolving world of interactive design, and show you how to design for the web, better.

5:30pm - 6:15pm

Keynote: Re-Inventing Yourself, Or How to Go Back and Be Who You're Supposed to Be
James Victore, Professor, School of Visual Arts in New York

The world, your world, is gonna change.  As new technologies come on the scene, you have to adapt your design skills to survive. And you know what? It’s good for you. If you can stay limber enough to accept change and let it stretch you, you'll become stronger and wiser—you'll become more than you were before. And that's the point.

Get ready to get some truth laid on you by James Victore, a self-taught designer known for his brilliant and innovative design work. James is currently a professor at the School of Visual Arts in New York, has won countless design awards, and is the author of Victore, or Who Died and Made You Boss?


6:15pm - 7:15pm
Networking Reception Sponsored by Hoefler and Frere-Jones

Some of the most important aspects of attending a conference are the people you meet and the important business contacts you can make. This evening is the perfect opportunity for you to make new friends, see old friends or just take some personal time to grab a bite and have a drink.

Wednesday, November 6th

7:30am - 8:30am
Breakfast Roundtables—An Opportunity to Meet One on One With the Speakers

This is your opportunity to meet face-to-face with industry experts in an informal setting and address their specific questions/needs. Dig deep into hot interactive topics over breakfast. Tables will be labeled with a topic and will have one of your peers on hand to get the conversation going.

8:30am - 9:15am

Interdisciplinary Approach to Interactive Design
James Pannafino, Associate Professor, Millersville University

Interactive design addresses how people deal with words, read images, explore physical space, think about time and motion, and how actions and responses affect human behavior. If you’re new to designing for the web, or looking to brush up on the proper language for talking about web design, don’t miss this session, based on James Pannafino’s book Interdisciplinary Interaction Design.

You’ll find out how various disciplines—industrial design, cognitive psychology, user interface design and many others—have contributed terms like “affordances,” “Cognitive Load Theory” and “design constraints,” and get introduced to visual metaphors and comparative diagrams to help you understand the interdisciplinary theories at the heart of UX and interactive design.

Session Handout

9:30am - 10:15am

Master (mind)ing the Process
Chris Butler, COO, Newfangled

...and reinforcing the value of design.

No web project ever failed due to a lack of good ideas or creative talent. They live and die by process! And no matter what role you play in that process, understanding how it works both in detail and at a high level is critical. In this session, Chris Butler will walk you through the web design and development process step by step and teach you how to manage that flow for yourself. No matter how many times you've worked on web projects, rethinking the steps you take is always valuable. This session has been designed to adjust the thinking of newbies and veterans alike.

You will learn:

The proper order of how things are done
Who does what
Proactive strategies for dealing with the unexpected
How to sell the process to your boss or future client
and how it's all still about design!

Session Handout

10:30am - 11:30am

Making Meaning in Content and Design
Margot Bloomstein, Principal, Appropriate, Inc.

How do you rally stakeholders around a unified user experience that’s consistent across design and content? That’s the challenge of a modern designer. Fortunately, content strategy is a powerful ally in that challenge. Amid constrained budgets, tight timelines, and unlimited interaction expectations, can you really add another tool to your toolkit? Can you afford to focus on content too? Yes—and you can’t afford to “let the client worry about it” any longer. We’ll discuss the value content strategy can add to your work and how it can help you streamline your process to save time and keep stakeholders happy. Then, we’ll discuss how to prioritize communication goals and develop a message architecture with a hands-on exercise—ideal whether you’re designing for the web, a mobile app, social media, or an offline experience. Finally, you’ll learn how to create consistency between copy, channels, and the typography and imagery you develop for those channels. There’s meaning in consistency, and you’ll explore how to master it in content and design.

11:45am - 12:30pm

Interactive Prototyping & Exploration of Standard Prototyping Tools
Todd Zaki Warfel, Co-Founder, Nimbly Apps

Prototyping is a great way to communicate the intent of a design both clearly and effectively. Prototypes help you to flesh out design ideas, test assumptions, and gather real-time feedback from users. In this session we will teach you how prototypes are more than just a design tool by demonstrating how they can help you market a product, gain internal buy-in, and test feasibility with your development team.

