MarTech Europe 2016
 
Applying Microservices Design To The Martech Stack: Lessons Learned

Speaker
Steven Moody, Founding Partner, Beachhead


Description

The first wave of marketing technology was driven by core platforms such as CRM and marketing automation. These applications were selected based on their usefulness and are virtually renewed, perpetually based on the value of data collected and how deeply they become embedded in marketing's workflow and culture. But is this the only way?

In this talk, Steven will share lessons learned from applying a microservices architecture to marketing technology and implementing a complete stack with critical features... minus the unicorns.