AIGA Design for Social Value Conference

October 9-10, 2012

Yerba Buena Center for the Arts, San Francisco

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Professional development workshops

Tuesday, October 9

The conference kicks off at 4:00 p.m. on Tuesday, October 9, giving you plenty of time to attend a professional development workshop or roundtable discussion on Tuesday to get your “Gain” experience started off right.

The following workshops require pre-registration and require an additional $75 fee. (You do not need to pre-register for any other sessions.) All workshops will take place at the Contemporary Jewish Museum (736 Mission Street), across the street from Yerba Buena Center for the Arts and next door to the Westin Market Street. If you are already registered for "Gain" click here to sign up.

10:00 a.m.–12:00 p.m.

Successful Grantwriting and Fundraising

Shoshanah Goldberg-Miller, Ph.D., professor and consultant

The keys to successful grantseeking are effective research, compelling prose, clear budgets and constructive relationships. This workshop provides insights into proposal preparation from both the grantseeking and grantmaking perspectives. The session includes an overview of research resources and proven techniques for effective writing and efficient budgeting. In this workshop you will:

  • Learn how to produce an award-winning grant proposal that has the ability to open hearts and minds    
  • Identify the important work you do, the human stories you have to tell, and the challenges your organization faces
  • Think about what distinguishes your work from others in your field
  • Discuss how to prepare narratives and budgets that will make prospects truly care about your organization
  • Walk in the shoes of your targeted funder and prepare to communicate in their frame of reference

You also will gain an understanding of development issues in the nonprofit world, including sources of income, motivations and expectations of donors, and the techniques and tools that comprise fundraising. The emphasis is on understanding the match of funding opportunities and fundraising techniques to donors' values, interests, capability, and inclination to give, and creating and implementing fundraising materials that are effective and compelling.


10:00 a.m.–12:00 p.m.

Negotiating and Contracting for Pro Bono Jobs

Linda Joy Kattwinkel, Esq., Owen, Wickersham & Erickson
Shel Perkins, management advisor, Shel Perkins Associates

Design entrepreneurs are finding new ways of working toward the public good. We need to be just as smart about structuring and negotiating pro bono initiatives as we are with more traditional corporate engagements. This fast-moving workshop will examine the important legal and financial issues that are central to all creative relationships, and then discuss the evolving options for social entrepreneurs, including alternative forms of compensation.

1:00–3:00 p.m.

Recent Changes in Marketing Your Firm

David C. Baker, founder, ReCourses, Inc.

For the last four decades, the marketing process has merely been tweaked (other than the entry of search firms and the power hungry procurement departments). As a result, we've fallen back on silly things like chemistry, empty "full service" promises, faux process, elaborate cold-calling programs, and just responding to as many RFPs as we can, accepting referrals from people who still have us in a box, and lowering the bar just to keep busy and feed the machine. No more. Marketing has moved from push to pull, but ONLY if you use the right methods. We'll leave these two hours with a short-term and a long-term marketing plan for each of you, developed specifically for your situation.

1:00–3:00 p.m.

Implementing Social Change

Andréa Pellegrino, president, Pellegrino Collaborative
Robert Sedlack, associate professor of design, University of Notre Dame

The current model for “design for good” is highly dependent on contributions of time, resources and skills. Although honorable, this model is not sustainable, with less than 5% of design-based social change concepts reaching fruition.

This workshop will showcase together+, a collaboration between Kgosi Neighbourhood Foundation in Johannesburg, Notre Dame’s Design Program and Pellegrino Collaborative that resulted in a campaign to fight xenophobia in South Africa. Through the together+ case study, Pellegrino and Sedlack will walk attendees through key processes for successfully moving socially-minded projects from concept to implementation.