CSCMP 2017 EDGE Supply Chain Academic Research Symposium, September 24, Atlanta, Georgia

Opening General Session: Big Data and Story Telling Sponsored by GT Nexus

Big data is changing everything from content development to culture itself. Matthew Luhn, an accomplished storyteller, instructor, keynote speaker, and story consultant, with over 20 years’ experience creating stories and characters at Pixar Animation Studios—will share how big data is being used to create great stories and characters in films like Toy Story 3, Inside Out, and beyond. Matthew’s experience and insight will empower and inspire companies, organizations, and professionals on how to forge stronger, more meaningful connections with consumers. Some of his most recent clients include Adidas, Facebook, BBC, Microsoft, Sony, Warner Brothers, Apple, Disney, Google, and many more.