HOW Design Conference Speakers

We’ve invited some of the industry’s top graphic designers to share their innovative and
ground-breaking knowledge with you at the 2013 HOW Design Conference.  
Read more about them in their bios below.

Justin Ahrens
Creative Director
Rule 29
For more than 12 years, Justin Ahrens has led Rule29 in the firm commitment to making creative matter. Through a collaborative approach to both strategy and design, Rule29 has fostered a culture that encourages the pursuit of wonder through story and involvement in many social causes. Justin has also been a consistent voice for the design community on balancing life and career: he’s the author of Life Kerning: Creative Ways to Fine Tune Your Perspective on Career and Life.
HDC Networking Lunch (Extra Fee Required)
35. What Movies Can Teach You on How to Be a Better Designer - HDC
Scott Belsky
Co-Founder and CEO
Scott Belsky is the co-founder and CEO of Behance, a company on a mission to organize and empower the creative world. Behance is the leading online platform to showcase and discover creative work, and serves as the backbone for thousands of portfolio sites and online galleries of creative talent. Millions of people use Behance to display and find talent every month. In 2010, Scott was included in Fast Company's list of "100 Most Creative People in Business." Scott is the author of the international bestselling book Making Ideas Happen (Portfolio, Penguin Books), is a frequent contributor on MSNBC and serves as an advisor and investor in several early-stage companies. He attended Cornell University as an undergraduate and received his MBA from Harvard Business School.
HOW Design Live Closing Keynote - 38. Idea Execution: How Ideas Are Brought to Life
0Brian Bernardino
Sr. Graphic Designer
David Blatner
Author, Co-Creator & PEPCON
David Blatner is the author of 15 books about publishing, religion, and popular science, including Real World InDesign and Spectrums: Our Mind-Boggling Universe From Infinitesimal to Infinity. David is the co-creator of and PEPCON: The Print and ePublishing Conference, and the editorial director of InDesign Magazine. He also records video training for and has spoken at conferences and workshops around North America, Europe, Australia, Japan, and South Africa.

HDC Workshop: InDesign Workshop (Extra Fee Required)
Denise Bosler
Kutztown University
Denise Bosler is a graphic designer, illustrator, author and professor of communication design at Kutztown University in Pennsylvania. A self-professed designastrator, she creates award-winning design and illustration work for a wide variety of clients from small businesses to Papyrus and Target. She is the author of Mastering Type: The Essential Guide to Typography for Print and Web Design (HOW Books, 2012). As a professor, she is known for her obsession with the proper treatment of type and is frequently heard admonishing her students when they fail to kern accurately.
4. Type or Consequences - HDC
Donna Boyer
Chief Product Officer
Donna Boyer is a self-confessed product geek obsessed with building smart technology that enables creative people to innovate. Donna started out at the Harvard Business Review where she researched and covered the impact of technology on the global economy. Since then she has focused on how to empower creative people to bring beauty and outstanding user experience into the digital world. Before Blurb, Donna was VP of Product at Calloway Digital Arts where she worked with publishers to produce award-winning illustrated books for the iPad. As Chief Product Officer at Blurb, she is leading the charge into the digital space and helping design-minded customers optimize their storytelling for a new medium; the tablet.

Creating and Promoting Business with Blurb - HDC
Heather Bradley
Creative Director
Heather Bradley is the Creative Director of Cheezburger, a social humor platform with almost 2 million visitors a day. She has 15 years of experience making fun of things for clients such as Primedia, iVillage, NBC Digital and Comedy Central. While at NBC Digital, Heather served as Creative Director for award-winning teen site She has taught design and ideation at New York University and recently published an illustrated book, The Rock n Roll Field Guide to Guys. Heather has a BFA from the University of Michigan and lives in Seattle with her adorable manfriend Nathan Campbell and their three insane chihuahuas.
18. Shitty Typography on a Cat & Other Ways to Design with Humor - HDC
Chris Butler
Christopher Butler is the COO of Newfangled, where he directs personnel and marketing, as well as consults on digital marketing strategy. Christopher is also a prolific writer and speaker. His articles have been published in Print, HOW, Smashing Magazine, Salon, and elsewhere, and he is the author of The Strategic Web Designer: How to Confidently Navigate the Web Design Process.

17. How Websites Are Built - HDC
Jose Caballer
Chief Education Officer
The Skool

Jose Caballer is the Chief Education Officer at The Skool, an online education movement that teaches the standard systems for building successful 21st Century (digital) businesses. He is the product of a mother who was a teacher and a father who was a preacher mixed in with a graphic design education at the prestigious Art Center College of Design.

He took a front row seat in the .COM boom working at Razorfish Inc, one of the first digital agencies in the 90's. There he went from designer to design director of the Los Angeles office by the age of 28. In 2001, he left Razorfish to start The Groop - a boutique digital agency that allowed him to work with Al Gore, Jamie Oliver, Thomas Keller of The French Laundry, Alice Waters of Chez Panisse/The Edible School Yard Project, and corporate clients such as Disney, News Corp’s Myspace and over 30 start-ups including ThisNext,, Storkbrokers and Hunuku.

