QLD - Gifts in Wills Advanced
QLD - Gifts in Wills Advanced

Designing the future of Gifts in Wills strategies 

In the last decade we’ve seen a massive shift in the sectors investment in gifts in Wills marketing which has generated large pipelines of supporters to take through a moves management journey and increasing organisational reliance on the income. Come and join us for this workshop if you’ve been asking yourself:

  • How do we keep meeting the expectations of our organisation?

  • How do we ensure we have the right fit acquisition strategy to meet our needs?

  • How do we manage our growing pipeline with limited resources?

  • How do we know we’re engaging and deepening our connection with giW’s supporters?

  • How do we mobilise the organisation?

During this workshop we’ll work in collaboration so you’ll have outcomes and actions for your own program across the following 6 pillars:

  1. Set goals, investment levels and metrics for success across acquisition channels
  2. Design omnichannel marketing approach
  3. Journey solutions to move supporters from interest to action
  4. Apply automation, AI & rolling lead-gen activities to make your jobs easier
  5. Enhance your propensity models with new multi-source insights
  6. Rally your organisation with your internal communications strategy

The session is fast paced and will keep you moving, so be prepared to take home the tools you need to finalise your GiW’s sustainable plan for the future.

Date: Thursday 7 November
Time: 10.00am - 4.00pm
Location: Leukaemia Foundation ESA Village 
41 Peter Doherty Street
Dutton Park QLD 4102

Karen Armstrong
More Impact

Karen is a marketing expert with over 15 years experience across FMCG and NFP marketing. She is the Director, More Impact part of the More Strategic Group and was previously Director, Marketing and Fundraising at Cancer Council Australia. Commercially she worked in the UK and Australia with Kraft Foods where she was recognized internationally for the best integrated sales & marketing campaign. She presents frequently at FIA, FINZ, IFC and commercially at X4 the largest experience management summit. She was a founding board member of Include a Charity and FIA Conference Chair 2017. She completed an MA (Sociology), publishing a thesis on refugees and social change. She is passionate about blending the science of the mind, emotions and society to change the world for good.


This is ONLY open to and free for current Include a Charity supporters.

If you would like more information on becoming an Include a Charity campaign supporter, please contact includeacharity@fia.org.au


Full participation in this 'Gifts in Wills Advanced' is applicable for 3 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
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