Speakers

This year’s speakers at The Dieline Package Design Conference share a dogged determination to create design that questions convention and solves design problems in new and unconventional ways. After four days with these creative provocateurs, you’ll be inspired to find daring new approaches to your own design. Read on to find out more about them.

 
 
Dieline Package Design Conference Speaker Alex Blake

Alex Blake

Project Manager - Graphic Designer

The Fresh Market

Greensboro, NC
 
Alex Blake has worked in the graphic design industry for eight years, with a diverse background including international ad design, POP retail design and photography work. Currently at The Fresh Market, she is involved in building and developing their in-house creative department, as well as creating in-store publications, catalogs and packaging design.
 
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Dieline Package Design Conference Speaker Angela Bryant

Angela Bryant

Director U.S. Marketing - Feminine Care

Fleet Laboratories, Inc.

Lynchburg, VA
 
Angela Bryant is director of marketing for Fleet Laboratories and is responsible for all aspects of marketing, strategy, planning and new product development for Summer’s Eve. With more than a decade of category experience, Angela’s previous marketing roles include Sta-Rite Industries, Sunbeam-Oster and The American Academy of Dermatology.
 
 
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Dieline Package Design Conference Speaker Brian Collins

Brian Collins

Chief Creative Officer

COLLINS

New York, NY
 
Brian Collins is Chief Creative Officer of COLLINS:, a design company dedicated to inventing brand experiences and communications that shape companies and people for the better.  For ten years prior to the founding of COLLINS: in 2008, Brian was Chairman & Chief Creative Officer of the Brand Integration Group (BIG) at Ogilvy & Mather Worldwide.

Brian’s clients have included Microsoft, Coca-Cola, CNN, Levi Strauss & Co., NBC, American Express, Motorola, Mattel, IBM, Amazon.com, MTV, The Walt Disney Company, Hershey’s, The Ford Motor Company, Unilever, The New York Public Library and The Alliance for Climate Protection.

Brian’s work has been featured in The Wall Street Journal, The New York Times, Business Week, Creativity, Graphis, Fortune, NBC News, ABC News and Fast Company, which named him one of five American Masters of Design.

He is the founder of Designism, an annual symposium for young creative people in New York City focusing on the emerging role of social activism in design and advertising.

Over his career, Brian has won every major design and creative award. Last year, COLLINS: was awarded Gold from The One Show, The Clios, the 4A’s Gold for Strategic Excellence and a Cannes Silver Lion. The firm’s work will be featured in the upcoming exhibit “We The Designers: Reframing Political Issues in the Obama Era” at The National Press Club in Washington, DC.

Brian is Vice President of The Art Directors Club of New York and has been on the graduate faculty of the School of Visual Arts since 2001. Brian was made a Distinguished Alumna of the Massachusetts College of Art in 2o04 and received an Honorary Doctorate from the Art Center College of Design in 2008.

He speaks globally on design and innovation including at the World Economic Forum in Davos, Switzerland, and is a member of the Forum’s Global Agenda Council.
 
 
Dieline Package Design Conference Speaker Steve Cullen

Steve Cullen

Design and Creative Director

Creature

Seattle, WA
 
Steve Cullen is the design director and a creative director at Creature, a multi-disciplinary creative firm in Seattle. His work is best known for its off-beat originality and liberal mix of all media types, as seen in his work for Seattle’s Best Coffee and personal platforms for Bill Gates. His work has been recognized by The One Show, Communication Arts, Art Directors Club, Type Directors Club, Graphis, Archive, Print and more.
 
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Dieline Package Design Conference Speaker Jackie DeLise

Jackie DeLise

Vice President, New Business Development

HMS Design

East Norwalk, CT
 
Jackie DeLise is a new business development strategist, focused on aligning design agencies with clients and their brands in order to transform business. She has worked with such clients as Merck, Heinz, Kraft. Pepperidge Farm, Hershey, M&M Mars and more. Her work has been featured in USA Today, Brandweek and Graphic Design:USA.
 
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Dieline Package Design Conference Speaker Jonathan Ford

Jonathan Ford

Creative Partner

Pearlfisher

London, UK
 
As creative partner, Jonathan Ford represents Pearlfisher on the global design stage with a vision and determination that ensures everything the firm does and says creates an impact. One of the company’s co-founders, Jonathan has seen Pearlfisher grow from fledgling start-up to international design leader and he remains very much hands-on, tackling the day-to-day decisions and difficult choices that a thriving business generates. He also serves as a director of the Design Business Association. Prior to co-founding Pearlfisher, he was creative director of Sterling Design New York and Michael Peters New York.
 
Click here for more on Jonathan's background and expert insight.

