Pre-Forum Programs

Wednesday, April 4, 2018

Option 1
Summit: AI, Machine Learning and Automation For Marketers
Pre-Registration Required - Pricing: $899

AI, machine learning and data-driven systems are transforming the practice of marketing, from real-time customer analytics and personalization to the automated delivery of marketing and advertising. In this program, we will look at key success factors when deploying:

  • AI in customer intelligence, analytics and personalization
  • AI in Automated advertising and marketing platforms
  • AI for conversational marketing in social, messaging and bots
Presenters include
Joe Stanhope, VP, Principal Analyst, Forrester on AI and the Next Generation of Marketing Tech
Brandon Purcell, Senior Analyst, Forrester on AI, Consumer Analysis and Predictive Modeling
Kjell Carlson, Senior Analyst, Forrester on AI, Image, Text and Speech Analytics
Ryan Skinner, Senior Analyst, Forrester on AI and Content Marketing

Partner presentation
AI Is The New Interface 
As AI becomes the new standard for customer interactions, it is augmenting interactions across traditional interfaces. The only way for companies to nurture customer relationships at scale is to adopt conversational AI - not robotic responses, but natural conversations delivered with a personality. This session will discuss how marketers are harnessing the power of conversational AI and deep learning, while protecting the human element, to build customer loyalty. 
Puneet Mehta, Founder & CEO, 

Option 2
Workshop: Introduction To Customer Journey & Ecosystem Mapping
Pre-Registration Required - Pricing $699 for Clients, $799 for Non-Clients, $599 for Government/Non-Profit

Despite making customer experience a strategic priority, Forrester's research shows that many companies still fail to deliver a great customer experience across all customer touchpoints. A common root cause? Lack of both customer understanding and how behind-the-scenes internal processes influence customer interactions. For companies to make significant and lasting customer experience improvements, they must first understand what’s really happening within their ecosystem, identify root causes of customer experience problems and moments of enhancement opportunity, and then prioritize initiatives to move forwards.

Hosted By:
Sam Stern, Principal Analyst, Forrester