MarTech Europe 2016
 
Data-Driven Customer Experiences - Technology Is An Enabler, Not A Solution

Speaker
Max Goijarts, Marketing & Technology Manager, OnModus - Nutricia


Description

This session features several frameworks and case studies of successful digital transformations. Learn how to drive business maturity, create and optimise authentic digital customer experiences, and drive new marketing technology innovations that result in increased sales, customer satisfaction and revenues. The session will describe how to approach:

- Defining a digital maturity roadmap moving from being a cautious digital adaptor to fast-follower, towards becoming a digital leader;
- Gathering and connecting data, and then using it to drive the customer journey;
- Applying customer journey analytics to align marketing to the path to purchase, personalised engagement and maximised results;
- Developing digital teams and business transformation processes and operations.