 

 
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Dieline Package Design Conference Speaker Dan Formosa

Dan Formosa

Smart Design

New York, NY
 
Dan Formosa is a design consultant who has developed products and services in a wide range of categories. With a background in product design, he holds a Masters and a Ph.D. in ergonomics and biomechanics. His work has received numerous design awards and has been selected for both national and international exhibits. In fact, Dan began his career as a member of the design team that developed IBM’s first personal computer and his work on OXO Good Grips kitchen tools helped make them a symbol of products designed to work for everyone. Dan is a frequent lecturer and writer on design methods and the physical and emotional aspects of design; he’s also the co-author and illustrator of the bestselling book Baseball Field Guide, employing principles of information design to explain the intricate rules of Major League Baseball.
 
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Dieline Package Design Conference Speaker Terri Goldstein

Terri Goldstein

Principal and Founder

The Goldstein Group

New York, NY
 
Terri Goldstein is the principal and founder of The Goldstein Group, a New York City brand consultancy group. A marketing strategist who for two decades has created the brand identities of some of America’s most successful brands, Terri is the author of breakthrough research on consumer behavior, recall and sensory motivation in the retail environment. The Goldstein Group has breathed new life into female-centric brands such as Heinz, Bayer Aspirin, Foster Grant, One-A-Day and more. A frequent speaker at industry events, Terri contributes regularly to such publications as Brandweek, Marketing Daily, Package Design and more.
 
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Dieline Package Design Conference Speaker Kristin Heist

Kristin Heist

Senior Design Strategist

Continuum

 
As a Senior Design Strategist, Kristin has led international programs to help companies identify new opportunities in personal finance, food packaging, home care, and communication technology. Whether understanding distribution challenges in India, or getting to the heart of what moms value in China, Kristin has spent her career transforming an understanding of people into ideas that make sense for the future.

As head of Continuum’s Sustainable Innovation community, Kristin brings a mix of practical and creative experience to her team.  She recently received an IDEA Gold award for Colorblind, a research initiative which uncovered consumers’ true feelings and real behaviors around environmental sustainability.

Prior to joining Continuum, Kristin created rapid manufacturing applications for 3D printers as an engineer at Z Corporation.  She holds a Master’s in Industrial Design from the University of the Arts and a B.A. in Engineering Sciences and Studio Art from Dartmouth College.
 
Click here for more on Kristin's background and expert insight.

 
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Dieline Package Design Conference Speaker Brennan Higgins

Brennan Higgins

Account Director

CBX

New York, NY
 
Brennan is an Account Director for CBX, where he is responsible for helping craft, guide and manage client initiatives. By keenly focusing on client relationship building, Brennan is able to ensure that the CBX team always maximizes its branding efforts.

Prior to CBX, Brennan was SVP, Strategy at DePersico Group in Philadelphia, where he advised on strategic design approaches for consumer packaged goods companies such as Abbott Nutrition, Florida’s Natural and Unilever. Previously, Brennan managed the client service team at the premier creative printing solutions company Inwork Inc., which he credits with giving him an eye for details and a passion for innovation. Brennan received a BA as well as a Masters in Marketing from Bentley University, where he was a full scholarship athlete. Since ending his collegiate athletic career, Brennan continues to participate in all things active (you name it!), including marathon running.
 
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Dieline Package Design Conference Speaker Katie Jain

Katie Jain

Co-Founder and Creative Director

Hatch Design

San Francisco, CA
 
Katie Jain is a co-founder and creative director of Hatch Design, where she has directed award-winning identity, packaging, advertising and interactive design for some of the world’s most powerful brands, including Apple, Benefit Cosmetics, Coca-Cola, Harrah’s, Hilton, Starbucks and others. Katie graduated from the California College of Arts and Crafts in San Francisco, and began her career at Templin Brink Design. Her work was recently included in an exhibition at the San Francisco Museum of Modern Art. Katie is also co-founder of JAQK Cellars, a wine brand born out of a passion for design.
 
Click here for more on Katie's background and expert insight.
 
 
 
 
 
 
Dieline Package Design Conference Speaker Andy Kurtts

Andy Kurtts

The Fresh Market

Greensboro, NC
 
Andy Kurtts is an illustrator and designer at the corporate office of The Fresh Market, a specialty grocery store. He studied illustration, design and printmaking at Ringling College of Art and Design, where he graduated in 2006. His responsibilities at The Fresh Market include working as part of the in-house design team on in-store signage, promotional pieces, catalogs, and private brand packaging design. Outside of the office, he enjoys printmaking and creating work for himself.
 
 
 
 
 
 
 
Dieline Package Design Conference Speaker Lee Maschmeyer

Lee Maschmeyer

Partner and Creative Director

COLLINS

 
Lee Maschmeyer is a partner and creative director at the multidisciplinary design firm COLLINS. He has worked with clients such as Microsoft, Coca-Cola, American Express, Barclaycard, CNN, Lenovo, NBC, Manpower, EOS, and The New York Public Library. His work has included brand identity design, product design, advertising campaigns, retail store design, website design, P2P financial product innovation, collaboration software development, and ARG design. Leland was included in Campaign magazine's 2011 "Global 30 Under 30."
 
