MarTech Europe 2016
 
6 1/2 Ways to Transform Your Marketing

Speaker
Paul Gottsegen, Chief Marketing & Strategy Officer, Mindtree


Description

CMO Paul Gottsegen will share his experience leading marketing and strategy at Mindtree to build the fastest growing company in its sector. His team has created a modern marketing machine that marries automation, analytics and laser-targeting with content creation and evangelism. They’ve dramatically improved win-rates for the global sales team by generating more high-quality leads than they can keep up with followed-up with high-intensity deal-based nurturing.

Attend this session to get the 6 1/2 ingredients of how they bonded the “old-school” art of marketing with modern tools to drive high-impact business results.