12:30pm - 1:30pm

Lunch on Your Own

1:30pm - 3:30pm

Create HTML Websites, iPad Apps and eBooks Without Writing Code
Terry White, Sr. Worldwide Evangelist, Adobe

Have you always wanted to create content for the web—websites, apps and eBooks—but haven't had the time, or maybe the desire, to learn how to code? In this session, see how you can create unique HTML websites for desktop and mobile devises using Adobe® Muse™ CC, produce cutting-edge eBooks using Adobe InDesign® CC, and rich, interactive iPad apps using InDesign CC and Adobe Digital Publishing Suite, Single Edition, all without writing a single line of code. With your Adobe Creative Cloud™ membership, applying your design skills to new mediums has never been easier.

3:45pm - 4:45pm
Visual Execution of Branding Across Platforms
Cameron Moll, Founder, Authentic Jobs

Visual designers create emotional connections with customers through visual branding, graphic elements, iconography, and typography. This session will teach you how to balance graphic design with an understanding of human responses to various types of imagery to breathe life and emotion into your website or application.

4:45pm - 5:15pm

PANEL: Positioning Yourself in the Market and Creating a Compelling Portfolio
James Pannafino, Associate Professor, Millersville University
David Sherwin, Principal Designer, frog

Learn how best to market your new interactive design skills both externally and internally so clients, or employers, view you as an important asset to their business.

5:15pm - 6:15pm
Portfolio Review and Happy Hour Sponsored by The Creative Group

Several of our speakers and advisory board members will spend time reviewing your interactive/web portfolio and provide feedback on how to make your portfolio showcase your skills and talent most effectively and stand out from all the others. Attendance at the Portfolio Review is included in your full-conference registration; you can sign up to display your work on the Options page during registration (there is no charge). If you prefer just to network we will also be having a Happy Hour at this time. Enjoy.

Thursday, November 7th

7:30am - 8:30am
Breakfast Roundtables & Office Hours

Breakfast RoundtablesDig deep into hot interactive topics over breakfast. Tables will be labeled with a topic and will have one of your peers on hand to get the conversation going.

New this year, Office Hours give you an opportunity to meet with our speakers one-on-one. Sign up to spend 15 minutes with a speaker to discuss their area of expertise and/or ask them your specific questions, but act quickly because it's first-come, first-serve sign ups once you get to Chicago.

8:30am - 9:30am

Designing Data: How to Create Meaningful Visualizations 
Christopher Cannon, Senior Designer, Bloomberg

Bloomberg has data—lots of it. But how does one take Bloomberg's unparalleled data, analytics and editorial content and create meaningful visualizations and tools for a global consumer audience? How can interactive data products provide both explanation for the uninitiated and exploration for the expert, bridging the gap for these different use cases? The Bloomberg Visual Data team strives to create visualizations that are more than just a snapshot in time by offering our audience a clear reason to return to our products which are updatable, scalable and editorially-relevant. This presentation will show how each product starts with the available data, how that data informs the design process, and the technology required to develop it. Unique insights derived from our products will be illustrated as well as the some of the challenges and benefits of being a small team within a large organization.

Session Handout

9:45am - 10:45am
Bridging the Designer/Developer Divide
Brian Wood, Co-Owner,

It goes without saying, but designers and developers don’t always agree on everything. Even though we’re both working towards the same goal, you’ve probably been on the receiving end of “what happened to my kerning” or dished out nuggets like “another revision?” In this session, we have to sling a little mud at both sides of the aisle (so bring your best gripe), but we’ll ultimately get to what’s most important: the end product. Along the way we’ll share some useful tips for working together.

