Agenda / Sessions

The Dieline Package Design Conference Schedule

Jumpstart your design revolution at these fascinating, inspiring and energizing sessions that will have you questioning your assumptions about design. You’ll go back to your office bursting with ideas for making your work more innovative, effective and rewarding than ever.

Note: Don’t miss out on optional events like the Studio Tours, Workshops, and Networking Lunch, all available on Friday, June 22. You won’t see them on this agenda because they require an additional fee, but the real-world glimpses into other studios’ daily operations and intensive learning opportunities provided by workshops can take your Conference experience from “phenomenal” to “transformative.”


Friday, June 22nd, 2012
8:00 am - 12:00 pmStudio Tour AM - Extra Fee Required [More Info]
8:30 am - 6:30 pmStock Photography Expo [More Info]
9:00 am - 12:00 pmWorkshop: Make A World: Solving Design Challenges Through Games - Extra Fee Required [More Info]
Sunni Brown, Owner / Creative Director,
Workshop: From Passion to Profit - Extra Fee Required [More Info]
Peleg Top
Workshop: Anatomy of a Logo: Creating Effective Design Under a Looming Deadline - Extra Fee Required [More Info]
Von Glitschka, Illustrative Designer, Glitschka Studios
Workshop: Effective Brainstorming For Designers - Extra Fee Required [More Info]
David Sherwin, Principal Designer, frog
1:00 pm - 5:00 pmStudio Tour PM - Extra Fee Required [More Info]
2:00 pm - 3:00 pm1. Design Matters Live: Debbie Millman Interviews Brian Collins - DPDC [More Info]
Debbie Millman, President, Design, Sterling Brands
Brian Collins, COLLINS
2:00 pm - 5:00 pmWorkshop: Change the Way You Think About Type [More Info]
Dr. Shelley Gruendler, Founding Director, Type Camp International, Inc.
Workshop: Brand Development [More Info]
David Holston, Director of Online Communication, Georgia Institute of Technology
Workshop: Making Strategy a Valuable Part of Your Process [More Info]
Rochelle Seltzer, Principal, Rochelle Seltzer :: Design Strategy
Workshop: Escape the Tri-Fold Funk [More Info]
Trish Witkowski, Chief Folding Fanatic,
3:15 pm - 4:15 pm2. The Dieline Package Design Awards 2012 - DPDC [More Info]
4:30 pm - 4:50 pm3. Best of Show: The Dieline Package Design Awards - DPDC
4:30 pm - 6:30 pmNetworking Kickoff Sponsored by The Creative Group - HDC, IHMC, CFC, DPDC
6:30 pm - 8:00 pm1. Opening Keynote: Coltrane, Concord, Cool Kids and Other Creative Choices - HDC, IHMC, CFC, DPDC [More Info]
Sam Harrison, Words-Ideas-Action

Saturday, June 23rd, 2012
8:00 am - 8:50 amContinental Breakfast in the Exhibit Hall - DPDC
9:00 am - 9:45 am4. Rethinking Design Thinking - DPDC [More Info]
Rob Wallace, Managing Partner, Wallace Church, Inc.
9:55 am - 10:25 am5. At What Price Does Good Design Become Great? - DPDC [More Info]
Jackie DeLise, Vice President, New Business Development, HMS Design
10:35 am - 11:20 am6. A Weird and Wonderful Odditorium of the Curious, Risky and Creative World of Pearlfisher - DPDC [More Info]
Jonathan Ford, Creative Partner, Pearlfisher
11:30 am - 12:00 pm7. Private Brand Package Design: The In-House Perspective - DPDC [More Info]
Alex Blake, Project Manager - Graphic Designer, The Fresh Market
Andy Kurtts, The Fresh Market
12:00 pm - 2:00 pmLunch On Your Own / Expo Open - DPDC
2:00 pm - 2:45 pm8. Design Death Match - It's Your Design Versus Your Life - DPDC [More Info]
Steve Cullen, Design and Creative Director, Creature
3:00 pm - 3:45 pm9. The Future of Do-It-Yourself: Just Add Water - DPDC [More Info]
Kristin Heist, Senior Design Strategist, Continuum
Heather Reavey, Principal Strategist, Continuum
4:00 pm - 4:45 pm10. Getting Over Your Douche-Bag(gage): Lessons From Summer's Eve and Other Brands That Have Shed Their Baggage - DPDC [More Info]
Angela Bryant, Director U.S. Marketing - Femenine Care, Fleet Laboratories, Inc.
John Nunziato, Creative Director, Little Big Brands

Sunday, June 24th, 2012
8:00 am - 8:50 amContinental Breakfast in the Exhibit Hall - DPDC
9:00 am - 9:45 am11. Breaking Down Walls: Co-Creation with Consumers - DPDC [More Info]
DeeDee Gordon, Sterling Brands
9:55 am - 10:25 am12. Small Budget, Big Impact - DPDC [More Info]
Yael Miller, Principal, Miller Creative, LLC
10:35 am - 11:20 am13. Brands: It's Not You, It's Us. - DPDC [More Info]
Dan Formosa, Smart Design
11:30 am - 12:00 pm14. The Ins and Outs of Print Production - DPDC [More Info]
Brennan Higgins, Account Director, CBX
12:00 pm - 2:00 pmLunch On Your Own / Expo Open OR Lunch with a Dieline Speaker for an additional fee - DPDC [More Info]
2:00 pm - 2:45 pm15. Hatchlings: The Power of Developing Your Own Brands - DPDC [More Info]
Katie Jain, Co-Founder and Creative Director, Hatch Design
Joel Templin, Co-Founder, Creative Director, Hatch Design
3:00 pm - 3:45 pm16. What Women Want to See, Feel and Understand about Brand Packaging - DPDC [More Info]
Terri Goldstein, Principal and Founder, The Goldstein Group
4:00 pm - 4:45 pm17. Designing the Future - DPDC [More Info]
Lee Maschmeyer, Partner and Creative Director, COLLINS
4:30 pm - 7:30 pmDesign School Expo - HDC, DPDC
6:00 pm - 7:30 pmPortfolio Review Sponsored by The Creative Group - HDC, DPDC [More Info]
9:00 pm - 12:00 amClosing Reception Sponsored by Neenah Paper - HDC, DPDC [More Info]

Monday, June 25th, 2012
8:30 am - 9:30 amContinental Breakfast / Breakfast Roundtables - HDC, DPDC
9:45 am - 11:00 am36. Matters of Wonder - HDC, DPDC [More Info]
Justin Ahrens, Creative Director, Rule29 Creative
37. How Print Design Is the Future of Interaction - HDC, DPDC [More Info]
Mike Kruzeniski, Creative Director, Microsoft
11:15 am - 12:30 pm38. Closing Keynote: Release Your Brilliance - HDC, DPDC [More Info]
Simon T. Bailey, Chief Brillionaire, Brilliance Institute, Inc.