Today, Jose combines his 15 years of experience as a web designer and his passion for teaching to share the gospel of Web Design to over 100,000 people a month on his weekly show This Week in Web Design, which is broadcast live and posted on YouTube and iTunes every week. He has also helped train thousands of students, freelancers, entrepreneurs and professionals at weekend workshops, LIVE webinars and online videos at The Skool.

Bob Calvano
Director of Global Creative Studios
Bob Calvano has been providing thought leadership and design solutions for over 20 years. With a mind that never stops thinking about the creative process, he is always open to exploring new mediums and possibilities—which has recently led him to providing environmental design solutions around the world.

Calvano is currently the Director of Merck’s Global Creative Studios, a full service in-house agency, and provides creative leadership and business solutions on a global scale.

Prior to joining Merck, Bob was an Interaction Design Director at R/GA, and held various positions such as UX Design Director at Oxygen Media. He has worked with diverse teams creating consumer-based software, interactive experiences, websites, print and television content.

Bob has won numerous awards for his work and has been published in periodicals such as Advertising Age, Graphic Design USA and HOW magazine, as well as on  

He has spoken at events such as the AIGA Pivot Design Conference, the FUSE Design Conference, presented HOW DesignCasts, and lectured at the Fashion Institute of Technology in New York City.

14. Expand Your Realm for Success: Grow Giant Ears and Listen for Hidden Opportunities - HDC
Nick Campbell
Nick Campbell worked at Digital Kitchen as an animator and a photographer where he made TV commercials and title sequences. He also founded an iPhone App company called BananaCameraCo and a motion design education and product site called Greyscalegorilla. Nick has recently been speaking to students and creatives about how to be creative and get paid to do what you love.
Joshua Chen
Principal and Creative Director
Chen Design Associates
Joshua Chen is principal and creative director of Chen Design Associates, an internationally recognized, award-winning design studio. CDA partners with a diverse clientele, from start-up ventures to established corporations, local to global, artistic to analytic — The North Face, Stanford, Neenah Paper, and Verve Coffee are just a few. Chen’s work has been recognized by Communication Arts, AIGA, Type Directors Club, HOW and Graphis, among others. Josh has also successfully led the CDA team in authoring and designing multiple books, including the best-selling Fingerprint, and the just-released Archetypes in Branding, a visual toolkit for crafting brand personality.

15. Archetypes in Branding - HDC
Emily Cohen
Emily has been a consultant to creative professionals for more than 20 years, providing confidential, best-practice insights and advice on staff, client, and process-management strategies, conducting client surveys and writing winning proposals, creative briefs, and contracts. She served as Secretary for the AIGA/NY Board of Directors and has taught classes and conducted seminars for many leading design schools and organizations. Emily is a frequently requested speaker on business-related issues for the creative industry and has spoken at numerous conferences and events sponsored by AIGA, HOW, Design Business Association in London (DBA), The Association of Registered Graphic Designers of Ontario (RGD) and Design Management Institute (DMI). She also currently teaches professional practices to BFA Design students at the Fashion Institute of Technology (FIT). Learn more at

5. Advanced Proposal & Pricing Strategies - HDC
Chris Converse
Partner, Designer, and Developer
Cōdify Design Studio
Chris Converse has over 20 years experience in graphic design and interactive media, with a unique focus on both design and development. Chris possesses development skills across such languages as PHP, ActionScript, HTML, CSS, and JavaScript, making his design execution optimal across various media. In addition to design and development, Chris is a featured speaker at various industry-related conferences, including the HOW Design Conference, HOW Interactive Design Conference, AIGA, and the Adobe MAX conferences. Chris has also written, designed and hosted video training titles on,,, HOW Design University and

29. Photoshop to HTML - HDC
Tim Cox
Director of Creative Strategy
Publix Super Markets
Tim Cox is the Director of Creative Strategy for Publix Super Markets, where he leads the in-house creative team on brand expression. Their work includes, among other things, print, digital and broadcast communications, package design and retail environments for Publix.

21. Hungry. Will Work for Groceries. - HDC
Daniel Dejan
North American ETC Print & Creative Manager
Sappi Fine Paper

An award-winning graphic designer, art/creative director, production manager and print buyer, Daniel Dejan is widely respected in the print communications industry as a graphic arts educator, author and consultant. As North American ETC Print & Creative Manager for Sappi Fine Paper, Mr. Dejan provides value-added marketing, sales and technical consultation as well as in-house and end-user training and education for the print, paper and creative communities. He is member of Sappi’s ETC Group: Education, Consulting and Training.

