etouches develops web-based event management software that is offered as software-as-a-service(SaaS). Ideal for organizations that hold any type of virtual or face-to-face event as part of their customer relationship or internal training strategy, the etouches product line can be used by organizations of all sizes and types. Designed for non-technical individuals, the etouches product line allows you to plan, market, manage and better evaluate your events.

The multilingual, multicurrency software offers budgeting, project management, scheduling, registration, speaker/exhibitor/sponsor management, lead retrieval, event websites, seating, surveying, email marketing, venue selection, booth purchasing, social networking and mobile applications.

Organizations choose etouches for its ease-of-use, unlimited flexibility in the options, registration process workflow, and look/feel of resulting event registration websites that can be changed instantly through point-and-click configuration. The product line offers built-in tools for custom reporting, data import/export, and a full API to make integrations with other software systems as easy as possible. Using the full product line enables organizations to practice spend management and measure the return on investment of their event portfolio.

With offices in the United States, Sweden, United Kingdom and Australia, etouches is offered direct and through a growing channel of value-added reseller (VAR) partners. etouches serves a global customer base that includes corporations, non-profits, associations, and educational institutions. etouches has won many awards including the 2010 Technology of the Year by the Trade Show News Network and was named one of the 50 Fastest Growing Service Companies by INC. magazine.

Focus on a FRESH partner

Web-based meeting management platforms have been around for a number of years now and yet, by one estimate, up to 50% of meeting planners are still relying on Excel as a management tool.

In this interview, Suzanne Carawan, VP Global Marketing at etouches, outlines the pitfalls of such outdated methods and the benefits an integrated platform can deliver - not least in quality of life for the meeting planner.