WCET's 28th Annual Meeting

President and Founder
Strategic Initiatives
Donald M. Norris, Ph.D. is President and founder of Strategic Initiatives, Inc. Norris has 35 years experience as a thought leader and expert practitioner in leading and navigating change, crafting and executing strategy, strategic marketing, and organizational transformation. His clients include hundreds of corporations, colleges and universities, and associations. He has published 20 books and monographs that continue to set the gold standard for transformative, strategic change. He has pioneered a number of leading edge technologies in strategy, innovation, and change management. He is currently leading the Cooperatory™ initiative at Virginia Tech which will serve as a nexus for the entrepreneurial innovation resources and experiences at the University and expose Tech students and alumni to crowd-sourcing-and-funding approaches to entrepreneurship. He holds and B.S, in Engineering Mechanics and MBA from Virginia Tech and a Ph.D. from the Center for the Study of Higher Education at the University of Michigan.