JW Marriott Austin
October 25-26
Winning The
Modern B2B Buyer
What Do Your Customers Really Want?
The most successful B2B Marketing leaders embrace what sales leaders have known for a long time – putting your customer first pays off. But what does that really mean? Last year, Forrester put a name to the new business buyer – "The Business Consumer".
At this year’s Forum, we’ll go deep on the implications of serving this new buyer. Most important, we'll explore:
How Do You Deliver?
Join us and learn how business consumers' expectations for seamless experiences require your execution on four key imperatives: More transparency across sales and marketing, smarter technology, consistent messaging -- and deep account knowledge throughout the lifecycle.
30+ sessions featuring industry experts and Forrester analysts.
>64% of attendees are director level and above.
600+ B2B marketing and sales leaders, innovators, and practitioners.
>47% of attending companies achieve $1B+ in annual revenue.
To nominate a speaker for this Forum, please fill out the Speaker Submission Form.
Global Corporate Partners
Join us
Pricing:
Clients: $2,350
Non-clients: $2,550
Government, education, and nonprofit: $2,250
All prices in USD. Register by Friday, August 17 to save $500!
JW Marriott Austin
110 E 2nd Street
Austin, TX 78701
+1 512.474.4777
Hotel website | Group Rate
Learn about our other Forrester Forums.