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Dieline Package Design Conference Speaker Yael Miller

Yael Miller

Principal

Miller Creative, LLC

Lakewood, NJ
 
Yael Miller is editor-at-large of The Dieline and is principal of Miller Creative, a branding and packaging design consultancy specializing in naming, branding and packaging design. She is also co-founder of Vanity Barcodes and Share Some Candy. Yael has more than 10 years of design experience, with clients ranging from start-ups to international brands, including food, confectionary and health/beauty brands. She draws on her background in product development and food manufacturing to fuse both aesthetic and pragmatic values for smart branding and packaging solutions.
 
 
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Dieline Package Design Conference Speaker Debbie Millman

Debbie Millman

President, Design

Sterling Brands

New York, NY
 
Debbie Millman is president of the design division at Sterling Brands. In her 16 years with the company, Debbie has worked on the redesign of global brands for Pepsi, P&G, Colgate, Nestle, Hasbro and many others. She’s president emeritus of the AIGA, as well as a contributing author at Print and co-founder and chair of the Masters in Branding program at the School of Visual Arts in New York City. In 2005, she began hosting the first weekly radio talk show about design on the Internet. The show, “Design Matters with Debbie Millman,” is now featured on DesignObserver.com and was awarded a Cooper Hewitt National Design Award in 2011. In addition, Debbie is the author of five books on design and branding, including How to Think Like a Great Graphic Designer (Allworth Press, 2007), Look Both Ways: Illustrated Essays on the Intersection  of Life and Design (HOW Books, 2009) and Brand Thinking and Other Noble Pursuits (Allworth Press, 2011).
 
 
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Dieline Package Design Conference Speaker John Nunziato

John Nunziato

Creative Director

Little Big Brands

White Plains, NY
 
John Nunziato is a veteran of the design and branding world, having spent nearly 20 years working for leading global package design firms. In 2001, he founded Little Big with the desire to help clients find the nuances that make them unique. He’s been instrumental in creating unique brand platforms and identities for a blue-chip list of clients, including Burger King, Coca-Cola, Gillette, Louis Vuitton and Sun Porducts Corp. In 2011, he was named to GDUSA’s prestigious “People to Watch” list.
 
@littlebigbrands
 

Dieline Package Design Conference Speaker Wally Olins

Wally Olins

Chairman and Co-Founder

Saffron Brand Consultants

Wally Olins is “the world’s leading practitioner of branding and identity,” according to the Financial Times. Formerly chairman of Wolff Olins and currently chairman and co-founder of Saffron Brand Consultants, he has advised many of the world’s leading commercial companies, including 3i, Renoult, Repsol, BT, Volkswagen, Tata and Lloyd’s of London; he has also worked with many countries, regions and cities, among them Portugal and Poland. He is the author of several successful books, including Corporate Identity, Wally Olins on B®and and The Brand Handbook.
 

Dieline Package Design Conference Speaker Heather Reavey

Heather Reavey

Principal Strategist

Continuum

 
As the leader of Continuum’s Strategy Group and Next Community, Heather works with a multidisciplinary group of experts to identify broad global trends to envision future experiences. Her perspective is inspired by her project work, which takes her from Lansing to Lima to talk to people and understand what is most important to them. She uses their stories along with business and technological considerations to inspire new experiences that help clients win.

As a Principal at Continuum, Heather partners with organizations such as Procter & Gamble, Ford, Staples, and American Express to identify opportunities for new category creation. Her superpower is creatively working within constraints to have actionable ideas­–and then visualizing ideas in engaging ways that inspire clients to align on a common goal. Heather also focuses on projects that inspire organizational change by working with leaders to create processes for breakthrough innovation.

Heather is a graduate of Syracuse University, with a BID in Industrial Design and a focus on visual storytelling.
 
Click here for more on Heather's background and expert insight.
 
Dieline Package Design Conference Speaker Joel Templin

Joel Templin

Co-Founder and Creative Director

Hatch Design

San Francisco, CA
 
Joel Templin is a co-founder and creative director of Hatch Design, where she has directed award-winning identity, packaging, advertising and interactive design for some of the world’s most powerful brands, including Apple, Benefit Cosmetics, Coca-Cola, Harrah’s, Hilton, Starbucks and others. After graduating from the University of Wisconsin-Stout, Joel has worked for Gardner Design, Charles S. Anderson Design (CSA) and Foote Cone & Belding before he co-founded then directed Templin Brink Design for nine years. His work was recently included in an exhibition at the San Francisco Museum of Modern Art. Joel is also co-founder of JAQK Cellars.
 

Dieline Package Design Conference Speaker Rob Wallace

Rob Wallace

Managing Partner

Wallace Church, Inc.


Rob Wallace is the Managing Partner and Strategic Director of Wallace Church, Inc. He is responsible for all strategic brand imagery action plans and consumer research. His central function is synthesizing marketing and design strategies, ensuring that Wallace Church's design directions are focused on the most actionable and sales-effective goals. Rob sees his central challenge as proving to the marketing community that corporate and brand identity is the most potent and cost-effective marketing tool.
 
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