Over the past 30 years, Mr. Dejan has written for various graphic arts publications. He served as technical consultant and a contributing writer for “The Designer’s Guide to Print Production”. Mr. Dejan is Certified G7 Expert with a proficiency in Color and Color Management Mr. Dejan currently sits on the Board of Directors of IDEAlliance/IPA. He has shared his expertise, presenting keynote addresses, seminars and workshops for AIGA chapters, the Printing Industries of America, Canadian Printing Industries, IDEAlliance, the IPA, the Spectrum Conference (which he co-chaired in 2007), Print Production Clubs and Art Directors Club throughout the US and Canada, National and International print, design and marketing events, conferences and symposiums as well as in numerous presentations hosted by paper merchants, printers and corporations which keeps him on the road in excess of 200 days per year much to the chagrin of his family and pets.


0Ken dela Cruz
Creative Manager
Rufus Deuchler
Senior Worldwide Design Evangelist
Adobe Systems, Inc.
Senior Worldwide Design Evangelist at Adobe Systems with an affinity for creative technology, Rufus Deuchler has established himself as a leader in a very specialized arena. With experience as a corporate and editorial designer, he brings more than 20 years of hands-on experience using Adobe applications to the creative table. Rufus delivers comprehensive product presentations to audiences large and small across the globe. Based in Italy, Rufus enjoys traveling the world to further his mission as a software evangelist.
Johnny Earle aka Johnny Cupcakes
Johnny Cupcakes
At age 19—with a learning disability and no investors—Johnny started an independent, family run, multimillion dollar, experience-based t-shirt brand out of the trunk of his beat up '89 Camry. Johnny does not sell baked goods, however, he sells and displays t-shirts with dessert-themed graphics on them inside of refrigerators and vintage ovens at his frosting-scented faux-bakeries in Boston, Los Angeles and London. Although Johnny tricks hungry people daily, JC has dedicated customers around the globe who camp out for days for his special edition t-shirts, while thousands of die-hard customers have the brands logo tattooed on themselves.

Johnny has been recognized for his innovative business strategies; he has been named America's #1 Young Entrepreneur by BusinessWeek as well as placed #237  in Inc. Magazine's top 500 fastest growing independent businesses. The Boston Globe recently named Johnny as one of the 30 most innovative businessmen in Massachusetts. Johnny Cupcakes has also been featured on NPR, MTV, CNN, The Wall Street Journal, Entrepreneur Magazine, Web Marketing for Dummies, The New York Times, MSNBC, The Big Idea with Donny Deutsch, Wired Magazine, WWD, NYLON,Computer Arts, The Los Angeles Times and as a case study in numerous text books.

Reinventing Your Ideas: How the Little Things Yield Big Results - HDC, DPDC, IHMC, CFC
Jeff Fisher
Engineer of Creative Identity
Jeff Fisher LogoMotives
Jeff Fisher is the Engineer of Creative Identity for the firm Jeff Fisher LogoMotives. A professional graphic designer for more than 35 years, he has spent his career designing identities, advertising and marketing materials for major corporations, government agencies, educational facilities, nonprofit organizations and small businesses. He has received more than 600 regional, national and international design awards for his logo and corporate identity efforts. His work is featured in more than 160 books and publications about logos, the business of graphic design, and small business marketing. His books Identity Crisis and The Savvy Designer's Guide to Success were published by HOW Books.

33. Designing in My Underwear—Briefs on a Career - HDC
Erin Frey
Creative Director
House of Blues Entertainment
Erin Frey is head of the in-house Creative Services department at House of Blues Entertainment, a division of Live Nation. The print and digital design work of their small team supports the national brands and many sub-brands of 33 music and restaurant venues across the United States, adeptly finding fresh ways to visually communicate and sell the live music experience while staying true to the identities of each uniquely branded venue.

Between her self-taught beginnings, formal design education and years of experience, Erin has managed to turn a lifelong passion of visually organizing information into a career. In her spare time, Erin continues to hone her craft by taking on the occasional freelance graphic design project.
Dr. Mario Garcia
CEO / Founder
Garcia Media
Trained as a journalist, Mario is strongly committed to the idea that content is what determines the success of a brand; his work and teaching is based on his WED philosophy, of combining writing, editing and design as basic principles for effective communication of ideas. Mario has devoted more than 40 years to redesigning publications, and has personally collaborated with over 700 news organizations.

Mario founded the Graphics & Design program at The Poynter Institute for Media Studies, of which he is still a faculty affiliate, and where he continues to be involved with EyeTrack research.

Mario has also been an American Press Institute presenter for over 200 seminars, as well as an organizer and moderator for dozens of seminars at IFRA (Germany) and IAPA (Latin America) and the WAN/IFRA organization, in which he continues to participate actively as a presenter and panel moderator.

Mario has received over 300 SND Awards including the Lifetime Achievement Award. People Magazine selected Mario among the 100 Most Influential Hispanics. Mario is a 2011 recipient of the University of Missouri School of Journalism ‘s Medal of Honor for Distinguished Service in Journalism.

Mario has recently completed his first digital book, The iPad Design Lab: Storytelling in the Age of the Tablet, for download in late Summer 2012.

