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Analytics for Marketing Professionals: Foundations Learn the fundamentals of using Webtrends Analytics to measure the success of your online presence. This class provides an understanding of Webtrends Analytics core features, terminology, and key reports. Duration: 1 day or 2 half-days. View the full syllabus | |||
Analytics for Marketing Professionals: Fundamentals II Building on the concepts learned in Fundamentals I, this course will teach you how to use Analytics to improve acquisition, deepen visitor engagement, optimize site design to increase conversion, and create customer loyalty through retention. Duration: 1 day or 2 half-days. View the full syllabus |