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AZ563: The Art and Science of Data-Driven Product Management

10:30 am - 11:30 am

Objective: Guidance
Audience Level: Beginner/Intermediate
Session Type: Panel

Stories help us communicate and build products that translate into experiences. Data allows us to discover untold stories that can make the difference between a good experience and a memorable one. How can we bridge the gap between the creative aspects of product development with more technical complexities? This panel will give Product Managers some tools to overcome this challenge.


Laure Parsons, Senior User Researcher, Joya Communications
Prerna Singh, Senior Product Manager for Data Science and Analytics, Mashable
Melanie Qualls, Product Director, InCloudCouncel
Crystal Yan, Product Design & Research Lead and Product Manager, FiscalNote