Sandy Styer's Expert Q+A

Sandy StyerMarketing:


What’s the key to expanding into a new market?  

Reputation is so important in this business, as are referrals; this is where becoming a trusted advisor comes in.

Is the principal the firm’s best salesperson?  Why or why not?  

The principals are in the best position to sell the entire firm as trusted advisors, but everyone is selling all the time (or not ; )  Make it easy for everyone to sell.