WCET's 28th Annual Meeting

Vice President, Marketing
Colorado Technical University
Melissa Balsan in the vice president of marketing for Colorado Technical University (CTU). An innovative marketer with 15 years of experience leveraging traditional and emerging technology, she is passionate about brand communication and customer experience. During her time at CTU, Balsan has developed and implemented the university’s social media and thought leadership content strategy; as well as overseen the university’s mobile roadmap and ongoing student-centered development.