MarTech Europe 2016
 
Supercharging Engagement In An Unengaging Category

Speaker
Adam Warburton, Head of Mobile, Travelex


Description

Finance and banking aren't the most exciting digital activities. That makes it all the more challenging and important to deliver amazing mobile experiences. And the stakes are high: 75% of millennials are at least somewhat reliant on a mobile banking app to deposit or send checks, check their balance and pay bills.

In this session, you will learn:

- How to engage users on topics that seem dull and boring, but are critical for today's mobile-centric customers (FX, cash etc.);
- How to use data and predictive technologies to shape the mobile experience to drive engagement;
- How Travelex went from obscurity to top the app store charts by capturing the mobile moment through engagement.