Professional Sales Training Program  2019

Join us for a three-day, immersive, professional sales program as it returns to Milwaukee for the fourth year for water businesses of all sizes and stages. Counselor Salesperson, a Wilson Learning Program, is a global learning company founded by Larry Wilson who wrote the “One Minute Salesperson.”

Master facilitator, Ron Schild, has deep knowledge of the water industry as an executive and is a seasoned sales leader who has called on utilities, industrial users and launched new products.

What do former participants say?

  • Great facilitation and concepts led by a great instructor
  • Content directly applied to my current position
  • Great, real-world experiences and examples (from the water industry)
  • Interactive and ability to practice concepts


August 27– 29, 2019
8:30 AM – 5:00 PM

Global Water Center

6th floor Marquette Suite
247 W. Freshwater Way
Milwaukee, WI 53204 USA

• Are you seeking a defined sales process or system?
• Are you just starting in the sales and business development professional role?
• Are you looking to learn the right skills and attitude so you don’t have to ‘unlearn’ bad habits?
• Are you searching for a better process to refine your skills and grow your book of business?

If you answered yes to any of these questions, you should definitely register!

• Give participants a defined set of skills to improve sales success and an understanding of why you are using those skills
• Develop or fine-tune a solution-focused approach to get your customer to purchase from you because it solves their problem

• Define and learn how to overcome the four significant barriers in the sales process: no trust, no need, no help, no satisfaction
• Practice and apply your new skills in real situations tailored to the water technology industry
• Develop the structure and understanding needed to drive sales
• Learn how to gain trust faster

Please contact Karen Frost, VP Economic Development, at for more information or if you have any questions.

The Counselor Salesperson (CSP) establishes a basic philosophy of selling with a common and easily understood approach. CSP provides a win-win approach to selling that emphasizes problem solving from the customer's point of view.

Implemented as a flexible and integrated Human Performance Improvement (HPI) solution, it enables a consistent customer experience from the salesforce, effective coaching and performance management with a variety of tools, and overall increased sales.