34. Storytelling in the Age of the Tablet - HDC
Von Glitschka
Glitschka Studios
Von is principal of Glitschka Studios, a multi-disciplinary design firm in the Pacific Northwest. The studio shines as a creative hired gun for ad agencies, design firms, and in-house corporate art departments all around the world.

Von speaks and writes on the topic of design & creativity, branding identity, and marketing and is an adjunct professor of digital illustration and author of five books.
Twitter: @vonster
HDC Workshop: Anatomy of a Logo (Extra Fee Required)
6. Creatively Recalculating Your Daily Design Routine - HDC
Danny Gregory
Executive Creative Director and Managing Partner
Danny Gregory is Executive Creative Director and Managing Partner of New York's mcgarrybowen, named Advertising Agency of the Year by both Ad Age and AdWeek in 2011, the first agency to be so honored in thirty years. He is the author of many beloved and bestselling books including Everyday Matters, The Creative License, An Illustrated Life and two brand-new books, An Illustrated Journey and A Kiss Before You Go.

8. How Your Sketchbook Can Open Your Mind, Boost Your Creativity & Rock Your World - HDC
Margaret Hartwell
Strategy Consultant, Educator and Coach
Margaret Hartwell is a strategy consultant, educator, and coach. She is the writer/content creator of Archetypes in Branding: A Toolkit for Creatives and Strategists (F+W Media, 2012). Margaret’s experience spans 20 years developing successful brands and businesses in both the U.S. and U.K. Industry experience includes social and environmental advocacy, fitness, wellness, entertainment and the arts, leadership development, automotive, telecommunications, technology, packaged goods and travel. She began her career in advertising as a designer.

She holds her BA from UC Berkeley, an advanced coaching certification from the Institute of Transpersonal Psychology, and her MBA in Sustainable Management from Presidio Graduate School.

15. Archetypes in Branding - HDC
Sagi Haviv
Partner and Designer
Chermayeff & Geismar & Haviv
Sagi Haviv is a partner and designer at Chermayeff & Geismar & Haviv. Among his projects for the firm are the logo designs and identity systems for the Library of Congress, National Parks of New York Harbor, Radio Free Europe, the John D. and Catherine T. MacArthur Foundation, Conservation International and the fashion brand Armani Exchange.

Sagi also designed the award-winning animation “Logomotion,” a ten-minute tribute to the firm’s famous trademarks that was not only the first animated trademark sequence of such scope, but also introduced a new approach to showcasing a firm’s portfolio. Sagi’s other motion graphics work includes the opening sequences for the Emmy Award winning PBS documentary series Carrier and Circus, as well as the animation for the closing performance at Alicia Keys' Keep-A-Child-Alive Benefit.

20. Basic Principles of Identity Design - HDC
Christian Helms
Helms Workshop
Christian is the founder of Helms Workshop, a strategic design and brand development studio. He’s also the co-owner of Frank restaurant, a mecca for beer guzzlers and encased-meat aficionados. His clients range from national brands like Pabst Brewing, Hasbro and Jack Daniels, to local standouts Alamo Drafthouse and Austin Beerworks, as well as a host of bands including Spoon, Modest Mouse, The Hold Steady and Wilco.

Christian’s work has received recognition from many esteemed entities, and he lectures nationally. He’s even been awarded a gold record from the Recording Industry Association of America, despite being unable to carry a tune.

23. The Craft of Design - HDC
Jeni Herberger
The Fulcrum Agency
Internationally-recognized as a powerful force in changing the way people approach the business of design, Jeni works tirelessly with creative professionals and corporate leaders teaching them to connect and communicate. Known for her uncanny ability to break down the walls between business policy and design strategy, Jeni has spent the past 20-something years working with creative and corporate leaders to identify practical strategies on “doing business better”. She focuses on the fundamental components of complex practices and conducts on-site training offering action plans that are grounded in strategy and focused on getting results.

After entering UCLA to become a physician, Jeni found her true calling and received a degree from the University of California, Irvine in Theater. Her exposure to the fashion industry and stage lead her into a career that has ran the artistic gamut from commercial photography to stage design to creative direction. Prior to establishing, The Fulcrum Agency, Jeni co-founded Big Fish, a staffing firm specializing in the creative and marketing industries in 1994 overseeing the company's development until 2012.

Jeni is host of blog talk radio’s, “Talk Story with Jeni”, a bi-weekly show that invites listeners into the conversations between the great design thinkers of our time. She writes articles for various industry magazines such as HOW Magazine, Communication Arts and Business Journal. She is a featured speaker for AIGA, AMA, AdClub, RGD and HOW Design Conference. She also shares innovative ideas and practices with the readers of her blog at
Cari Herod
Creative Department Manager
Nor Cal, Santa Cruz Brands, NHS, Inc.
Since 2007, I've been working as the Creative Department Manager and Zoo Keeper at NHS Inc. which owns Santa Cruz, Nor Cal, Independent, and many other brands. Prior to NHS, I worked in Advertising at the Santa Cruz Sentinel. I'm originally from the Midwest, where I studied Advertising and Interactive Multimedia at Southern Illinois University in Carbondale, IL. In my free time, I like to travel, see live music and spend as much time outdoors as possible.
Austin Kleon
Best-Selling Author
Austin Kleon is a writer, artist, speaker, and New York Times best-selling author. His work has been featured on NPR’s Morning Edition, PBS Newshour, Time, The Atlantic, Forbes, and The Wall Street Journal. Now he’s brought his depth and range of experience as a creator to his new book, Steal Like An Artist, an illustrated manifesto for creativity in the digital age.

