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Advanced: AZ602: “Google, Notice me!” Effective, Sustainable, and Diverse Search Engine Optimization

3:00 pm - 4:00 pm

Objective: Guidance
Audience Level: Advanced
Session Type: Panel

Search Engine Optimization plays a key role in driving growth at successful companies. In this panel, we challenge antiquated SEO guidelines, discuss recent trends, and share learnings unique to different companies. We provide background and context for understanding the SEO process, how it applies to applications across industries, and different roles that contribute to an SEO team.


Shruti Gautam, Senior Software Engineer, eBay
Feiyang Sophia Feng, Software Engineer, Pinterest
Jackie Chu, SEO Manager, Square
Ran Claire Li, Software Engineer, Airbnb, Inc.
Angie Huang, Research Scientist, Facebook Inc.