Date & Time
Tuesday, 9 June 2020
1:00 pm - 2:00 pm
 
Above listed time is AEST.
 
Other time zones:
 
11.00 am to 12.00 pm WA

12.30 pm to 1.30 pm SA
 
 
Pricing
Member $20.00
Staff of Organisational Member $30.00
Non-Member $40.00
 
 
About the Webinar: Gifts in Wills
 

Please join us for this session where we will discuss the latest trends for gifts in Wills in Australia, considering the impact of the recent bushfires and COVID-19. Using information from international partners of Include a Charity, and some of the latest research in this area, this presentation will help you understand the bigger picture and the importance of having gifts in Wills as part of your fundraising program.

The session will include a discussion on ways to ensure you’re focussing your time and energy on your top prospects, while increasing your bequest prospect pool to grow future bequest revenue. It will also provide an overview of propensity modelling for bequests and how a good model can help support your case for investment.

 
Speaker
Helen Merrick
Executive Manager – Marketing, Membership and Include a Charity
Fundraising Institute Australia

Helen Merrick is the Executive Manager - Marketing & Membership at Fundraising Institute Australia (FIA), the peak body for professional fundraisers in Australia.

She is also the campaign director and spokesperson for Include a Charity, FIA’s social change campaign, which encourages more Australians to consider gifts in wills to charities. She was also an instructor for FIA’s gifts in Wills fundamentals course and masterclasses.

Fourteen years ago, after a successful corporate career in advertising and publishing, Helen moved into the Australian not-for-profit sector.

She provided strategic advice and operational management in the areas of not-for-profit management, brand/profile-raising and revenue generation through direct marketing initiatives, channel management and communications.

Helen worked in executive leadership positions with Camp Quality and Opportunity International. She was also a board member for the Include a Charity campaign and provided consulting services to a variety of not-for-profit organisations before joining FIA and Include a Charity full time in 2018.

 
Lisa Miller
Account Director
Synergy Fundraising

With a background in direct marketing, Lisa made the move to the not for profit sector 15 years ago. Since then she has held fundraising positions in a number of large UK charities, including Barnardos UK, NSPCC and The British Heart Foundation. She has experience managing large teams and multi-million-dollar expenditure budgets across a number of recruitment channels including TV, Face to Face, Cold Mail and Phone.

In Jan 2015 she moved from London to Sydney to head up the Direct Marketing and Donor Services team at Cerebral Palsy Alliance. Now based in WA, she is the Account Director at Synergy Fundraising, working with charities across the country. 
 
New Registration