Mastercard Academy
 
BP

Profitable card management

19-21 November 2019, London

Consumers often have more than one card in their wallet, so how do issuers ensure they’re the preferred card choice of their cardholder?

This seminar is ideal for staff at established issuing institutions who want to practice new ideas to optimise the profitability of their portfolio. Participants will learn how to analyse key performance indicators of a consumer card portfolio and discover new ways to improve its performance.

Available via Open seminar Open

On Demand OD
Duration 3 days
Of interest to Issuer
Level Get started
Profile Business/Commercial - Operations

Venue info:

Mastercard Office
10 Upper Bank Street
E14 5NP London
United Kingdom


fpfee
Topics
  • Consumer credit card market simulation
  • Market trends
  • Issuer revenue streams
  • Issuer costs
  • Recruiting new participants
  • Portfolio segmentation
  • Customer service
  • Creating loyalty