Steal Like An Artist is a lesson in applied creativity. It’s based on a list Austin drew up one day of key insights he wishes he’d known when he started out. He boiled them down into pithy phrases: “Steal like an artist,” “Use your hands,” “Creativity is subtraction,” and many more. He turned that list into a talk, the text and slides from the talk “rocked the creative world” (GalleyCat) and went viral— and since it’s been online, the original blog post has reached millions of readers.

Austin is also the author of Newspaper Black-out, a collection of poetry made by redacting newspaper articles with a permanent marker. His art has been called “brilliant” by New York magazine and The New Yorker said his poems “resurrect the newspaper when everyone else is declaring it dead.” Austin speaks on creativity, visual thinking, and being an artist online.

HOW Design Live Opening Keynote - 1. How to Steal Like an Artist
Chris Korbey
Creative Director
Chris Korbey is Emma's creative director, overseeing the brand experience for Emma's customers and business partners. Before joining Emma, Chris founded and worked as creative director for Meat+Bones, a Dallas-based boutique strategic marketing and creative agency. His work has been recognized in Communication Arts, Print Magazine, The New York Art Director’s Club, AR100, GRAPHIS, and he is included in the permanent collection of the Museum fur Kunst und Gewerbe Hamburg. Chris is a relentless skateboarder and was once restrained by the Secret Service in high school. (He has an autographed Presidential sneaker to show for his efforts.)
Jim Krause
Designer and Author
Jim Krause Design
Jim Krause is a designer, author, photographer, videographer and illustrator (and all five in a single day, surprisingly often) who works from his office in northwest Washington state. He is the author of over a dozen books on design, creativity and photography. Several of his books, including the popular Color Index set and Design Basics Index are available around the world and in multiple languages. His latest book, The Logo Brainstorm Book, is one of HOW Books’ top-selling titles. When Jim is not working, he can usually be found making stuff, drinking espresso, reading, hiking or riding fast motorcycles.

6. How to Stuff 10 Pounds of You-Know What Into a 5-Day Week (Week After Week) - CFC
18. 30 in 60 - CFC
7. Nailing Logos: from Brainstorm to Finish - HDC
Brent Mark
Senior Consultant
Brent Mark has over 20 years of experience in Project Management and leading projects in multiple environments including Marketing, Creative Services, Healthcare, Education, and Consumer Services industries and multiple Fortune 100 businesses.

Prior to joining AtTask as a Senior Consultant, Brent was an AtTask administrator. While working as a Senior Consultant, Brent has worked with such well-known names as NBC Universal, Sony Music, Phillips-Van Heusen, Comcast Entertainment, Cisco, Polo Ralph Lauren, and most recently House of Blues Entertainment.
Matt Mattus
Creative Director
Hasbro's Integrated Play and Global Design and Development
Matt Mattus’ wide-ranging expertise reaches across all media and platforms, and combines his love of science and the natural world together with design. As a creative director at Hasbro’s (Integrated Play and Global Design and Development group), Matt’s projects are often concerned with how brands develop within the experiential theater— bringing product, web, feature film, interactive and apps together through visual design.

Matt’s Iconoclastic approach to design has earned him wide praise in is field. His design and artwork has been exhibited at the Institute of Contemporary Art Boston, at the Worcester Art Museum (Matt Mattus:LURE) and he has been featured in HOW, Computer Arts Projects and he is the author of BEYOND TREND: How To Innovate in an Over-Designed World (2008, HOW Media). Strangely enough, he also writes one of the world’s most influential gardening lifestyle blogs (, which has been seen in Martha Stewart Living, Apartment Therapy and
12. Darwin Meets Shark Tank: Progressive Evolution and the Redefinition of the Creative Role
Patrick McNeil
Patrick McNeil is a freelance writer, web developer, design lover and the creator of He has diverse interests that have merged technology and design, resulting in work that touches everything from high design to hard-core programming.  Ultimately his love for design, inspiration, and sharing knowledge has fueled his passion for running Design Meltdown and writing his bestselling book series The Web Designer’s Idea Book(s). Patrick is also the Content Director for the HOW Interactive Design blog and community.

