MarTech Europe 2016
 
Agile Practices for Marketing Teams - Putting Theory into Action

Speaker
Ulrike Eder, Chief Commercial Officer, drie Secure Systems Limited


Description

Ulrike has worked side-by-side with Agile Manifesto authors Martin Fowler and Jim Highsmith for years. Her takeaway: the value of agile practices in software development can yield great effectiveness and efficiencies. And best of all, agile practices can be successfully and rapidly applied to marketing teams as well.

In this talk, Ulrike will present real-world case studies illustrating agile marketing best practices and tools.