Industry Perspectives from the Major Marketing Clouds
Speaker
Description
Speaker
Description
Scott Brinker will moderate a candid discussion with executives from several of the major marketing cloud providers, to get their first-hand perspective on the evolution of the industry and trends ahead for 2017.
Topics to be covered will include:
- Insights into the latest developments within their product portfolios;
- How the entanglement of "adtech" and "martech" is playing out;
- The state of ISV product ecosystems around each of their platforms;
- Overcoming the challenge of low utilisation of highly advanced tools;
- What's on the horizon for the industry in 2017? e.g., machine learning.