24. Print to Interactive Roadmap - HDC
31. Web Hosting 101 - HDC
0Dave Metran
Graphic Designer
Debbie Millman
President, Design
Sterling Brands
Debbie Millman is President of the design division at Sterling Brands. She has been there for 16 years and in that time she has worked on the redesign of global brands for Pepsi, P&G, Colgate, Nestle, Hasbro and many others. Debbie Millman is President Emeritus of the AIGA, the largest professional association for design in the world. She is a contributing editor at Print magazine and Co-Founder and Chair of the Masters in Branding Program at the School of Visual Arts in New York City. In 2005, she began hosting the first weekly radio talk show about design on the Internet. The show is titled Design Matters with Debbie Millman and it is now featured on In 2011, the show was awarded a Cooper Hewitt National Design Award.

She is the author of five books on design and branding, including How To Think Like A Great Graphic Designer (Allworth Press, 2007), Look Both Ways: Illustrated Essays on the Intersection of Life and Design (HOW Books, 2009) and Brand Thinking and Other Noble Pursuits (Allworth, 2011).

3. ON FAILURE : How the Worst Moments in Your Life Can Turn Out to Be the Best - HDC
Stefan Mumaw
Creative Director, Purveyor of All That Rocks
Callahan Creek
Stefan Mumaw is the Creative Director and Provider of All That Rocks at Callahan Creek, a Kansas City-area ad agency. He has authored six books, the most recent being Creative Boot Camp, a 30-day crash course on creativity. Previously, he authored Chasing the Monster Idea, co-authored Caffeine for the Creative Team and Caffeine for the Creative Mind with Wendy Lee Oldfield, as well as Redesigning Websites and Simple Websites. He has spoken at numerous creative industry gatherings over the years and has been known to embarrass himself and those around him if given the opportunity.

4. In-house Up Close and Personal - IHMC
HDC Workshop: Creative Fuel: A Laboratory Workshop for Nitro-Charging Your Idea Output (Extra Fee Required)
13. Creative Boot Camp: Generate Ideas in Greater Quantity & Quality in 60 Minutes - HDC
Hank Richardson
Design Educator
Hank Richardson is an avid teacher and inspiring leader in design education. He frequently speaks at universities, conferences, workshops, and seminars around the country.

Hank has contributed to many books, including The Education of a Graphic Designer, by Steve Heller; Design for Communication: Conceptual Graphic Design Basics, by Elizabeth Resnick; Hey Whipple, Squeeze This: A Guide to Creating Great Ads, 2nd Edition, by Luke Sullivan; and Graphis, New Talent Commentary, Education for the Real World. His articles and speeches appear frequently in publications such as Step In Design and HOW magazines.
28. The Modern Day Portfolio - HDC
Matthew Richmond
Founding Partner, Executive Creative Director and Developer
The Chopping Block, Inc.
Matthew Richmond is considered a Founding Partner and Executive Creative Director at The Chopping Block, Inc., a full-service graphic design studio founded on the principle that good design spans all mediums. He graduated from The Cooper Union School of Art in 1998, where he additionally studied two years of Architecture. Matthew's professional experience includes several notable design internships within New York, a design internship with Microsoft in Washington state, and a photographic internship with Richard Avedon. His work has won notable recognition from Communication Arts, ID Magazine, HOW magazine and Flash Forward. In 2003, Matthew and the Block were featured in the Cooper Hewitt National Design Museum's Triennial Exhibition. Notable projects include work for Adobe, Scholastic, MoMA, NBC, They Might be Giants, Phish, Time Inc., and Turner Entertainment.

For the past fifteen years, Matthew has presented and instructed on all aspects of digital and analog design, photography and illustration. When not in the studio, Matthew can be found teaching digital illustration, branding, identity and advanced techniques to the graduate students at the School of Visual Arts.

HDC Workshop: HTML & CSS for Visual Designers (Extra Fee Required)
Noah Scalin
Another Limited Rebellion
Noah Scalin is a designer, artist, author, and activist. He founded the socially conscious design firm Another Limited Rebellion in 2001 and co-founded the Alternative Speakers Bureau, through which he gives lectures and workshops on creativity for groups ranging from teens in NYC to designers at the CIA. Noah also teaches Design Rebels, a course on socially conscious design, which he created for Virginia Commonwealth University. He is the author of four books on art & creativity—the most recent of which, The Design Activist’s Handbook co-authored by Michelle Taute, offers practical tools for working from an ethical perspective.

9. How to Change Your World (Or at Least Your Part of It) with Socially Conscious Design - HDC
Ron Selvey
Marketing & Creative Strategist
With 15+ years of experience as a marketing consultant, strategist, and design creative for some of the world’s biggest brands, Ron Selvey is sure to provide an entertaining and highly valuable presentation for both marketing execs and creatives. Ron is also the Marketing Director at WebDAM. WebDAM has helped over 150+ well-known organizations improve their creative environments, brand management, design workflows, and digital media management objectives.
David Sherwin
Principal Designer
David Sherwin is an interaction designer and creative director with a depth of expertise in developing compelling solutions for challenging business problems. His books include Success by Design: The Essential Business Reference for Designers and Creative Workshop: 80 Challenges to Sharpen Your Design Skills (both from HOW Books).

