HOW Design Live Chicago June 22-27
June 24-27, 2011


We packed a lot of sessions, workshops and networking opportunities into the four days of the HOW Design Conference—so we created a helpful grid of the entire program that lets you see everything at a glance. Click here to download a PDF of the schedule.

For complete descriptions of all the sessions, click here.

Friday, June 24th, 2011
8:00 am - 12:00 pm
8:30 am - 6:30 pmStock Photography Expo
9:00 am - 12:00 pmEscape the Tri-Fold Funk C IH (extra fee required)Effective Brainstorming for Designers C IH (extra fee required)Vector Basic Training S W (extra fee required)Pitch Perfect™: Never Be A Deer in Headlights Again B F MC ST (extra fee required)
12:15 pm - 1:45 pm
1:00 pm - 5:00 pm
2:00 pm - 5:00 pmPhotographing People, Places and Things C (extra fee required)Caffeine for the Creative Team: Turning Brainstorming Into Brainsqualling C IH (extra fee required)Hard-Core User Tips: InDesign™ S (extra fee required)How to Launch a Project on Time & Under Budget B F IH (extra fee required)
4:30 pm - 6:30 pmHOW Design Live Networking KickOff
6:30 pm - 8:00 pm1. HOW Design Live Opening Keynote: Being Available in the Moment (HOW, InHOWse, CFC, Dieline)
8:00 pm - 10:00 pmHOW Design Live Opening Reception (HOW, InHOWse, CFC, Dieline)

Saturday, June 25th, 2011
8:00 am - 9:00 amContinental Breakfast/Resource Center Open
8:15 am - 9:00 amDesign + Email Marketing = Supercharge Your Results
9:00 am - 10:15 am2. Creating the Martha Stewart Living Digital Magazine App for the iPad B C W3. Galumphing, Goats on Roofs and Other Revelations to Spark Inspiration C IH MC
10:45 am - 12:00 pm4. The Creative Process Illustrated: How Big Ideas Are Born C MC5. The Creative Team of the Future B MC6. The NEW Web Typography: Where The Sexy Is C MC W7. Influence in Business Through Design Thinking C MC8. Creative Stuff: The Comprehensive Bulleted List C MCMake Your Designs Earn Extra Cash!
12:00 pm - 2:00 pmResource Center Open/Lunch on Your Own
12:15 pm - 1:45 pmLunch with Justin AhrensLunch with Glenn John ArnowitzLunch with Shannon CarterLunch with Chris ChapmanLunch with Chris ElkertonLunch with Donna Farrugia
12:15 pm - 1:45 pmLunch with Bryony Gomez-Palacio & Armin VitLunch with Allan HaleyLunch with Jessica HischeLunch with Blake HowardLunch with Jake & Pum LefevureLunch with David Link
12:15 pm - 1:45 pmLunch with Heather LinsLunch with Matthew LoydLunch with Kevin McConkeyLunch with Brian MillerLunch with Deborah MorrisonLunch with Stefan Mumaw
12:15 pm - 1:45 pmLunch with Wendy OldfieldLunch with Mig ReyesLunch with Rochelle SeltzerLunch with Jason Cranford TeagueLunch with Cami Travis-GrovesLunch with James Victore
12:15 pm - 1:30 pmThe brilliance of the 2011 NVA’s in print, by the world renowned Counterspace and HP Indigo
12:15 pm - 1:45 pmLunch with jeffstapleLunch with Anne-Marie ConcepcionLunch with Mark O'BrienLunch with Jim KrauseTop Secret Adobe Technology Preview
1:00 pm - 1:45 pmBecoming a Photo-Finding Phenom
2:00 pm - 3:15 pm9. Using the Brand Value Pyramid: Developing More Meaningful Messaging & Stronger Design B DD IH10. Above the Fold: From Print to Web C DD MC ST W11. The Creative Side of Growing a Design Business (And Earning Good Money, Too) B F12. Making Clients Part of the Design Process B IH MC13. Get Out of Your Rut! C F MCRevive Print Campaigns With New and Innovative Digital Print Substrates
3:45 pm - 5:00 pm14. The Problem with Pro-Bono B DD15. How the New Kids on the Block Do It C MC16. Fee + Equity: How to Charge Less and Make More B17. Critiques: Powerful Tool or Power Trip IH18. Turning Your Creative Obsessions into Opportunities C MCDigital Printing Essentials: What You Need to Know to Create Top-Notch Print Projects
5:00 pm - 6:30 pmHappy Hour in the Resource Center
6:30 pm - 7:30 pmCreating Ideas That Matter

Sunday, June 26th, 2011
7:30 am - 8:30 amAdobe Abracadabra With Rufus Deuchler, Senior Worldwide Design Evangelist
8:00 am - 8:45 amColor Management for Designers
8:00 am - 9:00 amContinental Breakfast/Resource Center Open
9:00 am - 10:15 am19. Who Died and Made You Boss? C20. Where Ideas Come from and Where They Go CDon't Let Your Fonts Manage You
10:45 am - 12:00 pm21. Power of the Package DD22. See Different. Do Different. B DD MC23. Creative Stuff: The Comprehensive Bulleted List REPEAT C MC24. Marketing Your In-House Department IH25. The NEW Web Typography: Where The Sexy Is REPEAT C MC WHow to Design In Metallics for Generating Revenue with Digital Print
12:00 pm - 2:00 pmResource Center Open/Lunch on Your Own
12:15 pm - 1:30 pmHow eBooks Might Save Book Design
12:15 pm - 1:45 pmPublishing to Digital Devices With InDesign CS5.5
1:00 pm - 1:45 pmTouch Changes Everything: How I Learned to Stop Worrying and Love the Tablet
2:00 pm - 3:15 pm26. Cheap Type Tricks C DD MC27. Secrets to Creating Effective, Compelling and Memorable Design Portfolios MC ST28. Lead Generation 101: How to Make Your Site Into a Business-Generating Machine B W29. Make and Sell Your Own Products B DD MC30. The Un-Guide to Creativity and Brainstorming C IHCINEMA 4D In Production: Make great looking 3D animations on a deadline
3:45 pm - 5:00 pm31. Letter for a Living C DD MC32. Alt-Dot-Career B DD MC ST33. Developing Addictive Experiences for the iPad and Other Interactive Tablets B C DD MC W34. Design Strategy B F IH MC ST35. Sketch, Sketch, Sketch C DDTake Adobe Illustrator© To The Third Dimension With EskoArtwork© DeskPack Plugins
6:00 pm - 7:30 pmPortfolio Review
9:00 pm - 11:30 pmSunday Night Reception

Monday, June 27th, 2011
8:30 am - 9:30 amContinental Breakfast/Breakfast Roundtables
8:45 am - 9:30 amFrom Fringe to Mass Market: Once-Underground Trends that have Gone Mainstream (HOW, InHOWse)
9:45 am - 11:00 am36. All Your Creativity Questions Answered C37. How to Build a Better Business B MC38. Making Your Way in a Digital World WThe Power of Yes
11:15 am - 12:30 pm39. HOW Design Live CLOSING KEYNOTE: Fascinate: How to Persuade and Captivate C