eBooks for Everyone Else


9:00

Choosing Your Path: How Much Help Do You Need, and What Are the Costs and Opportunities?

 
eBooks for Everyone Else
How to think about publishing directly, or using vendors, intermediaries and new companies

Michael Cader, Publishers Lunch and PublishersMarketplace.com
Mike Shatzkin, Founder & CEO, The Idea Logical Company

ePublishing Isn’t Free
The costs and requirements of professional ebook publishing

David Wilk, Booktrix

9:20

Distribution and Understanding the Markets


The New eDistributors
Adjunct Services from Print Distributors; eBook Aggregators; New Digital Publisher/Distributor Hybrids and More--Who Does What

Maximizing Your Market
Vendors who help you reach libraries, independent booksellers, institutions, international buyers and more

Jack Perry, Owner, 38enso Publishing Services

70 Percent Isn’t Always What It Seems
Understanding distribution deals and sales models

Perseus Books Group

10:15

eBook Creation and Conversion

 
How to Make a Simple eBook
Mark Coker, Founder & CEO, Smashwords
Joshua Tallent, eBook Architects

Illustrated and Enhanced eBooks and Apps
Ron Martinez, Founder, Aerbook
 

10:45

MORNING BREAK

 


11:15

Digital Marketing and Discovery

 
Understanding Metadata
Renée Register, Owner, DataCurate LLC
 
Making the Connection
How to increase your discoverability through search engine optimization
Patricia Payton, Senior Director of Publisher Relations & Content Development, R.R. Bowker

Online Marketing of eBooks
Rich Fahle, Founder & CEO, Astral Road Media

Social Media
Making the best use of the new tools

Iris Blasi, Coordinator of Digital Media, Hilsinger Mendelson East

12:00     

Insights from an eBookseller: Pricing, DRM, self-publishing, enhanced ebooks, and more

Michael Tamblyn, EVP, Content, Sales and Merchandising, Kobo, Inc.

12:15

A New Service Announcement from Perseus Books Group

 

12:30

BREAK

Box lunch will be provided.
 

1:00-3:00

Learning from the Experts: Get your questions answered

                
Meet in small groups with these leading providers of digital services:
Bowker, Constellation, Copyright Clearance Center, BookBaby, Ingram, INscribe Digital, Kobo, and PubIt!

And join in discussion groups with our publishing experts:
 
  • Publishing business advice
    Jack Perry, Owner, 38enso Publishing Services
    David Wilk, Booktrix
  • Metadata
    Renée Register, Owner, DataCurate LLC
  • Online marketing and social media
    Iris Blasi, Coordinator of Digital Media, Hilsinger Mendelson East
    Rich Fahle, Astral Road Media
  • eBook creation and conversion
    Mark Coker, Founder & CEO, Smashwords
    Ron Martinez, Founder, Aerbook
    Joshua Tallent, eBook Architects


3:00

AFTERNOON BREAK

 

3:30

How Different Agents Are Approaching ePublishing Opportunities

Moderated by: Charlotte Abbott
Deidre Knight, The Knight Agency
Laura Rennert, Andrea Brown Literary Agency
Scott Waxman, Principal of the Waxman Literary Agency, Chairman and Co-Founder of Diversion Books
Ted Weinstein, Ted Weinstein Literary Management    

4:30

Acting on What You’ve Learned: Developing an ebook strategy

Michael Cader, Publishers Lunch and PublishersMarketplace.com
Mike Shatzkin, Founder & CEO, The Idea Logical Company