David is currently a Principal Designer at frog, a global innovation firm, where he helps to guide the research, strategy and design of novel products and services for some of today's leading companies and nonprofit organizations. He is also a senior lecturer in the BFA in Interaction Design program at California College of the Arts. He has spoken and conducted workshops at events such as SxSW, Interaction, HOW Design Live, as well as at several design schools.

He lives in the San Francisco Bay Area with his wife, the poet and writer Mary Paynter Sherwin. In his free time, he maintains the blog ChangeOrder.
10. My Top 10 Design Business Failures - HDC
Jennifer Sonderby
Design Director
San Francisco Museum of Modern Art
Jennifer Sonderby is Design Director at the San Francisco Museum of Modern Art. She and her award-winning in-house team channel the creative energy of the institution into a complex and visually dynamic identity that extends throughout every facet of the visitor’s experience. She will play an instrumental role in the re-imagining of the museum’s visual brand strategy in preparation for the opening of the expanded museum in 2016.

Her work is recognized by the American Association of Museums and the American Institute of Graphic Arts and can be found in the San Francisco Museum of Modern Art’s Permanent Collection.
Jude Stewart
Contributing Editor
Jude Stewart writes on visual culture for Slate, The Believer, Fast Company, and Design Observer among others. As contributing editor for Print, she writes a twice-monthly blog on color and pattern.

Jude’s first book ROY G. BIV: An Exceedingly Surprising Book About Color will be published by Bloomsbury in September 2013. Her translation of German fairy tales will also be published in 2013. Follow her on Twitter, Facebook, Pinterest or Goodreads.
Terry Lee Stone
Writer, Design Management Consultant and Creative Strategist
Terry Lee Stone is a writer, design management consultant and creative strategist. She has worked with top U.S. design firms including AdamsMorioka, Margo Chase Design and BMW Group DesignworksUSA. She teaches the business of design at Art Center College of Design, and online at Stone is the author of several books, including the 2-book Managing The Design Process series, and writes for HOW and Communication Arts. She blogs design business issues as “Ask Design B*tch” at She’s served on the Board of the AIGA in Atlanta, Los Angeles and Miami; and has presented lectures and workshops for numerous organizations. She’s also the co-author of Booze Cakes, proving that Stone isn’t all business all the time.

Go here for more.
John Scott Thorburn
Senior Color Analyst
Canon USA
John builds tools and develops programs that explain and explore digital print for Canon. Design studios, creative agencies, and commercial printers have benefitted from his work. Fueled by an endless fascination with art, design, and print his experience has covered many job titles: analyst, developer, consultant, teacher, trainer, manager, artist and color stripper to name a few. This is John's fifth year presenting at HOW Design Live.
Cami Travis-Groves
Good Juju Spreader
Camiimac, LLC
Cami has spent the last 20+ years designing mainly for print in all its forms, and for clients of all sizes. She’s been put through an agency grider, survived corporate in-house gigs, and continues to wear the freelancer badge of honor through it all. In other words, she’s been there; she’s done that.

Several years ago while attending a HOW Design Conference, Cami decided she wanted to be a speaker when she grew up; it was time to share what she’d learned, spreading good juju to the creatively downtrodden, and helping others learn and grow from her hard-earned lessons.
27. Battle Ground to Higher Ground: Resolving Conflict- HDC
James Victore
School of Visual Arts in New York
James Victore is a self-taught designer known for his innovative design work. He is currently a professor at the School of Visual Arts in New York and has won many design awards including the Grand Prix from the Brno Biennele (Czech Republic).

He is a popular lecturer around the world and has been the subject of many exhibitions—his most recent in New York's Museum of Modern Art. His monograph Victore, or Who Died and Made You Boss? was published by Abrams in 2010. James’ work can be found online at and
Jenn Visocky O’Grady
Principal and Creative Director
Jenn Visocky O’Grady is the Chair of the Art Department and a Professor at Cleveland State University. She’s also Principal and Creative Director at Enspace, and the co-author (with husband Ken Visocky O’Grady) of A Designer’s Research Manual, The Information Design Handbook and Design Currency (coming summer 2013).

Jenn has been involved with AIGA as a faculty advisor, chapter president, and national design education steering committee member. She has also consulted with RGD (Registered Graphic Designers of Ontario) in Canada, and served as a HOW Brands advisory board member and the co-editor of the online resource, Parse.
Ken Visocky O’Grady
Ken Visocky O’Grady is an Associate Professor at the School of Visual Communication Design at Kent State University. There he teaches classes ranging from basic typography to graduate courses in design thinking and qualitative methods. Ken is also a Principal at Enspace, Inc., a company he co-founded in 1998. He and his wife Jennifer are the co-authors of A Designer’s Research Manual, The Information Design Handbook and Design Currency (summer 2013). Ken has also worked closely with the Registered Graphic Designers of Ontario in Canada on Access Ability: Graphic Design for a More Accessible World, served as a HOW Brands advisory board member, and as the co-editor of Parse.
Stephanie Voss
Art Director
ER Marketing
For over a decade Stephanie Voss has been creating design solutions for a variety of clients in positions such as art director, designer, in-house marketing specialist, and freelance designer/consultant. Originally from Omaha, Nebraska, she earned her BA in Graphic Design from Creighton University, and has also taught college courses in Creativity and Concept Development. She currently resides in Kansas City, working as Art Director at ER Marketing.
0Paul Walker
Product Marketing Manager
Jessica Walsh
Sagmeister & Walsh
Jessica Walsh is a designer & art director working in New York City. She is a partner at the New York based design studio Sagmeister & Walsh. She teaches at the School of Visual Arts & speaks internationally about her work.

