Title
Director & Chief Creatologist
Company
Hewlett Packard

Joseph (Joe) Batista, Director & Chief Creatologist at Hewlett-Packard Company, is responsible for building new business realities by leveraging HP’s portfolio of assets, and driving new growth, strategy and implementation agendas, that create alignment of interest and deliver real business results.

Joe builds new ventures for both HP and his clients, building value by leveraging capital, human resources, technology and market assets. Working with many emerging companies and larger enterprises, Joe is a consultant, a business strategist, and a technologist with over 30 years of practical industry experience. Many large corporations seek his “creative application theory” of applying technology to real world business domain challenges.