MarTech Europe 2016
 
Digital Transformation: Getting It Done and Getting It Right

Speaker
, Global IT Director of Digital Marketing, Unilever
, Vice President, Global Lead CPG, SapientNitro


Description

Everyone, it seems, is talking about the importance of digital transformation. But what exactly does it mean? How are digital platforms and the way people assimilate them impacting the way we do business? For CMOs and CIOs, pressure is building to get digital transformation underway.

This session aims to equip you with the knowledge and insights needed to be one of the 30% that Gartner believe will get digital transformation right.