Date, Time & Location
Tuesday, 2 June 2020
1:00 pm - 2:00 pm
 
Above listed time is AEST.
 
Other time zones:
 
12.30pm - 1.30pm ACST
 
11.00am - 12.00pm WA
 
This session will be delivered online. Details on how to access the session will be shared with registered participants. 
 
 
Pricing
Member $20.00
Staff of Organisational Member $30.00
Non-Member $40.00
 
Thank you to our ticket sponsor Marlin Communications. Marlin’s team know how important professional development and sharing case studies are to our sector. They are sponsoring some tickets to help you access relevant insights at this difficult time. Use the code ThankyouMarlin to get your free ticket; exclusive benefit for Members and staff of Organisational Members.
 
The free ticket offer is now exhausted but there are still plenty of spaces left! Register below to hear more about this great innovation in the not-for-profit event space. 
 
About the Event: How do you change a physical event… to a virtual event?

Community events and fundraising have taken a massive hit in the current COVID-19 environment. Participants have been unable to come together and support the causes that they care about; RSPCA NSW ‘Million Paws Walk’ is one of those causes.

Phoebe Brasher, Community Fundraising Manager at RSPCA NSW, and Sonya Tufnell, Campaigns Manager at RSPCA QLD, will present a session on how RSPCA successfully pivoted from a physical event to a virtual event.

In particular, they will answer:

  • What were the challenges RSPCA faced?
  • What were their concerns?
  • What were the consequences of inaction?
  • What were their hopes and wishes?
  • How did they achieve the change?
  • What did they do differently and what did they learn
  • What results did they get, and
  • How much of this do they expect will inform future ways of working?

This case study-led session will be rich with practical lessons, advice and tips on how you can make such a fundamental shift for your events.

The session will also include a dedicated Q&A section and you're encouraged to submit a question you’d like discussed while registering.

 
Phoebe Brasher
Senior Manager - Fundraising
RSPCA NSW

Phoebe has been working in the charity sector for over 6 years and has predominantly focused on events and community fundraising. Just recently Phoebe stepped into the role of Senior Manager of Fundraising at RSPCA NSW and now oversees Individual Giving, Regular Giving and Community Fundraising.

Phoebe is passionate about the digital space, which proved critical during the pivot of the Million Paws Walk 2020 campaign to a virtual challenge, Walk this May! Works with puppies as a day job, enough said!

 
Sonya Tufnell
Campaigns Manager
RSPCA QLD

Sonya Tufnell started her fundraising career in 2001 in London and has been actively involved in fundraising since then. She has worked for various not for profits across Australia and has been involved in every aspect of fundraising from raising multi-million dollar gifts to implementing regular giving programs. As we all know, fundraisers are multifaceted, so to help her cause she has also run a second-hand bookstore, managed community development programs in the South Australian outback and was the Australian representative at the UN discussing the cyber safety of children. She is passionate about connecting donors with amazing causes and telling stories that provide real emotional connection.

She is now working at RSPCA QLD running their individual giving programs and leading mass fundraising campaigns such as Million Paws Walk and Cupcake Day where she is responsible for a portfolio that generates over $8 million every year. She also has office puppies!

 
 
NSW is proudly sponsored by
 
 
 
 
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