MarTech Europe 2016
 
Scaling Experimentation in the Real World

Speaker
Colin McFarland, Head of Experimentation, Skyscanner


Description

Colin will share the common pitfalls observed in experimentation, before offering some education from Skyscanner, and exploring how developing tooling that makes doing the right thing easy (and the wrong thing hard) is crucial for success at internet scale. You can read about his work at Skyscanner on CodeVoyagers.com.