11:00am - 11:45am

Using Storytelling Techniques to Create Better Interactive Experiences
David Sherwin, Principal Designer, frog

Plot. Genre. Character. Conflict. Terms that you usually hear in association with the latest Hollywood thriller or blockbuster novel, not breakthrough interactive experiences. As an interactive designer you need to be strong not only at the craft of creating compelling user interfaces and experiences, but also be able to construct and tell great stories, in the service of advancing the needs of your users.

In this session, David will explore:

Why stories are crucial as part of the interactive design process—especially when creating future-forward experiences
What story elements are necessary as part of envisioning those experiences
A range of story-based tools that are used by interactive teams at various levels of fidelity: user stories, user journeys, scenario-based storyboards and cartoons, animatics, and video prototypes
Examples of how stories best fit into the research, design, and development process

Session Handout

11:45am - 1:15pm

Lunch on Your Own

1:15pm - 1:45pm

Tailored Type for Screens
Dan Rhatigan, Type Director, Monotype

In this look at how fonts really look on screens, Monotype's Dan Rhatigan will look at new typefaces developed specifically to enhance the experience of reading text on screens, as well as the features that you should considering when evaluating and specifying type for digital projects. Learn about: * How the appearance of fonts differs from one kind of device to another, and why * The top things you need to know that will influence your type selection * How the design of classic typefaces can be adapted to preserve their tone with enhanced clarity for a screen environment * How to spot new and classic etext designs that have been reengineered specifically for screen reading * Why testing fonts live on screen and building project specifications will help with responsive designs.

1:45pm - 2:15pm
  2014 Salary Spotlight: Compensation and Hiring Trends for Digital Creatives
Diane Domeyer, Executive Director, The Creative Group

Curious to know what kind of compensation you can command in today’s job market? Based on research for The Creative Group’s just-released 2014 Salary Guide, this session will provide an overview of the hiring landscape and salary trends for creative professionals in the coming year. Diane will discuss some of the most in-demand creative positions and the skills employers are willing to pay a premium for.

2:30pm - 3:30pm

How to See What a User Sees
Chris Butler, COO, Newfangled

...and let them help you be a better designer.

You don't learn anything about what you're designing until people start using it, which makes feedback the most important information you can obtain as a designer. But usability testing isn't just a step you take, it's a discipline that should factor in to your design practice from start to finish. In this session, Chris Butler will expose you to a variety of usability techniques and then *with your participation* do a live demonstration of some of them.

You will learn:

How to administer 10-second design tests
How to administer goal-focused website usability tests
How to test on mobile devices

Session Handout

3:45pm - 4:15pm

Case Study: Content Strategy           
Margot Bloomstein, Principal, Appropriate, Inc.

Margot Bloomstein, Principal of Appropriate, Inc., will walk attendees through a content strategy-focused interactive project from start to finish. This "in process" approach will reveal new discoveries, biggest hurdles and steps taken to overcoming them, arriving at her outcome and overall case study analysis.

4:15pm - 4:45pm
Case Study: Bloomberg Billionaires Index
Christopher Cannon, Senior Designer, Bloomberg

The Bloomberg Billionaires Index visualizes a daily ranking of the world’s richest people as reported by a team of Bloomberg journalists. The index is a dynamic measure of the top 200 billionaires based on changes in markets, the economy and their personal assets. Our team was tasked with taking an existing function on the Bloomberg Terminal and redesigning it for a broader consumer audience, to become freely available online. With over a year's worth of 30 datasets for 200 individuals, we had a wealth of information that could be searched, filtered, sorted and plotted. Even with all of this data, the Billionaires Index needed to be humanized somehow to better engage with our audience. In this case study, we'll discuss the background of this project, the problems encountered, solutions offered and the entire process from Excel spreadsheets and R sketches to wireframes to finished design and development.

4:45pm - 5:00pm
Bridgid McCarren, Design Community Content Director, F+W Media, Inc.

At this point you should have a much better understanding of what you need to know and what skills you need to acquire or improve. All attendees will have the opportunity to further their education through other HOW properties such as HOW University or HOW Magazine. Keep an eye out for more information and special attendee benefits.