Her work has won numerous design awards from the Type Director’s Club, Art Director’s Club, SPD, Print, and Graphis. She has received various celebrated distinctions such as Computer Art’s “Top Rising Star in Design,” an Art Director’s Club “Young Gun,” and Print’s “New Visual Artist.”
Alina Wheeler
Alina Wheeler is the author of Designing Brand Identity: an essential guide for the whole branding team. Published in seven languages, her book demonstrates the relationship between strategy and design, and illuminates best practices for brands.

A former member of the AIGA Board of Directors, she is a passionate design advocate, renown for her strategic imagination. When not working in her brand lab, she inspires brand builders around the world.
Terry White
Worldwide Creative Suite Design Evangelist
Adobe Systems, Inc.
Worldwide Creative Suite Design Evangelist for Adobe Systems, Inc. Terry has been with Adobe for over a 15 years and has extensive knowledge of Adobe’s Creative Professional product line. In his current position, he leads the charge of getting customers excited and educated about Adobe’s Creative Design products. He has been active in the industry for over 25 years and is a columnist for Photoshop User Magazine. Terry is the host of the top ranked award winning Adobe Creative Suite Video Podcast. Terry is a key presenter at major industry shows around the world.
Adobe Session: Create iPad apps without writing code - HDC
Trish Witkowski
Chief Folding Fanatic
Trish Witkowski is Chief Folding Fanatic at the online resource An educator, author, speaker and award-winning designer, Trish has a specialized expertise in creative solutions for direct mail and print, and is the curator of the world's most exciting collection of folded print and direct mail samples. Trish has authored many books on the topic, most recently Direct Mail Simplified, and Paper Folding Templates for Print Design. She also hosts a popular weekly e-video series “60-second Super-cool FOLD of the WEEK.” Trish holds a MS in Printing and a BFA in Graphic Design from RIT.
Malcolm Wolter
Vice President of Digital
Malcolm Wolter is the Vice President of Digital for Houston-based BrandExtract. Malcolm began his career as a print designer and professional musician after graduating with a bachelor’s in graphic communication from Southwest Texas State University. Malcolm has led interactive teams since 1997, first at his own start-up before merging with BrandExtract, where's he's led the digital practice since 2006. The integrated marketing and branding firm, which serves a diverse clientele across a range of industries, has been ranked multiple times on the Houston Business Journal's Fast 100 group of growing companies. It has made the Inc. 5000 twice. The firm offers business consulting, brand strategy, and integrated marketing service to help transform and grow companies. The BrandExtract team combines MBAs, brand managers, creative directors, designers, copywriters, illustrators and techies who view all 360° of a brand, top to bottom, inside and out.  

BrandExtract uses Traffic LIVE as an end-to-end solution to manage projects and workflow, integrating quotes, projects, resource management, timesheets and financials to give greater visibility and control of agency operations.
Judi Wunderlich
Judi Wunderlich has long been a leading recruiter for over 20 years. In 2009 she co-founded WunderLand, a staffing and recruiting firm which focuses on contract and full time job opportunities in Graphic Design, Marketing, Advertising, and Digital Design & Development. WunderLand has grown in four years from two people in Chicago to 27 people in four offices including San Francisco and New York.

Judi’s position allows her a unique view of hiring trends in the design industry, and she has spoken at numerous conferences on hiring, career trends, and the use of social media for job seekers and hiring managers alike.

Connect with Judi here:
WunderLand Group

Dirty, Rotten Recruiting Secrets - HDC
Mary Zalla
Landor Associates
As CEO of Landor Associates, Mary Zalla has led brand development efforts across a number of industries such as consumer packaged goods, pharmaceuticals, specialty chemicals, travel and leisure, and more. Her work has involved the conceptual development of new brands, brand architecture analysis and design, strategic brand positioning, competitive category analysis, and visual and verbal brand identity development.
Prior to her role as CEO, Mary led the Cincinnati office to become Landor’s single largest office in its global network, the hub of two of Landor’s most important client relationships, Kraft and P&G, and an office where emerging practice areas such as brand environments and new media have been developed.

Mary developed and implemented Renaissance, a program and guiding philosophy at Landor to help employees understand, enhance, and celebrate creativity and creative outcomes. Celebrating the importance of inspiration, idea-based design, and collaboration, Renaissance offers insight into an optimized creative process.